Core Viewpoint - The CES 2026 showcases a competitive landscape in display technology, with major brands like Samsung, LG, Sony, TCL, and Hisense unveiling their latest innovations, particularly in RGB-MiniLED and OLED technologies [1][2]. Group 1: Display Technology Developments - The CES 2026 features a competitive environment characterized by the "explosion of RGB-MiniLED and continuous iteration of OLED" technologies [2]. - Samsung introduces its "Micro RGB" technology, offering a product range from 55 inches to 115 inches, achieving 100% BT.2020 color coverage with its Micro RGB AI Engine Pro chip for precise color temperature control [2]. - LG adopts a dual strategy by upgrading its OLED product line and entering the RGB-Mini LED market with its Micro RGB evo series, achieving near-OLED light control precision [2]. - Sony focuses on commercializing RGB-Mini LED technology with its Bravia 9 II and Bravia 7 II series, featuring "True RGB" backlight technology and peak brightness of 4000 nits [2]. - TCL emphasizes its Mini-LED offerings with the X11L SQD Mini-LED TV, achieving 100% BT.2020 color coverage and peak brightness of 10000 nits [3]. Group 2: Hisense's Innovations - Hisense's new RGB-Mini LED technology features a groundbreaking "玲珑4芯真彩背光" architecture, enhancing color gamut and achieving 110% BT.2020 color coverage, surpassing current QD-Mini LED and QD-OLED technologies [4][5]. - The introduction of the信芯AI画质芯片H7 enhances color precision to 134 bits, allowing for superior color performance across various brightness levels while reducing harmful blue light by 60% compared to QD-OLED [6][7]. - Hisense's RGB-Mini LED technology includes a comprehensive color management system, ensuring accurate color reproduction and enhancing the viewing experience for consumers [7]. Group 3: Market Positioning and Launch Plans - Major brands are adopting differentiated strategies for product positioning, with Samsung aiming to make Micro RGB TVs more accessible, while TCL has already launched its X11L model [9]. - Hisense plans to launch its UX series TV, featuring the new 玲珑4芯 technology, in March 2026, following its recognition at CES 2026 [9]. - The 116-inch version of Hisense's UX series has garnered significant attention, positioning it as a strong competitor in the high-end TV market [9].