Core Viewpoint - The 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen showcased the unique agricultural products from Heyuan, highlighting the region's ecological advantages and strong market response [5][6][32]. Group 1: Event Overview - The expo took place from October 22 to 24 at the Shenzhen Convention Center, covering an exhibition area of 60,000 square meters and featuring over 30 countries and regions [3][5]. - Heyuan's exhibition group, consisting of 81 enterprises and 297 ecological premium products, was organized by the Heyuan Command for Targeted Assistance and the Heyuan Municipal Bureau of Agriculture and Rural Affairs [6][7]. Group 2: Product Highlights - The Heyuan exhibition area attracted significant attention, with popular products including poultry, silk rice, mountain tea oil, tea, and local specialties like Heyuan rice noodles and Zijin cicada tea [9][10]. - The standout product was the Five-Finger Peach Chicken, praised for its herbal flavor and becoming a "star product" of the expo [11][10]. Group 3: Market Response - The event saw a high volume of visitors and transactions, with many attendees expressing interest in purchasing products, particularly various flavors of dried fish [18][20]. - The success of the expo reflects Heyuan's commitment to agricultural branding and its strategic focus on high-quality development, leveraging the support from Shenzhen [23][24]. Group 4: Brand Development - Heyuan has developed a modern agricultural industry system focusing on four main sectors: ecological poultry, silk rice, oil tea, and tea, successfully creating public brand images like "Wan Green Heyuan" and "Heyu Youyuan" [25][26]. - The region has cultivated several nationally recognized brands, including "Longchuan Mountain Tea Oil" and "Zijin Cicada Tea," contributing to rural revitalization through effective brand building [27][29]. Group 5: Future Prospects - Heyuan is accelerating the establishment of a green development demonstration area around the Wan Green Lake, aiming to become a key supplier of quality agricultural products for the Guangdong-Hong Kong-Macao Greater Bay Area [31][32]. - The expo's success underscores Heyuan's strategy of winning market share through product quality and brand recognition, positioning itself for future growth in both domestic and international markets [33].