据了解，此次发布的标准聚焦品质与安全，对凤梨的可溶性固形物与酸度比值、膳食纤维、矿物 质，以及地瓜的淀粉、谷氨酸、糖酸比等核心风味与营养指标作出了明确规定。标准编制充分对标国际 法规，其中地瓜设定31项安全指标，凤梨设定45项，部分指标严于现行国家标准。 标准的制定汇聚了多方专业力量。编制工作参考了国家食品安全标准、中国香港规例、国际食品法 典等，并广泛征求了中国热带农业科学院、海南大学等科研机构，以及省内多家重点生产与贸易企业的 意见，确保了标准的科学性与可操作性。 此次标准发布是"海南鲜品"构建"标准+认证"体系的关键一步。该品牌作为全省首个全品类省级农 产品区域公用品牌，目前已授权110家企业使用。自2022年以来，全省已累计兑付农业高质量发展奖补 资金超过9亿元，惠及经营主体1300余家，覆盖种业、种植、加工、营销等全产业链环节，为农业标准 化与品牌化发展提供了坚实支撑。 首批团体标准发布—— "海南鲜品"美味有标尺可量 海南日报讯(海南日报全媒体记者 王晓曈)近日，海南农产品区域公用品牌建设迎来重要进展。 《"海南鲜品"农产品区域公用品牌 凤梨》(T/HNBX274-2025)与《"海南鲜品"农产品 ...

Core Viewpoint - The key to rural revitalization lies in industrial revitalization, focusing on developing rural industries to enhance agricultural efficiency and farmer income [1]. Group 1: Industry Development - The central government emphasizes the importance of developing rural industries to improve agricultural comprehensive benefits [1]. - Various regions are showcasing successful rural industry developments, such as smart fruit and vegetable greenhouses in the east and premium beef cattle in the north [1]. - The "14th Five-Year Plan" supports the establishment of 210 characteristic industrial clusters and 250 modern agricultural parks, enhancing local economies [4]. Group 2: Local Adaptation - The Angus cattle breeding in Heilongjiang province demonstrates a successful adaptation to local climate, generating a sales value of 625 million yuan and increasing farmer income by 150 million yuan [2]. - The development of local specialties, such as tea in Guangxi and bamboo shoots in Jiangxi, highlights the importance of leveraging regional advantages for industrial growth [4]. Group 3: Technological Innovation - Technological advancements are crucial for transforming traditional agricultural practices, as seen in the smart greenhouses in Shandong, which produce over 450 million tons of vegetables annually [7]. - The introduction of new production techniques in oil tea processing in Henan enhances product quality and creates additional revenue streams from by-products [9][10]. - Collaboration between local governments and educational institutions is fostering innovation in challenging environments, such as salt-alkali land in Shaanxi [5]. Group 4: Branding and Market Expansion - The establishment of unified branding for agricultural products, like "Caidian Lotus Root," is enhancing market competitiveness and increasing the overall industry value [12][13]. - The integration of tourism with agricultural production, as seen in the coffee industry in Yunnan, is transforming local economies and increasing farmer incomes significantly [13].

Core Viewpoint - The event "Yunong Excellent Products · Jingcai Blooming" aims to promote high-quality agricultural products from Chongqing to Beijing and nationwide, enhancing the market presence of local specialties [1][5] Group 1: Event Overview - The promotional event was held on December 19, co-hosted by the Chongqing Agricultural and Rural Committee and Xinhua News Agency, focusing on connecting production and sales [1] - The event featured representatives from various sectors, including government officials and local businesses, to discuss industry collaboration and showcase Chongqing's unique agricultural products [1] Group 2: Product Promotion - Eight representative companies from Chongqing presented their specialty products, including Wuxi Eagle Tea, Pengshui Crystal Silk Sweet Potato Flour, and Fuling Pickled Vegetables, highlighting the diversity and uniqueness of local offerings [2] - The event showcased over a hundred specialty products from 41 enterprises across 23 districts in Chongqing, covering fresh produce, processed foods, and beverages [4] Group 3: Strategic Partnerships - A cooperation agreement was signed between the Chongqing Modern Agricultural Brand Service Promotion Center and Xinhua Screen Media, focusing on brand communication and content collaboration [4] - Five key enterprises from Chongqing signed strategic cooperation agreements with Beijing's New Fa Di Live E-commerce Base, establishing direct sales links to major distribution platforms [4] Group 4: Impact and Future Prospects - The event is seen as a significant step for Chongqing's agricultural sector to expand its market reach and enhance the influence of local agricultural brands [5] - The successful execution of the event is expected to inject new momentum into the integration of Chongqing's specialty agriculture into larger markets [5]

品牌扶摇2026： 七地携手，助力 中小企业与乡村 振兴品牌创建_ 南方+_南方plus 岁末北京，华灯 初上，寒意中涌 动着热望。12月 20日晚， 在"2025区域农 业品牌年度盛 典"的舞台上， 一场简约而隆重 的发布仪式将现 场气氛推向高 潮。 19时许，在数百 位来自全国的农 业品牌建设者、 专家学者与媒体 代表的见证下， 《中国品牌》杂 志社总编辑宛枫 与来自全国7个 合作区域的代表 共同登台，正式 确认"2026品牌 扶摇计划公益项 目"合作。这是 《中国品牌》杂 志、中国品牌网 第二年开展该主 题公益项目。 2026品牌扶摇计划公益项目合作区域发布 从零的突破到星 火燎原 覆盖4个省级、8 个副省级/地市 级、8个区县市 级，总计20个合 作区域；提供总 价值1.05亿元的 品牌宣传与创建 服务；累计触达 影响30亿人 次……这正 是"2025品牌扶 摇计划公益项 目"交出的首份 年度答卷。 自2025年5月7日 在中国品牌日系 列活动上启动以 来，扶摇计划如 东风拂遍大江南 北。它并非简单 的广告投放，而 是一套集媒体传 播、智库咨询、 品牌培训于一体 的公益性综合服 务体系。 一年来，《中 ...

Core Viewpoint - The agricultural transformation in Minqin County, Gansu Province, is shifting from a "winter idle" to a "busy winter" model, showcasing the vitality of greenhouse agriculture during the winter season [2][5]. Group 1: Agricultural Practices - Farmers in the village of Guanguo are increasingly abandoning the "winter idle" approach and engaging in active agricultural practices, particularly in the cultivation of zucchini during its peak season [2]. - The village has implemented an intelligent water and fertilizer integration system, leading to an average annual income exceeding 30,000 yuan per greenhouse, thus becoming a reliable engine for continuous income growth for villagers [2][5]. - The county has developed 56,000 acres of solar greenhouses, with a total output of 380,700 tons of greenhouse products, indicating significant progress in facility agriculture [7]. Group 2: Technological Integration - Minqin County has focused on promoting facility agriculture, integrating technologies for water conservation and temperature control, effectively overcoming seasonal limitations in high-cold and arid regions [5]. - The county has adopted a scientific crop rotation strategy, optimizing the planting structure to transition from a traditional single-season model to a year-round high-efficiency model, thereby stabilizing agricultural production and expanding income channels for farmers [5][6]. Group 3: Market and Branding - The county is enhancing brand agriculture by promoting large-scale operations and standardized production, leveraging the "Minqing Source" regional public brand to support various new agricultural entities [6]. - A range of vegetable brands, including small melons, zucchinis, and peppers, are gaining recognition, reflecting the county's commitment to agricultural branding and market integration [6].

Group 1 - The core viewpoint of the article highlights that Dingdong Maicai is facing increasing competition in the fresh produce sector, but is seeking differentiation through the trend of agricultural branding as a future opportunity in fresh retail [2]. Group 2 - In Q3 2025, Dingdong Maicai achieved a GMV of 7.27 billion yuan, slightly up from 7.267 billion yuan in the same period last year; revenue reached 6.66 billion yuan, compared to 6.538 billion yuan year-on-year [3]. - The lack of growth in revenue during the quarter may indicate that competition for traffic and orders in the front warehouse-to-home model is intensifying [3].

Core Insights - The Nanfeng honey orange industry in Nanfeng County, Jiangxi Province, is undergoing transformation to enhance competitiveness in a diversifying fruit market [1][2] - The establishment of the Nanfeng Honey Orange Industry Science and Technology Innovation Park is a key initiative to improve product quality through research and development [2] - The brand "Ganfu Agricultural Products" has been launched to enhance product recognition and integrate industry resources, with over 120 certified enterprises [4][7] Industry Development - Nanfeng County has developed a nearly 30,000-strong honey orange dealer network and over 80 registered sales companies [7] - The brand value of Nanfeng honey oranges exceeds 20.2 billion yuan [7] - The county has over 200 honey orange processing enterprises, contributing to a diverse range of processed products in the market [8] Technological Advancements - The collaboration between local farmers and research teams has led to significant improvements in honey orange quality, with yields reaching 4,500 pounds per acre [3] - Companies are implementing full-process quality control systems for exports, ensuring compliance with multiple quality metrics [6] - Advanced processing techniques are being utilized to extract value from by-products, such as pectin from orange peels, enhancing overall industry profitability [7]

Core Viewpoint - The project for deep processing of Qingyuan chicken has received 15 million yuan in provincial funding, marking a significant step in enhancing the industry chain and value addition for Qingyuan's agricultural development [3][4][21]. Group 1: Project Overview - The Qingyuan chicken deep processing project has been selected as a pilot project for the 2024-2025 provincial modern agricultural industry "supplementary reform investment" program, receiving 15 million yuan in financial support [2][3]. - This project aims to focus on the deep processing of chicken products and the development of snacks, establishing automated production lines and a supporting research center [11][12]. Group 2: Industry Impact - Qingyuan chicken, known as "the first chicken in Lingnan," has established a complete industrial ecosystem from breeding to sales, with a projected comprehensive output value of 11.196 billion yuan in 2024, reflecting a year-on-year growth of 26.3% [8][9]. - The deep processing project is expected to fill the gap in the high-end processing sector of Qingyuan chicken, transforming the industry from selling live chickens to selling products and brands [13][14]. Group 3: Economic Contribution - The Qingyuan chicken industry directly supports over 80,000 jobs and has helped more than 10,000 farming households increase their income [9]. - Leading enterprises in the industry, such as Guangdong Tian Nong Food Group, have adopted a "company + family farm" model, providing comprehensive support to cooperating farmers, resulting in over 3.8 billion yuan in increased income for more than 4,000 households in 2024 [17][18].

Core Insights - The article emphasizes the importance of branding in the agricultural sector, highlighting that many high-quality agricultural products struggle in a low-price competition environment due to a lack of brand recognition [1][2][5] - It argues that agricultural modernization requires a focus on rural industrialization and branding as essential pathways to success [1][4] Group 1: Branding Importance - Branding serves as a crucial link between the agricultural foundation and market recognition, acting as a key to unlock market access [2][4] - Products without branding are compared to soulless entities, unable to compete effectively in the market despite their quality [2][5] - Successful brands, such as West Lake Longjing tea and Yangcheng Lake hairy crabs, transcend their material value to become cultural symbols and quality promises [2][5] Group 2: Economic and Social Implications - The absence of branding limits economic potential, constraining farmers' income and diminishing the internal motivation for rural revitalization [5][7] - Young generations face challenges of "increased production without increased income," leading to a decline in rural vitality [5][7] - The lack of strong agricultural brands hampers the transition from traditional to modern agriculture, making it difficult to compete globally [5][7] Group 3: Strategic Recommendations - Establishing branding as a core focus in rural industrial revitalization is deemed essential for future development [5][7] - Collaboration among stakeholders is necessary, including government support for favorable policies, standard systems, and market regulation [5][7] - Market participants should emphasize product quality, tell compelling brand stories, and innovate marketing channels to enhance brand value [5][7]

Core Viewpoint - The 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen showcased the unique agricultural products from Heyuan, highlighting the region's ecological advantages and strong market response [5][6][32]. Group 1: Event Overview - The expo took place from October 22 to 24 at the Shenzhen Convention Center, covering an exhibition area of 60,000 square meters and featuring over 30 countries and regions [3][5]. - Heyuan's exhibition group, consisting of 81 enterprises and 297 ecological premium products, was organized by the Heyuan Command for Targeted Assistance and the Heyuan Municipal Bureau of Agriculture and Rural Affairs [6][7]. Group 2: Product Highlights - The Heyuan exhibition area attracted significant attention, with popular products including poultry, silk rice, mountain tea oil, tea, and local specialties like Heyuan rice noodles and Zijin cicada tea [9][10]. - The standout product was the Five-Finger Peach Chicken, praised for its herbal flavor and becoming a "star product" of the expo [11][10]. Group 3: Market Response - The event saw a high volume of visitors and transactions, with many attendees expressing interest in purchasing products, particularly various flavors of dried fish [18][20]. - The success of the expo reflects Heyuan's commitment to agricultural branding and its strategic focus on high-quality development, leveraging the support from Shenzhen [23][24]. Group 4: Brand Development - Heyuan has developed a modern agricultural industry system focusing on four main sectors: ecological poultry, silk rice, oil tea, and tea, successfully creating public brand images like "Wan Green Heyuan" and "Heyu Youyuan" [25][26]. - The region has cultivated several nationally recognized brands, including "Longchuan Mountain Tea Oil" and "Zijin Cicada Tea," contributing to rural revitalization through effective brand building [27][29]. Group 5: Future Prospects - Heyuan is accelerating the establishment of a green development demonstration area around the Wan Green Lake, aiming to become a key supplier of quality agricultural products for the Guangdong-Hong Kong-Macao Greater Bay Area [31][32]. - The expo's success underscores Heyuan's strategy of winning market share through product quality and brand recognition, positioning itself for future growth in both domestic and international markets [33].