深圳食博会爆 款！河源土特产 天团"食"力圈 粉！_南方+_南 方plus 10月22日至24 日，2025全球高 端食品及优质农 产品（深圳）博 (河源土特产天团，时长共1分09秒) 0:00 览会在深圳会展 中心（福田）举 行。本届食博会 展览规模达6万 平方米，汇聚了 全球30余个国家 和地区的特色展 团。作为连续三 年参展的"老面 孔"，河源展团 在深圳对口帮扶 协作河源指挥部 和河源市农业农 村局的共同组织 食博会无疑是河 源产品走出河 源、面向更广大 市场的大好机 会。这次他带来 的河源特色产品 紫金禅茶，不仅 下，集结81家企 业、297款生态 优品，亮相1号 馆T9C08展位， 凭借其独特的生 态底蕴与鲜明的 客家特色，为八 方来客献上了一 份诚意满满 的"河源好礼" 。 食博会河源展区人气旺盛，现场客商络绎不绝。 步入展区，畜 禽、丝苗米、山 茶油、茶叶、万 绿湖湖鲜五大特 色专区产品琳琅 满目，有序陈 列；河源米粉、 紫金蝉茶等经典 美食档口前站满 了品鉴的食客。 特别是河源特产 五指毛桃鸡，凭 借其融入草本清 香的鲜美口感， 引得众多食客交 口称赞，现场试 吃、购买者络绎 不绝，成为本届 ...

陈雪怡 仿佛3D打印出来的昌江阿鲁斯网纹瓜、长着"五只脚"的五指山五脚猪……它们都是海南的"明星"农 特产品，也是"海南鲜品"成员。近日，省政府召开专题会议，研究"海南鲜品"农产品区域公用品牌提升 工作，明确提出"将农产品从土特产升级为有故事、有标准、有体验的品牌商品、品牌礼品"，为"海南 鲜品"升级、出圈进一步明确了方向。 您印象深刻的海南农产品都有哪些?是不是有三亚芒果、兴隆咖啡、文昌椰子、保亭红毛丹、琼中 绿橙……翻开"海南鲜品"品类名录，不仅有土里种的，还有地上跑的、水里游的，足见"海南鲜品"家庭 庞大、成员众多。在各地农业向产业化发展、向品牌化发力的同时，海南发展热带特色高效农业，就要 凸显海南特色，大力培育创建用得广、叫得响、立得住、走得远的农业品牌，擦亮"海南鲜品"金字招 牌，更好推动海南农业强省建设。 市场营销"新"，是增强"海南鲜品"吸引力的法宝。不断升级的消费理念和需求，让人们不再局限于 满足口腹之欲，因此品牌推广、市场营销也不能"循规蹈矩"，满足于在各个平台"吆喝两声"便完事，必 须创新方式方法、讲好"海南鲜品"故事。比如，海南日报报业集团发挥融媒生产优势，推出创意视频 《海南鲜品陵水荔 ...

在标准化基础上，数字化赋能成为豫农优品腾飞的新引擎。2025年，"豫农优品"线上程序发布，结合视 频号、抖音号等，构建线上线下融合的营销网络，一批"藏在深闺"的河南特产实现了品牌价值跃升。 面向国际市场，豫农优品走得更稳、更远。东盟是河南第一大贸易伙伴，榴莲、山竹等水果源源不断进 入中原市场，河南的速冻食品、休闲食品也正走进东南亚家庭。 "作为河南优质农产品的金字招牌，豫农优品已与马来西亚、泰国、柬埔寨、澳大利亚、匈牙利等国家 商会组织建立合作关系，在乌兹别克斯坦、缅甸设立海外仓。"豫农优品推介官李翊钧在发布会现场表 示，通过"空陆数海"丝绸之路，豫农优品正加快融入国际市场。 发布会现场，河南豫农优品运营管理有限公司与河南中豫国际港务集团有限公司等4家企业签约，并与 多国贸易机构就海外仓建设签约，进一步完善豫农优品海外分销网络。 豫农优品正以更高标准、更优质量，从中原粮仓端上世界餐桌，谱写河南农业品牌化、国际化的新篇 章。（记者 童林 李思瑶 刘琦） 金秋时节，中原大地处处是收获的景象。在2025中国（河南）—东盟粮农合作发展大会暨第四届"一带 一路"（河南）国际农业合作博览会举行期间，10月13日，"豫农优 ...

Core Insights - The event highlighted the transformation of agricultural products in Zaozhuang, showcasing how items like pomegranates, chickens, and tofu can become profitable through industry chain extensions [1] Group 1: Industry Chain Development - Zaozhuang's agricultural industry has adopted a "company + cooperative + farmer" model, significantly improving efficiency with a 20% reduction in energy consumption and a 30% increase in output [2] - The region has established a modern industrial system focusing on high-quality agriculture, with a total investment of 7.77 billion yuan in agricultural projects last year [2] - The "1+3+N" industrial system includes one 10 billion yuan potato industry cluster, three 5 billion yuan industries (pomegranate, tofu, spicy chicken), and 14 1 billion yuan specialty industries [2] Group 2: Technological Innovation - The introduction of innovative products like quail egg tofu has led to significant sales growth, with the company holding 7 invention patents and 26 utility model patents [3] - The pomegranate deep processing workshop has developed over 50 pomegranate-related products, with a projected output value of 230 million yuan in 2024 [3] Group 3: Brand Development - Zaozhuang aims to enhance its agricultural brand value, targeting the establishment of over 10 new regional public brands and enterprise product brands within the year [4] - Products like "Meiguolai" pomegranate juice have gained international recognition, including certifications from China Green Food and the US FDA [4] Group 4: Collaborative Development - Zaozhuang is leveraging its agricultural resource advantages to create a distinctive rural industry matrix, aiming for one 10 billion yuan industry chain, five 5 billion yuan industries, and fifteen 1 billion yuan industries [5] - The focus on the pomegranate industry aims for a total output value exceeding 5.5 billion yuan this year, with support for key enterprises like Huabao Livestock and Qiteng Biotechnology [6]

Core Insights - The event highlighted the transformation of agricultural products in Zaozhuang, showcasing how items like pomegranates, chickens, and tofu can become profitable through industry chain extensions [1] - Zaozhuang is focusing on high-quality and efficient agriculture, integrating it into a modern industrial system with multiple sub-industries [3][10] Industry Chain Development - Zaozhuang Huabao Animal Husbandry Co., Ltd. has achieved a production capacity of 60 million chickens annually, with over 300 farmers involved, resulting in a 20% reduction in energy consumption and a 30% increase in output efficiency [3] - The agricultural industry in Zaozhuang includes a potato industry cluster worth 100 billion, three 50 billion-level industries (pomegranate, tofu, spicy chicken), and 14 10 billion-level specialty industries, with total agricultural project investments reaching 7.77 billion last year [3] Technological Innovation - Shandong Qiteng Biotechnology Co., Ltd. has developed innovative products like quail egg tofu, leading the national sales for three consecutive years, and has established three municipal R&D platforms [5] - The pomegranate deep processing workshop has created over 50 pomegranate-related products, with a projected output value of 230 million in 2024 [5] Brand Development - Zaozhuang aims to enhance its agricultural brand value by creating over 10 new regional public brands and enterprise product brands within the year [7] - The "Meiguolai" pomegranate juice has received certifications from China Green Food and the US FDA, and products from Qiteng Biotechnology have partnered with well-known brands [7] Collaborative Development - Zaozhuang is leveraging its unique agricultural resources to develop a matrix of rural characteristic industries, including a 100 billion-level industry chain and five 50 billion-level industries [9] - The pomegranate industry is prioritized, with plans to enhance the entire industry chain, aiming for a total output value exceeding 5.5 billion this year [10]

Core Viewpoint - The 39th China Dazeshan Grape Festival has officially opened, launching the "Grape Going Abroad Plan" to promote Dazeshan grapes globally through a new "Cruise + Grape" cooperation model [1][3] Group 1: Event Overview - The festival commenced on September 6 and will run until late October, featuring various transportation options and tourism discounts to attract visitors [5] - The festival has been held for 39 consecutive years, making it the longest-running and most influential agricultural festival in Qingdao [5] Group 2: Strategic Initiatives - The opening ceremony included a strategic cooperation signing between cruise companies and local enterprises, marking the beginning of the grapes' international journey [3] - Notable figures were appointed as "Grape Promotion Ambassadors" to connect local products with international markets, contributing to rural revitalization [3] Group 3: Economic Impact - The Dazeshan grape industry covers an area of 35,000 acres with an annual output value of 800 million yuan, significantly boosting farmers' income and cultural tourism consumption [5] - The regional brand value of Dazeshan grapes is estimated at 3.683 billion yuan, reflecting the economic potential of the agricultural sector [5] Group 4: Recognition and Certification - Dazeshan grapes received the "Geographical Indication Product Brand Certificate," marking a significant achievement in agricultural branding for the region [3]

Core Viewpoint - The event "Guizhou Agricultural Brand Promotion and Investment Negotiation Conference" was held in Shanghai, focusing on the branding development of Guizhou's specialty agricultural products [1][4]. Group 1: Event Overview - The conference gathered experts, scholars, and representatives from various sectors including finance, catering, and e-commerce to discuss the branding of Guizhou's agricultural products [2][3]. - A photo exhibition showcasing the changes in Guizhou's agriculture over the past five years was also part of the event, highlighting rural revitalization and advantageous industries [8][9]. Group 2: Agricultural Development Focus - Guizhou has concentrated on three key industries: beef cattle, tea, and chili, along with five advantageous industries including medicinal materials and edible fungi [10][11]. - The number of premium agricultural brands in Guizhou has increased from 3 to 10 since the release of the "Guizhou Agricultural Brand Catalog" in 2023 [13]. Group 3: Stakeholder Insights - Guizhou's agricultural authorities expressed the desire to leverage the expertise of attendees to clarify branding development and enhance consumer awareness in Shanghai's quality-focused market [15][18]. - Shanghai's government representatives noted the high demand and quality expectations for agricultural products, emphasizing the potential for collaboration between Shanghai and Guizhou [21][22]. Group 4: Investment and Collaboration Opportunities - The Guizhou Agricultural Development Group presented five key products for investment promotion, seeking collaboration in technology, capital, and brand development [26][27]. - Experts from various institutions discussed strategies for promoting Guizhou's high-quality agricultural products to broader markets, particularly in the Yangtze River Delta region [31][34].

Core Viewpoint - The article highlights the marketing intelligence behind the "Xianpin Lychee" brand from Guangdong, showcasing its emergence as a premium product in the lychee market and its innovative strategies to enhance brand value and consumer engagement [1][49]. Group 1: Product and Market Overview - The "Xianpin Lychee" is recognized as a star product from Zhanjiang, Guangdong, with an estimated planting area of approximately 400,000 acres and a projected yield exceeding 260,000 tons this year [3][4]. - The unique geographical environment of Suixi County, characterized by volcanic rock weathering and the confluence of fresh and saltwater, contributes to the exceptional quality of the lychee, which is known for being early-maturing, sweet, and non-heating [5][6]. Group 2: Marketing and Branding Strategies - The implementation of the "12221" marketing system has allowed "Xianpin Lychee" to stand out, integrating resources from core production areas through a "cooperative + base + farmer" model to promote standardized planting and large-scale operations [7][9]. - The introduction of a "customization +" model has created innovative consumer experiences, such as the "I have a Xianpin Lychee tree in Suixi" platform, enabling consumers to engage in the growth process of the lychee, transforming agriculture into an interactive experience [17][24]. Group 3: Value Creation and Industry Insights - The brand has successfully transitioned from a regional specialty to a value carrier, leveraging its unique attributes such as selenium content and cultural significance, which has led to a significant increase in the value contribution of each lychee from 3.2 yuan per pound to 15 yuan per pound [38][39]. - The article emphasizes three key insights for the agricultural industry: 1. Branding is essential for agricultural upgrades, as demonstrated by the differentiation through geographical indicators and health-related attributes [40][42]. 2. Digitalization is crucial for industry breakthroughs, integrating traditional agriculture with new media and digital technologies [44][46]. 3. Diversification is the direction for value extension, exploring additional value through various channels such as tourism and technology [47][48]. Group 4: Broader Implications - The harvesting event in Suixi County serves as a market confidence indicator and exemplifies how Chinese agriculture can overcome low-quality and low-price challenges, providing a model for reconstructing the global value chain [49][50].