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Core Viewpoint - The article highlights the significant growth of the Qingyuan chicken industry, which has achieved an annual output value exceeding 10 billion yuan, driven by e-commerce, brand development, and live-streaming sales strategies [8][12][10]. Group 1: Industry Growth and E-commerce Impact - The Qingyuan chicken industry is recognized as one of the five major billion-yuan modern agricultural industries in Qingyuan, with a comprehensive output value surpassing 10 billion yuan [8][12]. - E-commerce sales of Qingyuan chicken (fresh/prepared) are projected to exceed 10 million units and generate over 1.3 billion yuan in revenue in 2024, maintaining the top position nationally [14][12]. - The transformation of the Qingyuan chicken industry is attributed to the integration of digitalization, strategic shifts by companies, and innovative government policies [15][10]. Group 2: Company Initiatives and Product Development - Liu Qiuyan, founder of the company "Chicken Mama," initiated a business to make Qingyuan chicken accessible to a broader audience through e-commerce and live-streaming [21][23]. - The company has developed various prepared chicken products, achieving sales exceeding 10 million yuan for several items, establishing itself as a model enterprise in the prepared food sector [33][32]. - The collaboration with major e-commerce platforms like Taobao and Tmall has significantly expanded the market reach of Qingyuan chicken [37][38]. Group 3: Marketing Strategies and Consumer Engagement - The use of live-streaming and short videos has effectively increased consumer awareness and sales of Qingyuan chicken products, with notable sales events generating substantial revenue [30][31]. - The "traceability live-streaming" model has been adopted to enhance consumer trust by showcasing the production process and quality control of Qingyuan chicken [56][58]. - The partnership with high-profile brands and influencers has led to successful promotional campaigns, with some live-streaming events achieving sales of over 3 million yuan [68][69]. Group 4: Future Prospects and Industry Significance - The Qingyuan chicken industry is positioned as a key player in rural revitalization efforts, contributing to local economic development and agricultural modernization [78][80]. - The combination of entrepreneurial spirit, government support, and farmer innovation is crucial for the continued growth and market penetration of Qingyuan chicken [78][80]. - The industry aims to leverage digital tools to enhance brand identity and market potential, paving the way for broader national recognition [79][80].