Group 1 - The sixth Summer Cultural and Arts Festival and Yanjing Beer Music Festival has commenced in Beijing Yihua Garden Creative Industry Ecological Park, themed "Cultural Links You and Me, Art Lights Up Life" [2] - The festival, lasting five months, aims to establish Yihua Garden as a new benchmark for the integration of culture, commerce, tourism, and sports in the capital [2] - The event is a collaboration between Beijing Yihua Garden Cultural Development Co., Ltd. and Yanjing Beer, featuring diverse cultural experiences, cross-brand collaborations, and public participation [2] Group 2 - The festival includes a beer culture experience area and a market with over 30 cultural creative stalls offering handmade accessories, artistic decorations, and intangible cultural heritage products [2] - Yihua Garden bookstore will host bi-weekly reading sessions focused on traditional culture and plans to launch a book market featuring social sciences, literature, and children's books [2] - The newly opened Star Yihua Garden Theater will present performances and activities during the festival, creating synergies with the bookstore through various thematic events [2][3] Group 3 - The festival will continue until October, with upcoming events including drama performances, concerts, art exhibitions, and creative markets [3]

Core Viewpoint - The sixth Summer Cultural Arts Festival and Yanjing Beer Music Festival has officially launched, marking a significant step for Yihua Garden towards becoming a new benchmark for cultural, commercial, and tourism integration in the capital [2][4]. Group 1: Event Overview - The festival is a collaborative effort between Beijing Yihua Garden Cultural Development Co., Ltd. and Yanjing Beer, offering a diverse cultural experience that combines art, music, food, and creativity for the citizens of Beijing [4]. - The event features a vibrant opening performance by the Rose Band and a heartfelt rendition of "What the World Gave Me" by singer Tang Bei, igniting enthusiasm among the audience [4]. Group 2: Cultural Integration - The festival aims to blend the warmth of a national beer brand with the elegance of cultural arts, showcasing a beer culture experience area and over 30 creative market stalls featuring handmade accessories, art pieces, and intangible cultural heritage products [6]. - The Yihua Garden bookstore will host bi-weekly reading sessions focused on traditional culture during the festival, alongside a planned book market emphasizing social sciences, literature, and children's books [7]. Group 3: Future Activities - The festival will run until October, with upcoming events including theatrical performances, themed concerts, art exhibitions, and creative markets, catering to a wide range of cultural interests [7]. - The newly opened Star Yihua Garden Theater will also participate in the festival, offering exciting performances and activities, and creating a synergy with the bookstore through various collaborative events [8]. Group 4: Community Engagement - The management of Yihua Garden emphasizes a commitment to serving both businesses and the community, aiming to create a cultural space that resonates with warmth and engagement [4][8]. - The initiative seeks to position Yihua Garden as a "cultural living room" and "stage for life" for the citizens, promoting deep integration of cultural industries with urban life [8].