繁花里生活市集

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创新消费场景,商圈好买更好逛
Xin Hua Wang· 2025-08-26 23:44
Group 1: Silver Economy and Consumer Trends - The expansion of shopping scenes targeting the elderly demographic is gaining traction, with various cities exploring new consumption experiences to boost overall spending [1][2][3] - In Shanghai, over 60% of the new elderly demographic has reported an increased demand for quality of life post-retirement, showing a preference for high-quality goods and services, particularly in health, wellness, and social activities [2] - The "Silver Club" at the Nanjing East Road First Department Store offers a membership model that includes dining vouchers and various services, enhancing the shopping experience for elderly consumers [2][3] Group 2: Innovative Commercial Spaces - Shenzhen's Dawan Center has transformed into a vibrant commercial area by integrating sports and entertainment events, achieving a daily foot traffic of over 90,000 visitors [4][6] - The Dawan Center features a park-like commercial street that merges natural landscapes with shopping experiences, allowing consumers to enjoy a seamless transition between leisure and retail [6][7] - Chengdu's Xicun Courtyard adopts an "enclosed" layout that enhances commercial vitality by attracting street traffic, offering diverse activities and experiences for all age groups [8][9] Group 3: Consumer Engagement and Experience - The "繁花里" lifestyle market in Shanghai provides tailored activities for the elderly, such as wellness classes and creative workshops, fostering a sense of community and belonging [3] - The Dawan Center's design encourages social interactions and community engagement, with features like art installations and open spaces for events, enhancing the overall consumer experience [7] - Xicun Courtyard hosts a variety of cultural and creative events, appealing to consumers' emotional and experiential needs, thus enriching their shopping journey [8][9]
创新消费场景 商圈好买更好逛(中国消费向新而行)
Ren Min Ri Bao· 2025-08-26 21:48
Group 1: Silver Economy in Shanghai - Shanghai is actively developing new consumption scenarios for the elderly, with initiatives like the "Silver Bell Club" offering various benefits to enhance shopping experiences [2][3] - Over 60% of the new elderly demographic in Shanghai have increased their quality of life expectations post-retirement, showing interest in high-quality products and services, particularly in health and wellness [2] - The "繁花里" lifestyle market in Shanghai is tailored for the elderly, featuring wellness equipment and various engaging activities, promoting a sense of belonging [3] Group 2: Innovative Commercial Spaces in Shenzhen - Shenzhen's Dawan Center commercial area attracts over 90,000 daily visitors by integrating sports events and entertainment to drive economic growth [4][5] - The design of Dawan Center emphasizes a park-like atmosphere, allowing seamless transitions between commercial and natural environments, enhancing consumer comfort [5][6] - The area features various innovative elements, including art installations and open-air events, making it a vibrant social hub for residents [6][7] Group 3: Unique Commercial Concepts in Chengdu - Chengdu's Xicun Courtyard features a unique "enclosed" layout that enhances commercial vitality by attracting foot traffic from surrounding streets [8][9] - The courtyard combines local architectural styles with modern design, offering diverse experiences such as dining, art exhibitions, and recreational activities [8][9] - Chengdu is witnessing a rise in distinctive commercial landmarks, with over 800 new stores expected to open in 2024, contributing to a retail total exceeding 1 trillion yuan [10]