Group 1 - The core theme of the fashion industry in 2025 is "seeking innovation amidst competition," with brands focusing on differentiation through sustainable materials and live-streaming events to maintain consumer interest [2] - Consumer trends show increasing segmentation and diverse demands, with rising popularity of national trends, anime culture, and eco-friendly concepts, leading to more complex product requirements [2] - The competition landscape is evolving, with brands leveraging innovative marketing strategies such as "influencer launches" to enhance brand visibility and drive long-term value [3][4] Group 2 - The "Amber Flow" trend, launched by Douyin Mall in collaboration with PANTONE and WGSN, aims to create a unified consumer wave and stimulate spending across platforms [6] - The launch of the "Amber Flow" trend generated significant engagement, with over 1.3 billion external exposures and participation from over 200 celebrities, resulting in more than 51 billion visits to related trend hotspots [6][5] - Influencers play a crucial role in amplifying trends, with their deep understanding of niche markets and ability to create engaging content that resonates with consumers [8][9] Group 3 - The influencer-driven launch strategy has proven effective, with significant sales growth during the 2025 618 shopping festival, where over 20 influencer stores achieved sales exceeding 100 million [15][24] - Influencers are combining their roles as content creators and brand managers to enhance consumer engagement and trust, leading to shorter decision-making processes for consumers [21][24] - The overall success of the influencer launch strategy reflects a broader trend in the fashion industry towards sustainable growth and innovative marketing practices [25][20]