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吉林人参品牌长森源亮相北航,搭建品牌与高校沟通桥梁
Zhong Guo Shi Pin Wang· 2025-06-11 09:06
Group 1 - The core viewpoint of the article highlights the participation of Changsenyuan, a prominent ginseng brand from Jilin Province, in a promotional event at Beihang University, showcasing various red ginseng products [1][2]. - The event, supported by the Jilin Municipal Government and Beihang University, aims to promote Jilin's unique food, ginseng, and other local resources, while also showcasing the city's cultural and culinary advantages [2]. - Students and faculty at the event had the opportunity to taste Changsenyuan's red ginseng products, gaining insights into the production process and nutritional value, thereby experiencing the unique flavor of Changbai Mountain ginseng [2]. Group 2 - Since its establishment, Changsenyuan has been dedicated to preserving and promoting Chinese red ginseng culture, actively engaging with younger consumers to bridge the gap between traditional ginseng culture and modern youth [3]. - The event served as a communication bridge between Changsenyuan and young consumers, revitalizing ancient ginseng heritage within a contemporary campus setting and highlighting the allure of Changbai Mountain ginseng [3]. - The expectation is that more young people will be attracted to Changbai Mountain ginseng, ensuring the continuation and flourishing of Chinese ginseng culture among the younger generation [3].