Core Viewpoint - The event showcased the revitalization of the Hongqi brand through a blend of technology and culture, targeting younger consumers with innovative products and marketing strategies [2][10][15] Group 1: Event Highlights - The event featured multiple interactive areas, a trunk market displaying unique cultural products, and technology exhibition booths showcasing Hongqi's youthful vehicle lineup, including the pure electric Tian Gong 05/06 and plug-in hybrid HS3 PHEV/H5 PHEV [1][2] - A spectacular drone light show with 1,500 drones illuminated the night sky, creating captivating visuals and promoting the brand's youthful image [7][10] - The event included performances from various student groups, contributing to a vibrant atmosphere that resonated with the theme of youth and potential [5][10] Group 2: Product and Marketing Strategy - Hongqi is focusing on a young consumer base by offering a diverse product matrix priced between 150,000 to 250,000 yuan, including models that cater to fuel, hybrid, and electric markets [10][11] - The brand emphasizes a combination of traditional design elements and modern aesthetics, as seen in the Tian Gong series, which features advanced technology such as the industry-first mass-produced inertial navigation three-eye vision system [10] - Marketing efforts include collaborations with young influencers, such as signing the 00s table tennis world champion Sun Yingsha as a spokesperson, and engaging in nationwide promotional activities that resonate with youth culture [13][15]