Core Viewpoint - The launch of the eighth generation of Hongxing Erguotou marks a significant upgrade in quality, emphasizing a "sweet and smooth" flavor profile while maintaining the brand's commitment to traditional craftsmanship and affordability [1][7]. Product Innovation - The eighth generation includes two classic series: "Small Er" and "Blue Bottle," integrating traditional brewing techniques with modern technology to enhance product quality [3]. - The upgrade features an intelligent enhancement of the Qingxiang Daqu process, resulting in a longer fermentation time and a richer variety of flavor compounds, leading to a purer and smoother taste [3][5]. - The proprietary "231 Intelligent Qu Making Code" optimizes the brewing process by controlling raw materials and fermentation conditions, achieving a harmonious balance of flavors [3][5]. Brand Philosophy - Hongxing emphasizes high cost-performance, allowing consumers to purchase higher quality liquor at lower prices, aligning with the current trend of rational consumption [7][8]. - The brand has established itself as a leader in the Erguotou category, setting standards for quality and driving modernization through digitalization of brewing techniques [7][8]. Transparency and Consumer Engagement - The company has implemented a transparent production process, allowing consumers to trace the entire journey from raw materials to the final product through a QR code system [6][8]. - A 24-hour live stream across major platforms enables real-time monitoring of the production process, enhancing consumer trust [6]. Historical Context - The history of Hongxing Erguotou dates back to 1949, with a legacy of producing quality liquor that resonates with consumers' memories and experiences [1][8]. - The brand's evolution reflects a commitment to both tradition and innovation, ensuring that each generation of Erguotou meets contemporary consumer demands while honoring its heritage [8].