随着消费者对于啤酒个性化、多元化的需求，云酿科技还推出家用智能酿造机。云酿科技总经理赵成明 介绍，这款设备不仅能让消费者在家轻松制作精酿啤酒，还具备制作起泡酒、益生菌饮料、康普茶等多 种发酵饮品的功能，为家庭饮品制作带来全新体验。(中国经济网记者鞠然) 一杯精酿啤酒是如何诞生的？云酿智能科技无锡有限公司(以下简称"云酿科技")给出了颇具创新性的答 案。在云酿科技的发酵产线，仅需一位工作人员便能完成精酿啤酒的制作。 这得益于云酿科技研发的智能糖化设备，专业酿造师研发的酿造配方和工艺被上传至云平台，工作人员 通过APP进行简单操作控制，就能让产线高效运行。这条涵盖糖化到发酵全流程的产线，尤其适用于占 地面积有限的精酿酒馆，降低人力成本的同时，保证了精酿啤酒的品质稳定输出。 ...

文/张雪文 9月19日，古井贡酒举行了2025秋季开酿仪式，今年已经是古井贡酒连续举行秋酿仪式的第十二个年头。古井贡酒的秋酿，早已超越酿酒本身，多年来的经 验累积，使古井不仅酿出醇香美酒，更淬炼出一种永不止步的自我超越精神。 2025第十二届古井贡酒·年份原浆秋季开酿仪式 坚守：在与时间的对话中自我锚定 在古井酒神广场上，一座19.6米高的曹操雕像与古井贡酒总部彼此对望，双手举杯，以美酒礼敬天地。曹操，这位家喻户晓的历史人物，是卓越的政治家、 军事家、诗人，但于古井而言，他更是一位"酒神"。 建安元年（公元196年），曹操把家乡亳州所产的"九酝春酒"（古井贡酒前身）及其酿造方法《九酝酒法》进献给了汉献帝刘协，自此古井贡酒年年进贡， 岁岁受宠。这段历史是中国白酒作为贡品的最早文字记载，《九酝酒法》也是中国历史上有文字记载的最早的酿酒方法，并且在2018年9月19日获评吉尼斯 世界纪录——"世界上现存最古老的蒸馏酒酿造方法"。 中国酒业协会理事长宋书玉在2025古井秋酿仪式上表示："正如古井'四贡之美'——贡献品质、贡享文化、贡话情感、贡和生态。秋酿的美，不仅在于酒本 身的醇香，更在于它承载的文化与记忆。" 每年 ...

山西省政协副主席王立伟，中国酒业协会理事长宋书玉，吕梁市委副书记、市长熊义志，山西省政协秘 书长毛益民，汾酒集团党委书记、董事长袁清茂，希腊驻华大使埃夫耶尼奥斯·卡尔佩里斯，吕梁市人 大常委会主任刘振国，吕梁市政协主席乔晓峰，山西省贸促会党组书记焦育峰，汾酒集团党委副书记、 副董事长、总经理武跃飞，宝鸡市人大常委会主任景耀平，山西省政协农业和农村委员会副主任冯志 君，山西省工信厅一级巡视员李志松，宜宾市政协副主席傅婷，泸州市政协副主席杜旭林，吕梁市委常 委、统战部部长、秘书长田安平出席开幕式。 出席开幕式的还有，中华商标协会、中国食品发酵工业研究院，江南大学、北京工商大学、浙江大学、 中国贸促会研究院、国家信息中心中经网管理中心等行业协会及国家科研院所。山西省委办公厅、省工 信厅、省商务厅、省市场监管局、省贸促会等部门和单位负责同志。宜宾、泸州、宝鸡、遂宁、绍兴、 忻州等名酒产区党委政府负责同志。吕梁市四大班子领导，各县（市、区）党委政府、市直有关单位负 责同志。汾酒、茅台、五粮液、洋河、泸州老窖、古井、习酒、郎酒、剑南春、西凤、劲牌、牛栏山等 50余家知名酒企负责人，投资、咨询机构专家，各界参会客商，以及中 ...

Core Insights - The 2025 China Xinghua Village International Wine Expo will be held in Fenyang, showcasing nearly 500 domestic and international wine enterprises, emphasizing the integration of technology, culture, and consumption [1][3][4] - The expo serves as a key platform for Chinese wine culture to connect with the international market, highlighting the success of the Lüliang wine region as a model for innovation in the industry [3][4] - The event is expected to significantly boost local economic development, with Fenyang's GDP reaching 37.627 billion yuan in 2024, reflecting a 170.5% increase since 2016 [4] Industry Development - The expo aims to elevate industry standards and reshape the development landscape by promoting collaboration and technological innovation among global wine enterprises [5][6] - Over 30 specialized activities will take place during the expo, including high-level conferences and awards that provide authoritative product quality certification [6] - The integration of cultural and technological elements will be showcased through smart brewing technologies and blockchain traceability, enhancing the consumer experience [6] Economic Impact - The expo has a strong impact on local economic growth, with previous events generating sales in the millions of yuan, demonstrating its effectiveness in driving explosive marketing for wine products [4] - The event is positioned as a new urban brand for Fenyang, contributing to high-quality regional economic development [4][5]

Core Viewpoint - The launch of the eighth generation of Hongxing Erguotou marks a significant upgrade in taste and quality, driven by innovative brewing techniques and a focus on consumer preferences [3][14][22] Product Upgrade - The eighth generation of Hongxing Erguotou features a prominent "sweet and smooth" taste, enhancing the drinking experience with a warm and rich flavor profile [4][6] - The new brewing process includes the "231 intelligent Daqu cultivation" model, which improves the diversity and richness of microorganisms, leading to a more flavorful product [9] - The fermentation time for the base liquor has been extended, resulting in a greater variety and quantity of flavor compounds [11] - The design team utilizes advanced detection technology to integrate human flavor perception with digital flavor control, achieving precise and controllable brewing [9][13] Value Proposition - Hongxing Erguotou has maintained a commitment to high quality while adapting to consumer trends, emphasizing the importance of "drinking less but better" [14][16] - The company has proactively implemented pure grain certification, becoming the first in Beijing to have all its light bottle products certified, enhancing its market position [16] - The production process includes 45 steps, 102 links, and 398 standardized procedures to ensure consistent quality and high cost-performance ratio [16] Packaging and Design - The packaging of the eighth generation product combines ergonomic and aesthetic elements, featuring a design that minimizes transport damage and enhances user experience [19] - The bottle design reflects a blend of modern and traditional elements, evoking emotional connections with consumers [19] Market Positioning - The light bottle liquor market is becoming increasingly competitive, with various brands vying for market share [22] - The eighth generation of Hongxing Erguotou not only aligns with consumer trends but also responds to market demands with superior quality and experience, showcasing strong market competitiveness [22] - The company aims to leverage its high cost-performance advantage to unlock growth potential and achieve a new phase of brand and market expansion [22]

Core Viewpoint - The launch of the eighth generation of Hongxing Erguotou marks a significant upgrade in quality, emphasizing a "sweet and smooth" flavor profile while maintaining the brand's commitment to traditional craftsmanship and affordability [1][7]. Product Innovation - The eighth generation includes two classic series: "Small Er" and "Blue Bottle," integrating traditional brewing techniques with modern technology to enhance product quality [3]. - The upgrade features an intelligent enhancement of the Qingxiang Daqu process, resulting in a longer fermentation time and a richer variety of flavor compounds, leading to a purer and smoother taste [3][5]. - The proprietary "231 Intelligent Qu Making Code" optimizes the brewing process by controlling raw materials and fermentation conditions, achieving a harmonious balance of flavors [3][5]. Brand Philosophy - Hongxing emphasizes high cost-performance, allowing consumers to purchase higher quality liquor at lower prices, aligning with the current trend of rational consumption [7][8]. - The brand has established itself as a leader in the Erguotou category, setting standards for quality and driving modernization through digitalization of brewing techniques [7][8]. Transparency and Consumer Engagement - The company has implemented a transparent production process, allowing consumers to trace the entire journey from raw materials to the final product through a QR code system [6][8]. - A 24-hour live stream across major platforms enables real-time monitoring of the production process, enhancing consumer trust [6]. Historical Context - The history of Hongxing Erguotou dates back to 1949, with a legacy of producing quality liquor that resonates with consumers' memories and experiences [1][8]. - The brand's evolution reflects a commitment to both tradition and innovation, ensuring that each generation of Erguotou meets contemporary consumer demands while honoring its heritage [8].

Core Viewpoint - The launch of Guotai Metaverse Qiyuan liquor marks the first metaverse-themed product in China's liquor industry, achieving over 1 million yuan in sales within half an hour of its online debut [1] Group 1: Product Launch and Sales Performance - Guotai Metaverse Qiyuan liquor was officially launched on September 21, achieving over 1 million yuan in sales within the first half hour [1] - The product is exclusively sold online, priced at 358 yuan per bottle [11] Group 2: Innovation and Technology - Guotai has developed an intelligent brewing production system through over ten years and six iterations of technological upgrades, resulting in 30 processes, 274 craft links, and 1508 indicators [5] - The product incorporates three core technological innovations: flavor balance technology, digital blending system, and a 50° soft sauce aroma [7][8] Group 3: Unique Product Features - The bottle design resembles a water droplet, inspired by a sci-fi concept, enhancing its metaverse attributes [9][11] - The product aims to provide a new drinking experience for modern consumers, particularly targeting new business individuals and trendsetters [13]

Core Insights - Guotai Liquor won the 2025 Douyin Annual Industry Award - the Liquor Golden Goblet Award, recognizing its outstanding performance in the Douyin e-commerce market and increasing brand influence [1][6] - The award is one of the highest honors established by Douyin e-commerce for the liquor category, aimed at acknowledging brands that have excelled on the platform over the past year [4] Company Strategy - Guotai Liquor has strategically embraced smart brewing and digital marketing to adapt to the evolving liquor consumption landscape, focusing on consumer engagement and innovative marketing practices [5][9] - The company is building a digital marketing platform to create a new model of digital operation across the entire industry and value chain, utilizing online channels for precise and interactive marketing [5][11] Market Performance - Guotai Liquor has consistently performed well on Douyin, ranking in the top 10 of the overall liquor category during the 2025 618 shopping festival, and achieving a 150% year-on-year sales increase on Tmall [6][8] - The brand has established itself as a significant player in online marketing within the liquor industry, leveraging Douyin's vibrant content ecosystem to connect with consumers [6][7] Consumer Engagement - The company employs a user-driven strategy, focusing on consumer needs and experiences through innovative practices, such as immersive live streaming and interactive marketing campaigns [8][9] - Guotai Liquor aims to deepen emotional connections with consumers, particularly younger demographics, by enhancing participation and engagement in its marketing activities [8][10] Future Plans - The company plans to continue its strategic partnership with Douyin e-commerce, exploring cultural IP co-creation, product customization, and digital collectibles to elevate its brand from a "traffic explosion" to a "cultural symbol" [10][12] - Guotai Liquor is set to enhance its marketing efforts during the Mid-Autumn Festival, utilizing a combination of content-focused events and influencer collaborations to strengthen its connection with young consumers [12]

Core Insights - The cash flow performance of major liquor companies in the first half of 2025 shows significant divergence, with over 60% of companies experiencing a year-on-year decline in cash flow from operating activities, and many entering negative territory [1][5] - The cash flow gap between leading companies and smaller enterprises has widened, highlighting the importance of cash management during the industry's adjustment period [1][5] Cash Flow Defense - A clear "three-tier" distribution of cash flow is observed among the industry, with Wuliangye leading at 31.137 billion yuan, followed by Moutai at 13.119 billion yuan, together accounting for over 70% of the total cash flow of the sampled companies [3][4] - Several leading companies, such as Luzhou Laojiao and Shanxi Fenjiu, maintain positive cash flow in the range of 4-5 billion yuan, showcasing operational stability compared to smaller firms [5][6] - Many regional companies, including Kuaizi Jiao and Laobai Gan, report negative cash flow, indicating operational challenges [5][6] Profit and Cash Flow Choices - The unique operating model of liquor companies often results in substantial cash flow, but many firms are now showing negative cash flow despite positive net profits, indicating delayed cash collection or concentrated short-term expenditures [8][10] - For instance, Kuaizi Jiao reported a net profit of 9.47 billion yuan but a cash flow of -0.383 billion yuan due to reduced cash receipts from sales [8][11] Financial Management Trends - The tightening of cash flow is seen as a normal response to industry adjustments and intensified competition, with distributors facing greater challenges than manufacturers [6][14] - Increased cash dividends, such as those from Luzhou Laojiao and Jiu Gui Jiu, further pressure cash flow despite their profitability [6][10] Strategic Adjustments - Companies are focusing on cost control and operational efficiency to improve cash flow, with some reporting significant increases in cash flow due to reduced tax payments and lower sales and management expenses [16][20] - The industry is shifting towards digitalization and refined management practices to enhance cash flow and operational efficiency, with a focus on high-turnover products to mitigate cash flow issues [18][20] Future Outlook - The transition from high-leverage expansion to refined operations is expected to be a painful but necessary process for the industry, with cash management capabilities becoming a key competitive factor [18][20] - The overall cash flow situation is anticipated to stabilize as companies implement strategic measures in production, marketing, and distribution [20]

Core Insights - The company, Jinshiyuan Liquor, was awarded the title of "2025 Intelligent Brewing Lighthouse Enterprise" at the 2025 Jinan Wine Exhibition, highlighting its leadership in technological innovation within the industry [1][3] - The company's product, Guoyuan V3, received recognition as a "Star of Chinese Liquor," showcasing its quality and market appeal [1] - The company aims to become the most growth-oriented innovative enterprise in the Chinese liquor industry, guided by its mission of "brewing fine liquor and creating good relationships" [3] Company Development - Jinshiyuan Liquor was established in 1949 through the merger of eight brewing workshops, laying a solid foundation for its development [3] - The company went public on the Shanghai Stock Exchange in 2014, marking a new phase of capitalized growth [3] - In 2023, the company achieved revenue exceeding 100 billion yuan, indicating significant financial growth [3] Industry Context - The white liquor industry is currently experiencing a "new policy adaptation period, consumption structure transformation period, and intensified competition differentiation period," which presents both challenges and opportunities [3] - The next decade is anticipated to be a critical period of "great differentiation and great opportunities" for the industry [3] - The company emphasizes high-quality development and aims to leverage "relationship culture" to unify its development efforts [3]