据悉，康尔美健康通过以老带新的形式引流顾客，并通过宣讲活动向中老年消费者宣称其销售的"红曲 银杏叶丹参胶囊"，具有消除斑块、改善高血压和糖尿病、提高免疫力、养护血管、改善睡眠、预防骨 质疏松等功效。康尔美健康销售的上述商品为保健食品，不能提供相关证据，证明宣传内容真实性，存 在虚假宣传行为。依据相关法律法规，责令其停止违法行为，并处25万元罚款。 北京商报讯（记者 王寅浩 宋雨盈）10月29日，国家市场监督管理总局公布老年人药品、保健品虚假宣 传典型案例，广州康尔美健康信息咨询有限公司（以下简称"康尔美健康"）因虚假宣传被广东省广州市 越秀区市场监管局查处。 ...

Core Viewpoint - The article discusses the enforcement actions taken by market regulatory authorities in various regions of China against companies engaging in false advertising and misleading promotions targeting elderly consumers, particularly in the health and wellness sector [1]. Group 1: Case Summaries - Beijing Kao Century Department Store was found guilty of falsely advertising regular eggs as "selenium-rich eggs" and misrepresenting a product's origin and benefits, leading to a fine of 120,400 yuan [2][3]. - A-Huan Network Technology (Suzhou) Co., Ltd. was penalized for promoting health products with unproven disease treatment claims, resulting in a fine of 250,000 yuan [5][6]. - Chuzhou Yueqiang Medical Consulting Co., Ltd. was fined 200,000 yuan for exaggerating the effects of a health product in its promotions [9][10]. - Dongxiang District Bingxiu Daily Chemical Products Store was fined 200,000 yuan for making unsubstantiated health claims about its products [12][13]. - Guan County Yixin Convenience Supermarket was fined 60,000 yuan for misleading advertising of ordinary food products as having extensive health benefits [15][16]. - Guangzhou Kang'ermei Health Information Consulting Co., Ltd. faced a fine of 250,000 yuan for falsely claiming that its health products could treat diseases [18][19]. - Sichuan Ruikang Home Health Management Co., Ltd. was fined 16,000 yuan for promoting a health product with unverified disease treatment claims [21][22]. Group 2: Legal Basis and Penalties - The actions taken against these companies were based on violations of the Anti-Unfair Competition Law, the Advertising Law, and the Consumer Rights Protection Law, with penalties including fines and orders to cease illegal activities [3][6][10][13][19][22]. - The fines imposed varied by case, with amounts ranging from 16,000 yuan to 250,000 yuan, reflecting the severity of the violations and the potential harm to consumers [3][6][10][13][19][22]. Group 3: Analysis of Cases - The cases highlight a trend of targeting elderly consumers, who may have limited ability to discern misleading information, through deceptive marketing practices [4][7][11][14][20][23]. - The enforcement actions serve as a deterrent to other businesses, aiming to protect consumer rights and maintain market order, particularly in the health and wellness sector [4][7][11][14][20][23].