Core Viewpoint - The State Administration for Market Regulation has launched a nationwide campaign to combat false advertising of drugs and health products targeting the elderly, addressing fraudulent practices disguised as expert consultations and health advice [1][2]. Group 1: Regulatory Actions - The campaign focuses on high-risk areas for false advertising, including forums, health tourism, and senior universities, employing comprehensive measures such as advertising regulation and food safety oversight to protect the rights of the elderly [1][2]. - The initiative includes a "You Take a Picture, I Check" activity, which encourages public participation in reporting issues, effectively creating a grassroots supervision network [2]. Group 2: Market Context - The campaign is a response to the evolving tactics of fraudsters who exploit the limited understanding of technology among the elderly, using targeted scams and pseudoscientific claims like "quantum water" and "health miracle drugs" [1][2]. - The shift from traditional marketing to online platforms, including short videos and social media, has increased the risk of financial loss and potential health threats for the elderly [1]. Group 3: Long-term Strategies - There is a call for the improvement of legal standards and the establishment of a long-term governance mechanism, utilizing big data and artificial intelligence to detect and analyze fraudulent advertising methods [3]. - The campaign aims to address the emotional and health service gaps for the elderly, thereby dismantling the foundations of scams that rely on emotional manipulation and misinformation [3].