央视网消息：据国家市场监管总局网站消息，110月15日下午，市场监管总局召开"整治私域直播虚假宣 传违法行为"专题新闻发布会。部署全国市场监管系统开展专项整治。印发《关于开展老年人药品、保 健品虚假宣传专项整治的通知》，部署全国市场监管部门严肃查处老年人药品、保健品虚假宣传，价格 欺诈，违法广告等侵害老年人合法权益、破坏养老服务市场竞争秩序的行为。专项整治工作开展以来， 已征集群众及经营主体提供的问题线索7415个，查办违法案件4516件，罚没金额6876.91万元，责令 3611家主体整改、涉及金额382.42万元，向纪检监察机关移送违规违纪线索95条，取得阶段性整治成 果。 ...

（文章来源：央视新闻） 记者今天从市场监管总局召开的"整治私域直播虚假宣传违法行为"专题新闻发布会上了解到，自今年5 月中旬起，市场监管部门开展老年人药品、保健品虚假宣传专项整治工作，已查办违法案件4516件，罚 没金额6876.91万元，责令3611家主体整改、涉及金额382.42万元，向纪检监察机关移送违规违纪线索95 条。 ...

Core Viewpoint - The State Administration for Market Regulation has launched a nationwide campaign to combat false advertising of drugs and health products targeting the elderly, addressing fraudulent practices disguised as expert consultations and health advice [1][2]. Group 1: Regulatory Actions - The campaign focuses on high-risk areas for false advertising, including forums, health tourism, and senior universities, employing comprehensive measures such as advertising regulation and food safety oversight to protect the rights of the elderly [1][2]. - The initiative includes a "You Take a Picture, I Check" activity, which encourages public participation in reporting issues, effectively creating a grassroots supervision network [2]. Group 2: Market Context - The campaign is a response to the evolving tactics of fraudsters who exploit the limited understanding of technology among the elderly, using targeted scams and pseudoscientific claims like "quantum water" and "health miracle drugs" [1][2]. - The shift from traditional marketing to online platforms, including short videos and social media, has increased the risk of financial loss and potential health threats for the elderly [1]. Group 3: Long-term Strategies - There is a call for the improvement of legal standards and the establishment of a long-term governance mechanism, utilizing big data and artificial intelligence to detect and analyze fraudulent advertising methods [3]. - The campaign aims to address the emotional and health service gaps for the elderly, thereby dismantling the foundations of scams that rely on emotional manipulation and misinformation [3].