文 丨 王姗姗 5 年前，李乔创立红松 —— 一个服务于退休人群的在线兴趣学习产品，初心来自他对家人的观察。那 一年，他母亲刚退休。那个会穿高跟鞋出门、风风火火的女强人不见了，每天大把的时间消磨在 打麻 将和刷视频 。 "60 后" 这代人退休后每天捧着手机 —— 这是个不可逆转的现实。不如顺其自然，做一款更能满足他 们精神生活需求的应用。 "很多人只有在退休后才开始真正做自己。" 李乔说，兴趣是退休人群的刚需。 创业前，李乔曾任携程集团地面交通事业群总裁、用车事业部 CEO、去哪儿网集团副总裁、腾讯手机 QQ 产品经理等职位。当年，红松创始团队找到身边认识的退休长辈去了解他们最想学习什么样的兴 趣课程，结果投票呼声最高的是化妆课，这并不是一个能被年轻人马上猜中的结果。 正是从这门化妆课开始，红松最初通过微信小程序开拓不同的兴趣课程 SKU，随后加入了 "小助理" 团队的陪伴服务、后来又升级推出 AI 陪伴 "松小智"，今年的重心是主推红松 APP ，鼓励用户把更多 UGC 内容在平台上发布、传播起来，营造更好的社区氛围。 目前，红松已积累了超过 1000 万注册用户（其中包括 100 万的课程付费用户），是 ...

11月27日，第十一届中国国际老龄产业博览会（SIC老博会）在广州保利世贸博览馆盛大启幕。作为国 内规模最大、国际化程度最高的养老博览会之一，本届SIC老博会以"定义高质量养老标准"为目标，响 应"十五五"规划建议中提出的"发展银发经济""促进人口高质量发展"等关键举措。 第十一届中国国际老龄产业博览会现场。 "事实上，现在红松平台每个月都能收到几十万条用户分享的学习和生活故事。"该负责人介绍，从创立 第一天起，红松的目标就不只是做单一的兴趣学习产品，而是为中国乃至全球的退休人群，构建一 个"社区"，打造一个专属于他们的数字家园。在红松的规划中，这个"社区"是一套围绕兴趣学习、品质 生活、社交分享互动构建起来的银发文娱生态，让退休人群在这里随时随地找到自己向往的生活方式， 获得归属感、成就感和幸福感。 据主办方中国老龄产业协会介绍，本届展会规模全面升级，展览面积达3.5万平方米，设置老年服务、 智慧养老、康复护理、老年食品及用品等八大领域，吸引了600多家国内外知名品牌参与。 此次博览会上，国内头部银发文娱科技平台红松集团携旗下核心业务首次亮相，作为银发文娱科技领域 唯一受邀参加本届SIC老博会的企业，此次以 ...

Core Viewpoint - The launch of the first "Art Ability Level Certification System" for the elderly by Hongsong APP marks a significant step towards the standardization and professional development of art training for seniors [1][3]. Group 1: Certification Service Overview - The certification service focuses on two musical instruments: keyboard and erhu, with the registration channel opening to the public on August 19 [1]. - The service aims to provide a professional and authoritative assessment of learning outcomes for middle-aged and elderly art enthusiasts, potentially unlocking the vast potential of the senior interest learning market [1][3]. Group 2: Assessment Mechanism - The certification features a "fully online elderly-friendly assessment mechanism," allowing learners to complete the entire process through the Hongsong APP, leveraging digital technology for easier access to art education [3]. - The certification is divided into five levels, accommodating the learning differences and personalized needs of the elderly, allowing them to choose based on self-assessment and actual ability [3]. Group 3: Professional Evaluation System - Under the guidance of the China Art Vocational Education Society Training Center, a professional evaluation system has been established, including both theoretical knowledge and practical performance assessments [3]. - The evaluation will follow a sequence of theory first, then practical, with an online review process conducted by the Hongsong research team and the training center to ensure professional, rigorous, and fair certification results [3]. Group 4: Future Development - Hongsong Group emphasizes the importance of meeting the elderly's needs for self-improvement and value realization, believing that the certification will provide a sense of belonging and achievement for more middle-aged and elderly art enthusiasts [4]. - Future plans include exploring more art categories to build a comprehensive, professional, and authoritative certification system for elderly art learning [4].