Core Insights - Lei Jun, the founder of Xiaomi, has been actively promoting the Redmi K90, indicating a need for increased attention and sales for this model [1] - The price of the Redmi K90 has recently dropped to around 2400, reflecting a lack of strong sales performance shortly after its release [3] - The Redmi K90 faces stiff competition from both rival brands and Xiaomi's own models, such as the Redmi K80 Pro and Xiaomi 15, which offer better specifications at similar price points [3][5][7] Pricing and Sales Performance - The Redmi K90's price has decreased to approximately 2400, which is a minor reduction but notable given its recent launch [3] - The Redmi K90's initial price was raised to 2599, but it has since reverted to a lower price, raising questions about its market positioning [3] - The Redmi K80 Pro and Xiaomi 15 are available at competitive prices (around 2600), making them more attractive options compared to the Redmi K90 [5][7] Competitive Landscape - The Redmi K90 lacks the dominance of previous K series models due to the abundance of strong competitors in the 2000 price range [3] - The Redmi K80 Pro offers superior features, such as a better display and camera capabilities, at a similar price, undermining the Redmi K90's appeal [5] - The Xiaomi 15, positioned as a flagship model, also competes effectively with the Redmi K90, particularly in terms of camera quality and overall specifications [7]

Core Points - Redmi launched the K90 series, highlighting the specifications and pricing of the K90 standard version [1] - The K90 standard version features a 6.59-inch 120Hz OLED display, Snapdragon 8 Elite processor, and a 7100mAh battery [1] - The pricing strategy was influenced by upstream cost pressures, leading to a price adjustment for the 12GB+512GB version [2] Group 1: Product Specifications - The K90 standard version has a resolution of 2510*1156 and supports DC dimming and circular polarization [1] - It includes a triple-camera setup with a 50MP main camera featuring OIS, a 50MP telephoto lens, and an 8MP ultra-wide camera [1] - The device is equipped with a 100W wired charging capability and IP68/IP69 ratings for water and dust resistance [1] Group 2: Pricing and Market Response - The initial price for the K90 standard version was set at 3199 yuan, which has been reduced to 2899 yuan for the 12GB+512GB variant [2] - The decision to lower the price was made in response to consumer feedback regarding the pricing of different versions [2] - Company executives acknowledged the gap between consumer expectations and reality, emphasizing the importance of aligning with user demand [2]