Core Insights - The global wearable band market is projected to grow by 13% year-on-year in Q1 2025, reaching a shipment volume of 46.6 million units, driven by a low base from the previous year and a rebound in market demand [1][8] - Major product categories, including basic bands, basic watches, and smartwatches, have all seen growth, contributing significantly to market expansion [1] Company Performance - Xiaomi regained the top position in the wearable band market with a 44% increase in shipments to 8.7 million units, benefiting from the popularity of the Redmi Band 5 and a strong product portfolio [2][3] - Apple ranked second with a 5% increase in Apple Watch shipments, reaching 7.6 million units, and is expected to revitalize growth with new product updates in the second half of 2025 [3] - Huawei maintained third place with a 36% increase in shipments to 7.1 million units, supported by the performance of its GT and Fit series and the global promotion of the Huawei Health App [3] - Samsung experienced a significant 74% increase in shipments to 4.9 million units, leveraging a dual-track strategy to expand its user base in emerging markets while maintaining a premium position in developed markets [3] - Garmin ranked fifth with a 10% increase in shipments to 1.8 million units, focusing on a differentiated product mix and the new Connect+ platform to enhance customer retention [3] Market Trends - The wearable band market is transitioning from a hardware-driven model to an ecosystem-driven model, with companies focusing on platform and service development to enhance user retention and drive sustainable revenue [4] - Health monitoring and fitness guidance are becoming core application scenarios, making seamless device connectivity and subscription-based services crucial for increasing user engagement and driving revenue growth [7] - Consumer preferences are shifting towards price, battery life, and health monitoring as the top factors influencing purchasing decisions, highlighting the need for manufacturers to balance innovative features with core selling points [5]

Core Viewpoint - The global wearable wristband device market is experiencing significant growth, with a 13% year-on-year increase in Q1 2025, reaching a shipment volume of 46.6 million units, driven by demand recovery and a low base from the previous year [1][6]. Group 1: Market Dynamics - The three main product categories—basic bands, basic watches, and smartwatches—are all showing growth, contributing to market expansion [1]. - Xiaomi has regained the top position in the wearable wristband market for the first time since Q2 2021, with a 44% increase in shipments to 8.7 million units, largely due to the popularity of the Redmi Band 5 [3][6]. - Apple ranks second with a 5% increase in Apple Watch shipments, reaching 7.6 million units, while Huawei remains third with a 36% increase to 7.1 million units [3][6]. - Samsung's shipments surged by 74% to 4.9 million units, supported by a dual-track strategy targeting both emerging and developed markets [3][6]. - Garmin holds the fifth position with a 10% increase in shipments to 1.8 million units, leveraging a differentiated product mix and the new Connect+ platform [3][6]. Group 2: Ecosystem and Service Focus - The wearable wristband market is shifting from a hardware-driven model to an ecosystem-driven approach, with companies focusing on platform and service development to enhance user retention and drive sustainable revenue [2][5]. - Xiaomi is deepening device integration and user engagement through its extensive product lineup and HyperOS, while Huawei is building a closed-loop health ecosystem via the Huawei Health App [2]. - Global brands like Oura and Whoop prioritize services over hardware, utilizing subscription models to enhance user value [2]. Group 3: Consumer Preferences and Innovation - Companies must balance innovation and core functionalities to stimulate consumer demand, with price, battery life, and health monitoring being the top three factors influencing purchasing decisions [3]. - As market education progresses and device penetration increases, software capabilities and ecosystem integration are expected to unlock higher added value, making differentiation more pronounced [3].