Core Insights - The winter tourism market in Shaanxi is expected to experience a surge in visitor numbers during the New Year and Spring Festival holidays, with Xi'an remaining a top destination and new areas like Yan'an and Yulin gaining popularity due to events like the first Winter Sports Games and the opening of the Xi'an-Yan'an high-speed railway [1][2] Group 1: Winter Tourism Initiatives - The Shaanxi Provincial Culture and Tourism Department is promoting winter tourism with a campaign centered around activities such as ice and snow experiences, hot spring wellness, and cultural events, offering over 1,100 activities across six themes [1][2] - Various cities in Shaanxi are developing unique winter tourism products, such as Yulin's desert ice and snow tourism season and themed events in Weinan and Ankang, showcasing local culture and cuisine [2] Group 2: High-Speed Railway Impact - The opening of the Xi'an-Yan'an high-speed railway is being leveraged to expand the tourism market, with Yan'an offering promotional packages that include free entry to local attractions for high-speed rail ticket holders [3] - Copper River is actively promoting the high-speed railway, setting up multimedia displays and inviting influencers to explore local attractions [3] Group 3: Consumer Incentives - Cities across Shaanxi are implementing various consumer incentives, including ticket discounts, subsidies, and promotional activities to stimulate winter tourism spending [4] - Specific initiatives include discounted tickets for local residents and promotional offers for visitors holding high-speed rail tickets, aimed at enhancing visitor engagement and boosting tourism consumption [3][4]