Workflow
红色研学专列
icon
Search documents
透视特色专列“狂奔”背后的文旅新潮
Xin Lang Cai Jing· 2026-01-12 09:46
在扩大内需、促进消费的国家战略下,铁路被赋予了输送游客、传播文化、带动消费、协同区域发展的 新使命。铁路正从传统的"承运人"角色,向"旅游产品设计师"和"资源整合平台"转型。它们主动与地方 政府、景区、酒店、文教机构联动,打包推出"车票+门票+住宿"的一体化产品,从"卖座位"变为"卖旅 程"。 开行特色专列,其带来的经济社会效益是立体而显著的。每开行一趟旅游专列,能直接拉动沿线餐饮、 住宿、文创等消费,并创造灵活就业岗位。它将客流精准引向传统交通难以深度触达的优质旅游资源 区,有效激活区域旅游市场。一张小小的车票,化身为开启深度体验的"地方消费通行证",真正盘活 了"票根经济"。 如今的特色专列,摆脱了火车作为交通工具的刻板印象,进化成集交通、住宿、餐饮、娱乐与文化体验 于一体的"移动的星级酒店"和"流动的文化空间",将消费群体运送至更广阔的空间,让"流动的中国"蕴 含的消费潜力在每一处风景、每一段铁轨上充分释放。(马晓龙) 2025年,特色火车专列已不再是零星的点缀,而是呈现出规模化、常态化、精品化开行的"狂奔"之势, 成为一道重塑旅行方式、激活消费市场的流动风景线。 特色专列的爆发式增长,绝非偶然,其背后 ...
暑运铁路客流高位运行 旅客发送量超6亿人次
Xin Hua Wang· 2025-08-12 09:19
Core Points - The railway passenger flow during the summer transportation period is high, with over 616 million passengers transported from July 1 to August 11, 2023, representing a year-on-year increase of 4.0% [1] - Daily average passenger transport reached 14.675 million, with 11,272 passenger trains operated daily, including 561 additional trains [1] - New railway lines and stations have significantly improved travel convenience, creating efficient transportation circles around key cities [2] Passenger Flow and Services - The new Chongqing East to Qianjiang section of the Yuxia High-speed Railway has seen an average of over 43,000 passengers daily since its opening [1] - Special trains for events, such as the "G9813" fan train, have been introduced, enhancing travel options for specific groups [2] - The railway has launched various themed trains, including family tours and educational trips, with a total of 266 tourist trains operated in the first month of the summer transport period [2] Cross-Border Travel - The cross-border travel via the Mohan Railway port has gained popularity, with 26,000 travelers recorded from July 1 to August 11, 2023, a 10.33% increase year-on-year [3] Service Enhancements - New services have been introduced to improve passenger experience, such as the "Huiyue Reading" library at Shanghai South Station, providing a selection of books for travelers [4][5] - Various safety and convenience measures have been implemented, including coordination with local public transport and safety checks on power facilities along high-speed rail lines [6]