Core Insights - The "Qilu No. 1" tourist train has become a popular travel option during the Spring Festival, enhancing holiday consumption along its route [1][5] - The train connects 11 cities and over 200 scenic spots, promoting tourism, dining, and accommodation industries [1] Transportation Industry - The "Qilu No. 1" train operates daily during the 9-day Spring Festival holiday, providing convenient travel for tourists [1] - Car rental services have seen increased demand, with a focus on family-friendly vehicles like MPVs and SUVs, maintaining a booking rate of over 80% for popular models [8][10] - Rental companies are enhancing services at major transport hubs, including self-service options and improved vehicle return processes [10] Logistics and Supply Chain - The national market for New Year goods has remained robust, with significant transportation activity observed during the Spring Festival [12] - There has been a notable increase in demand for various goods, with small commodity orders rising by 50.9% and fresh produce orders increasing by 31.8% [12] - Transportation departments are implementing supportive measures for truck drivers, including rest areas and essential services at logistics hubs [14]

（来源：中国旅游报） 转自：中国旅游报 "窗外雪原绵延，车窗成为取景框，在工作人员的组织下，车厢里的同龄人一起唱起了歌。行程中，既可以换上'东北大花袄'来一段秧歌表演，也可以坐 下来用剪纸剪出带有美好寓意的图案。我们还走进鄂伦春部落感受古老文化的魅力，在'中国最北'体验泼水成冰的乐趣，吃到了龙江冷水鱼、人参汽锅 鸡、杀猪菜，整个过程充实又温馨。"前段时间，60岁的王女士体验了黑龙江开行的冰雪环线旅游列车，这趟旅程让她念念不忘。 这个冬天，当寒风伴随着雪花为大地披上银装，和王女士一样选择"坐着火车游冰雪"的游客不在少数。一列列冰雪列车穿越林海雪原，形成一条条流动的 风景线，也成为串联地域资源、激活冬季旅游消费的重要纽带。 "冰雪列车是冰雪旅游与铁路旅游的'双向奔赴'。"北京交通大学教授殷平认为，冰雪为列车提供了主题、列车为冰雪提供了创新的载体。对于消费者来 说，冰雪列车可以满足"一站式服务"，已经超越了交通工具的属性，成为可沉浸式体验的旅游目的地，与其他旅游方式相比更便捷、更舒适，客人更容易 产生与他人、与当地的情感联结，形成更强烈的情感共鸣。 融合 让行程有趣且便捷 冰雪列车顺畅运营的背后，离不开铁路与地方的 ...

1月19日，黑龙江哈尔滨站，百余名来自新加坡、马来西亚等的外籍游客踏上K7041次"东北民 俗"主题列车，前往"神州北极"漠河体验冰雪魅力，这是"东北民俗"主题列车首次迎来大型国际旅游团 队。 这个冬季，冰雪游持续火热。为体现地域特色，哈尔滨至漠河的K7041次列车采用"东北大花"主题 装饰，模拟东北农家炕头样式布置，营造温馨喜庆的旅途氛围。车厢连接处展示了北方冰上运动常见的 爬犁、竹板（简易双板滑雪板）等实物，车窗上凝结的天然冰花与车内暖意交融，增强旅客置身冰雪世 界的沉浸感。 行程中，列车餐车变身为"移动文化展厅"，开展东北秧歌教学、剪窗花、包饺子及东北传统游 戏"嘎拉哈"等体验活动。来自漠河的非遗代表性传承人还现场展示了鄂伦春族小调、传统桦树皮烙画等 技艺，吸引众多外籍旅客踊跃参与。 图为列车工作人员与游客在餐车合影留念。 郭晓龙 徐率摄影报道 为提供更好出行体验，哈尔滨站为团体游客开辟进站绿色通道，齐齐哈尔客运段组织青年志愿者提 供全程中英双语引导服务。同时，列车上配备多语言旅行指南，详细介绍沿途风光与民俗知识，让旅客 留下难忘的冬日体验。（记者 郭晓龙） ...

Group 1 - The tourism market is heating up as the Spring Festival approaches, with "railway travel" becoming a popular choice among consumers [1] - The railway department has launched multiple special tourist trains to meet consumer demand [1] Group 2 - The first tourist train from the Qinghai-Tibet Plateau to the Guangdong-Hong Kong-Macao Greater Bay Area and Hainan, Y458, departed from Xining Station [5] - The 14-day journey will take tourists through major cities such as Changsha, Guangzhou, Shenzhen, Hong Kong, Macau, Zhuhai, and Haikou, allowing for seamless travel without transfers or luggage handling [5] - Over 70% of the tourists are from the "silver-haired" demographic, with an average age of 65, and the oldest passenger being 81 years old [5]

Group 1 - The core viewpoint is that the growth of themed train services is transforming travel experiences and stimulating consumer markets, with a significant increase in the number of tourist trains operating in 2025 [1][2] - In 2025, a total of 2,485 tourist trains were launched nationwide, representing a year-on-year increase of 33.6%, indicating a shift in travel consumption from superficial experiences to deeper engagement [2] - The railway sector is evolving from a traditional transportation role to a "tourism product designer" and "resource integration platform," collaborating with local governments and cultural institutions to offer integrated travel packages [2] Group 2 - The economic and social benefits of operating themed trains are substantial, as each train can directly boost local consumption in dining, accommodation, and cultural sectors, while also creating flexible employment opportunities [2] - The concept of themed trains has evolved into a "mobile star-rated hotel" and "flowing cultural space," enhancing the travel experience by combining transportation, accommodation, dining, entertainment, and cultural activities [3] - The introduction of themed trains serves as a "local consumption pass," effectively activating the "ticket root economy" and directing tourist traffic to high-quality travel resources that traditional transport methods may not reach [2]

Core Viewpoint - The introduction of the 15-day tourism ticket has significantly boosted the Northeast winter tourism market, with over 16,000 tickets sold by December 31, 2025, making it a new popular product in the region [1][3]. Group 1: Product Overview - The 15-day tourism ticket, launched by China Railway Shenyang Group and Harbin Group, covers 14 key stations, linking popular destinations such as Yabuli Ski Resort and Harbin, creating a seamless travel network for tourists [3]. - The ticket offers a full refund if unused within 30 days, is valid for 15 days after the first use, and allows itinerary changes without penalty, addressing common pain points for winter travelers [3]. Group 2: Market Impact - The ticket's popularity is transforming Northeast winter tourism from a "single point" approach to a "full-region" model, connecting various cultural and scenic resources across the three provinces [5]. - Increased ticket sales are driving growth in related sectors such as hotels, dining, and attraction admissions, creating a consumption loop that integrates transportation and tourism [5]. - The company plans to monitor passenger flow and optimize train capacity while exploring more combined service products to enhance the travel experience for tourists [5].

Core Insights - The article highlights the launch of the first ice and snow circular tourism train in Heilongjiang, which began its journey on December 28, 2023, with 240 tourists from Jiangsu, Zhejiang, and Shanghai [1] Group 1: Train Service Details - The Y999/998 "Leisure Longjiang·Silver Travel" train will operate for a six-day tour, covering destinations such as Harbin, Yabuli, Alihe, and Mohe, and will continue service until February 2026 [1] - The train features senior-friendly modifications, including a reading room and a game room, as well as emergency call devices and first aid equipment in compartments and restrooms [1] Group 2: Catering and Services - The dining car offers Northeast Chinese specialties and healthy meal options, providing integrated services for rest, leisure, and dining [1]

Core Points - The "Yichun No.1 - Supreme Asia Snow" tourist train has launched its trial operation on December 6, 2023, in collaboration with Harbin Railway Bureau Group, Heilongjiang Longlv Tourism Group, and Yichun Tourism Development Group [1][2] - The train aims to provide high-quality services for winter tourism, integrating "snow experience + folk culture inheritance + high-end service" to meet the diverse needs of travelers [1] - The train will officially commence operations on December 28, 2023 [3] Summary by Sections Product Offering - The "Yichun No.1 - Supreme Asia Snow" train offers a 1-2 day travel package covering Yabuli and China Snow Town, allowing tourists to enjoy skiing and experience Northeast folk customs such as horse-drawn sledding and snowmobiling [1] - The train features five themed carriages representing different continents, each offering unique cultural experiences and interactive performances [1] Service Enhancements - Dedicated waiting areas and entry/exit passages have been established at Harbin Station and Yabuli Station to ensure smooth travel for tourists [2] - The train will arrive at Yabuli South Station, which is only 500 meters from the ski resort, effectively saving travel time for visitors [2] Additional Features - The train includes a panoramic observation carriage for scenic views and a dedicated steward to provide guided services [1] - Photo props will be available for tourists to capture memories during their journey [1]

Core Viewpoint - The introduction of cross-province travel tickets by railway departments aims to enhance winter tourism and promote the integration of cultural tourism and transportation, effectively boosting the ice and snow economy [1][3]. Group 1: Cross-Province Travel Tickets - The railway departments in Northeast China have launched cross-province travel tickets that cover 14 stations, allowing travelers to explore popular ice and snow destinations in Heilongjiang, Jilin, and Liaoning provinces [3]. - The travel tickets are designed for "flexible counting, efficient convenience, and cost-effectiveness," enabling travelers to purchase tickets once and use them for multiple segments over a validity period of 15 days [1][3]. Group 2: Promotion of Tourism Consumption - New versions of travel tickets have been introduced in various regions, including Hainan, Hunan, Shandong, and the Yangtze River Delta, allowing for flexible combinations of multiple segments, making them more economical than purchasing individual tickets [6]. - Specific travel ticket products such as "Hainan Island Tour" and "Charming Xiangxi Free Travel" cover numerous stations, enhancing accessibility for tourists [8]. Group 3: Scenic Area Initiatives - The launch of travel tickets is linked with initiatives like the free admission policy at the Lingyin Feilai Peak Scenic Area, which aims to reduce the cost of in-depth travel experiences for visitors [11]. - The integration of travel tickets with scenic area promotions is expected to activate diverse consumption in dining, accommodation, and attractions along the travel routes [13]. Group 4: Market Response - Since the introduction of the "Charming Xiangxi Free Travel" ticket in October last year, over 6,000 tickets have been sold by the end of October this year, indicating a positive market response [13].

Group 1 - The first "Silver Travel Special Train" in Guangxi was launched on December 3, 2023, departing from Nanning with 240 tourists for a 3-day, 2-night trip to Nandan [2] - The train is designed with senior citizens in mind, featuring amenities such as KTV, chess rooms, VR seating, and a VR cinema, ensuring a comfortable travel experience [2] - The train service includes a "one-ticket-all-inclusive" option covering transportation, accommodation, meals, and entrance fees, along with a flexible stop mode connecting five major scenic routes [2] Group 2 - Five special train routes have been introduced, including trips to Nandan, Baise, and Guilin, focusing on cultural and scenic experiences [3] - Guangxi is actively promoting the integration of "culture and tourism + railways," aiming to create a series of slow, safe, and comfortable travel products for seniors [3] - Future plans include optimizing travel products and services across all elements of travel, with the addition of 10 new special train routes to establish a "Guangxi Silver Travel Circle" [3]