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透视特色专列“狂奔”背后的文旅新潮
Xin Lang Cai Jing· 2026-01-12 09:46
在扩大内需、促进消费的国家战略下,铁路被赋予了输送游客、传播文化、带动消费、协同区域发展的 新使命。铁路正从传统的"承运人"角色,向"旅游产品设计师"和"资源整合平台"转型。它们主动与地方 政府、景区、酒店、文教机构联动,打包推出"车票+门票+住宿"的一体化产品,从"卖座位"变为"卖旅 程"。 开行特色专列,其带来的经济社会效益是立体而显著的。每开行一趟旅游专列,能直接拉动沿线餐饮、 住宿、文创等消费,并创造灵活就业岗位。它将客流精准引向传统交通难以深度触达的优质旅游资源 区,有效激活区域旅游市场。一张小小的车票,化身为开启深度体验的"地方消费通行证",真正盘活 了"票根经济"。 如今的特色专列,摆脱了火车作为交通工具的刻板印象,进化成集交通、住宿、餐饮、娱乐与文化体验 于一体的"移动的星级酒店"和"流动的文化空间",将消费群体运送至更广阔的空间,让"流动的中国"蕴 含的消费潜力在每一处风景、每一段铁轨上充分释放。(马晓龙) 2025年,特色火车专列已不再是零星的点缀,而是呈现出规模化、常态化、精品化开行的"狂奔"之势, 成为一道重塑旅行方式、激活消费市场的流动风景线。 特色专列的爆发式增长,绝非偶然,其背后 ...
"15日旅游计次票"热销1.6万张 东北冰雪游再添流量密码
Xin Lang Cai Jing· 2026-01-04 12:49
这一东北地区铁路首创的旅游计次票产品,不仅重构了旅客跨省冰雪游的出行模式,更以"高铁串珠"之 势推动辽吉黑三省文旅资源深度联动,为冬季旅游经济注入强劲动力。 作为中国铁路沈阳局集团有限公司与哈尔滨局集团有限公司联合推出的创新产品,该15日旅游计次票覆 盖丹东、大连、沈阳、长春、哈尔滨、长白山等14个核心车站,精准串联起亚布力滑雪旅游度假区、横 道河子俄罗斯风情小镇、牡丹江雪乡等热门景点,构建起"一次购票、15天畅行、三省联动"的旅游交通 网络。其"30天内未启用全额退款、首次乘车后15天有效、临时改行程免退票费"的惠民设计,搭配最高 120元的购票优惠,彻底解决了旅客冬季跨省游"行程不确定、单次购票贵、换乘繁琐"的痛点。 自11月29日"关东情·冰雪暖世界"15日旅游计次票正式上线以来,凭借"灵活出行+高性价比"的双重优势 持续引爆市场。截至2025年12月31日,该票累计发售量突破1.6万张,哈尔滨、延吉、长白山等热门冰 雪目的地购票量领跑,成为东北冬季文旅市场的"新晋爆款"。 从购票数据来看,哈尔滨、延吉、长白山三大冰雪旅游枢纽的购票量占比较高,成为计次票热销的核心 区域。"原本担心长白山到哈尔滨的行程临 ...
黑龙江开行今冬首趟冰雪环线旅游列车
Ren Min Ri Bao· 2025-12-29 05:56
人民日报哈尔滨12月28日电 12月28日7时25分,在黑龙江哈尔滨开往亚布力的Y999/998次"悠享龙江·银 旅号"旅游列车上,伴着演艺人员热情高亢的歌声,来自江苏、浙江、上海等地的240名游客开启了为期 6天的冰雪环线跨年之旅。这是黑龙江开行的首趟冰雪环线旅游列车,将经过哈尔滨、亚布力、阿里 河、漠河等地,旅游列车将持续开行至2026年2月。 聚焦游客需求,铁路部门投用适老化改造车体,设有书吧、棋牌室等功能车厢,包厢及卫生间配备紧急 呼叫装置和急救设备。餐车提供东北特色美食和健康套餐,实现休憩、休闲、餐饮一体化服务。(记者 刘梦丹) ...
“伊春号-至尊亚雪”旅游专列首次“试跑”
Zhong Guo Xin Wen Wang· 2025-12-07 01:30
Core Points - The "Yichun No.1 - Supreme Asia Snow" tourist train has launched its trial operation on December 6, 2023, in collaboration with Harbin Railway Bureau Group, Heilongjiang Longlv Tourism Group, and Yichun Tourism Development Group [1][2] - The train aims to provide high-quality services for winter tourism, integrating "snow experience + folk culture inheritance + high-end service" to meet the diverse needs of travelers [1] - The train will officially commence operations on December 28, 2023 [3] Summary by Sections Product Offering - The "Yichun No.1 - Supreme Asia Snow" train offers a 1-2 day travel package covering Yabuli and China Snow Town, allowing tourists to enjoy skiing and experience Northeast folk customs such as horse-drawn sledding and snowmobiling [1] - The train features five themed carriages representing different continents, each offering unique cultural experiences and interactive performances [1] Service Enhancements - Dedicated waiting areas and entry/exit passages have been established at Harbin Station and Yabuli Station to ensure smooth travel for tourists [2] - The train will arrive at Yabuli South Station, which is only 500 meters from the ski resort, effectively saving travel time for visitors [2] Additional Features - The train includes a panoramic observation carriage for scenic views and a dedicated steward to provide guided services [1] - Photo props will be available for tourists to capture memories during their journey [1]
旅游计次票密集 “上新”!一票串联交通文旅 激活冬季消费新引擎
Yang Shi Wang· 2025-12-05 07:47
央视网消息:随着冬季气温逐渐降低,北方各地冰雪旅游快速升温,南方地区差异化旅游出行需求旺盛,为丰富游客冬季出行 选择,多地铁路部门联合推出跨省旅游计次票,计次票可"一次购买、分段乘坐、15天有效",实现"灵活计次、高效便捷、省心划 算"的跨省出游,旅游计次票串联文旅与交通,有效助推冰雪经济和文旅融合发展。 赏冰玩雪 漠河开行冰雪旅游专列 日前,地处中国最北的黑龙江漠河迎来今冬首趟冰雪旅游专列,专列以"慢旅行、深体验"为理念,带领游客开启找北、赏冰玩 雪之旅。 随着冰雪旅游季的到来,东三省铁路部门联合推出跨省旅游计次票,产品覆盖丹东、沈阳、长白山、哈尔滨西、亚布力西 等14个车站,串联起哈尔滨、牡丹江、长春等城市,实现"快进慢游"。采用"一次购买、分段乘坐、15天有效"的组合销售模式,让 旅客可畅游黑龙江、吉林、辽宁三省冰雪热门目的地。 灵活组合 票价优惠激发出行热情 "海南环岛漫游"旅游计次票覆盖海口、美兰、文昌、琼海等环岛高铁沿线26个站点;"魅力湘西随心游"旅游计次票在"长沙—凤 凰古城—张家界"旅游计次票产品基础上新增韶山南、怀化南、芙蓉镇等站点;"齐鲁游"则涵盖山东省内14个地市的19个主要车站。 景 ...
广西旅游年银发旅游列车开行
Guang Xi Ri Bao· 2025-12-05 02:55
活动共推出5条旅游专列线路,包括"瑶乡秘境·丹韵悠长"南宁—南丹3日2晚专列游,"峥嵘岁月·初心之旅"南宁—百色3日专列游,"壮美广西·桂在享 受"桂林—柳州—百色7天6晚专列游,"寿乡巴马·康养靖西"湛江—南宁—巴马—靖西5天4晚专列游,以及"秀甲天下·壮美广西"桂林—百色(靖西)—北海— 柳州6日环线专列游。 自治区文化和旅游厅有关负责人表示,今年以来,广西积极推动"文旅+铁路"融合创新,打造系列"慢游、安全、舒适"的专属旅游产品。未来将围 绕"食、宿、行、游、购、娱"全要素不断优化产品和服务,联合铁路部门新增10条旅游专列线路开行线路,构建"广西银发旅游圈",让"慢游广西"成为银发 群体的幸福选择。(梁盘生) 12月3日上午,伴随悠扬的歌舞声,广西旅游年银发旅游专列活动首趟"桂行天下"旅游专列驶离南宁站,240名游客开启了3天2晚的南丹"瑶乡秘境·丹韵 悠长"暖冬度假之旅。 "这趟专列太懂老年人了!"来自浙江杭州的70岁游客杨国兰连续18年到广西越冬,得知旅游专列开行消息后,她第一时间报了名,"不用拎大包小包赶 车转车,舒舒服服就能直达景区,安排特别贴心。" 记者在车上看到,车内适老化功能一应俱全,同时 ...
新线、新车、新优惠 这份旅游列车打卡攻略请收好!
Yang Shi Wang· 2025-10-30 17:06
Core Viewpoint - The integration of railway services with cultural tourism is being emphasized to stimulate travel during the traditional off-peak season, with new themed trains and routes being introduced across various regions [1][5]. Group 1: Themed Trains and Routes - The first immersive cultural tourism train, "津旅时光号," has officially commenced operations, featuring performances, 5D movies, and traditional handicraft experiences [2][4]. - "津旅时光号" operates between Tianjin North Station and Jizhou North Station, taking approximately 1 hour and 50 minutes for a one-way trip, with services available on weekends [4]. - Other themed trains, such as "星光·燕赵号" and "海鸥专线," are set to launch, connecting major historical cities and coastal areas, enhancing short-distance tourism in the Beijing-Tianjin-Hebei region [5][7]. Group 2: Enhancing Travel Experience - The "丝路梦享号" train will operate from Xining to Xinjiang, offering travelers an exceptional journey experience, while the "新东方快车" and "天山号" provide extended travel options across popular destinations in Xinjiang [7]. - Southern regions are also introducing new travel packages, such as three-day tours from Shanghai to Yangzhou and two-day trips to hot springs, catering to the autumn and winter tourism market [7][8]. Group 3: Economic Impact and Promotions - The introduction of new ticket discounts and promotional offers, such as free local delicacies for train passengers, aims to stimulate the "票根经济" (ticket-root economy) and enhance the overall travel experience [8][10]. - The railway and tourism integration is responding to the growing demand for travel among the elderly population, which has reached 320 million in China, particularly targeting those aged 60 to 70 who have flexible travel needs [10].
3000+车站、4200+列高铁在线“种草”!去电影取景地打卡→
Sou Hu Cai Jing· 2025-10-07 12:12
Group 1 - The film industry is transitioning from traditional box office revenue to a diversified consumption ecosystem, becoming a new engine for economic growth [1] - During the holiday, many travelers on high-speed trains noticed new video content that sparked interest in films and their shooting locations [3] - The "Follow the Movie to Travel" video series was showcased at major train stations, promoting travel to film locations and local cultures, such as the famous hot pot culture in Chongqing [5][7] Group 2 - Over the National Day holiday, more than 3,000 railway passenger stations and over 4,200 train sets featured themed promotional videos linking movies and travel, encouraging a new travel experience combining railways and films [7] - Interactive events themed around "Follow the Movie to Travel" were organized on trains, enhancing passenger engagement and promoting tourism [8]
银发专列托起欢乐“夕阳红”
Xin Hua Wang· 2025-09-13 23:48
Core Insights - The article discusses the launch of senior-friendly tourist trains by Harbin Railway Bureau Group Co., aimed at enhancing travel experiences for elderly passengers and promoting the silver economy [1][2][3]. Train Modifications - The new trains feature significant upgrades, including spacious accommodations, non-slip flooring, and improved lighting, catering specifically to the needs of elderly travelers [2][3]. - A total of 41 modifications have been made to ensure safety, comfort, and convenience, such as the installation of emergency call buttons and medical facilities [3]. Senior-Friendly Services - The service team is specially trained to provide a warm and engaging atmosphere, offering activities like dancing, games, and health lectures to enhance the travel experience [4]. - Meals are tailored to meet health requirements, focusing on low-salt and low-fat options, ensuring a nutritious dining experience for elderly passengers [5]. Flexible Travel Options - The company offers multiple travel plans based on customer preferences, allowing for a personalized travel experience [6]. - The operation of these trains not only boosts tourism consumption but also supports rural revitalization efforts, contributing to local economic growth [6].
外国游客坐着火车游中国 特色专列解锁深度漫游新体验
Yang Shi Wang· 2025-08-08 06:45
Core Insights - The cross-border railway has significantly boosted "China tours," with many foreign tourists opting to explore inland provinces like Sichuan and Guizhou, making them popular destinations [1] - The launch of specialized tourist trains has provided foreign visitors with a new way to experience deep travel in China [1] Group 1: Tourist Train Developments - Chengdu Anjing Station is the first dedicated tourist train base station in China, with the "Chengdu" tourist train to Xinjiang being particularly popular, selling out all tickets before October, with 70% of passengers being foreign tourists [3] - The train offers various room types to cater to different travel needs and includes amenities such as a restaurant, kitchen, and entertainment areas, showcasing traditional Chinese cultural elements [3] Group 2: Travel Itineraries and Tourist Flow - The 16-day itinerary connects popular attractions like Sayram Lake, Nalati Grassland, and Tianshan Tianchi, allowing tourists to enjoy scenic views and local cuisine [5] - The daily visitor capacity at Jiuzhaigou has reached 41,000, with foreign visitors numbering between 5,000 to 6,000 on peak days [7]