（央视财经《天下财经》）这个假期，多部热映影片的取景地，成为旅游打卡点，电影产业正从传统票 房经济转为多元消费生态，成为推动经济增长的新引擎。 转载请注明央视财经 编辑：王昕宇 假期期间，乘坐高铁的不少旅客发现，列车播放的视频内容焕然一新，点燃了大家观影兴趣，更将影片 中的取景地"种"进了游客心中。 在从南昌西开往北京西的G894次列车上，工作人员精心策划了一场"跟着电影去旅游"主题互动。 在南昌西客站候车厅，多块大屏正轮播"跟着电影去旅行"系列视频，准备前往重庆的吴女士表示，《刺 杀小说家2》的取景地和当地火锅文化共同促成了这趟旅程。 旅客：特别想去电影的取景地看一下，重庆火锅非常出名，我一直没有机会去，就很想去感受下当地的 文化。 据了解，为持续推动"电影+"业态创新，国庆期间，在全国3000多个铁路客运车站、4200多组动车组列 车的车厢电视上，集中播放"跟着电影去旅游"等影旅主题推介视频，不仅展示热门电影取景地，还联动 多条铁路旅游专线提供出行指引，邀请旅客体验 "铁路+电影"的出行新方式。 ...

"这趟车是新改造的，我们对车体进行了多维度升级。"哈尔滨局集团公司哈尔滨客运段列车长邢志 晶告诉记者。 继8月首趟适老化舒适型银发旅游专列成功开行后，中国铁路哈尔滨局集团有限公司（以下简称"哈 尔滨局集团公司"）再推新举措——金秋9月，开行前往伊春、港澳等方向的银发专列，带领老年游客领 略闽粤风情，徜徉森林氧吧。 今年以来，为贯彻落实商务部等9部门《关于增开银发旅游列车 促进服务消费发展的行动计划》部 署，哈尔滨局集团公司已先后开行前往川渝、港澳、阿尔山、新疆等方向的银发旅游列车。凭借适老化 车体改造、如家般贴心服务、依季节灵活开行等特点，哈尔滨局集团公司在满足银发群体需求、发掘银 发经济新增长点、助推边疆经济繁荣等方面交出了满意答卷。 新车体改造 "冰箱彩电大沙发，唱歌看书能喝茶。扶手照明全升级，厕所台阶做防滑。"8月22日，在从哈尔滨 开往阿尔山的Y891次适老化银发旅游专列上，64岁的梁瑞海为这列新改造的列车作了一首打油诗。 "这哪是火车，分明就是家啊！"梁瑞海的老伴坐在1.8米宽的大床上笑着说。她和老伴订的是大床 房，无需爬上爬下，房间内卫生间、淋浴设施一应俱全，墙上的电视正播放着她爱看的电视剧。夜幕 ...

Core Insights - The cross-border railway has significantly boosted "China tours," with many foreign tourists opting to explore inland provinces like Sichuan and Guizhou, making them popular destinations [1] - The launch of specialized tourist trains has provided foreign visitors with a new way to experience deep travel in China [1] Group 1: Tourist Train Developments - Chengdu Anjing Station is the first dedicated tourist train base station in China, with the "Chengdu" tourist train to Xinjiang being particularly popular, selling out all tickets before October, with 70% of passengers being foreign tourists [3] - The train offers various room types to cater to different travel needs and includes amenities such as a restaurant, kitchen, and entertainment areas, showcasing traditional Chinese cultural elements [3] Group 2: Travel Itineraries and Tourist Flow - The 16-day itinerary connects popular attractions like Sayram Lake, Nalati Grassland, and Tianshan Tianchi, allowing tourists to enjoy scenic views and local cuisine [5] - The daily visitor capacity at Jiuzhaigou has reached 41,000, with foreign visitors numbering between 5,000 to 6,000 on peak days [7]

Core Viewpoint - The article highlights the growing popularity of senior tourism trains in China, emphasizing their tailored services and experiences for elderly travelers, which cater to their specific needs and preferences [10][11][20]. Group 1: Market Demand and Growth - The Ministry of Commerce, the Ministry of Culture and Tourism, and the China National Railway Group have initiated an action plan to expand senior tourism trains, aiming to establish a comprehensive product system by 2027, with over 2000 trains expected to operate this year [6][10]. - The number of tourism trains organized in 2024 is projected to reach 1860, marking a nearly 50% increase compared to 2019, with over 1 million passengers, 80% of whom are seniors [10][23]. Group 2: Tailored Services and Experiences - Senior tourism trains offer a variety of scenic spots, a slower pace, and in-depth travel experiences, which are more cost-effective compared to self-guided tours [11][20]. - The trains are designed to meet the needs of elderly travelers, including features like wider ladders for easier access to beds, multiple charging ports, and enhanced safety measures [14][19]. Group 3: Collaboration with Local Tourism - Local tourism departments are collaborating with railway companies to enhance the travel experience, including offering discounts and special services during off-peak seasons to attract more travelers [12][21]. - The integration of local cultural experiences, such as traditional performances and hands-on activities, enriches the travel experience for seniors [21][22]. Group 4: Health and Safety Measures - Many senior tourism trains are equipped with onboard medical staff to provide health services and emergency care, ensuring the safety and well-being of elderly passengers [19]. - The article emphasizes the importance of establishing a standardized emergency response mechanism to improve the efficiency of medical assistance during travel [19]. Group 5: Economic Impact and Opportunities - The rise of senior tourism trains is creating new economic opportunities for local regions, with initiatives like free admission for seniors at certain attractions and incentives for travel agencies to promote these tours [22][23]. - The article notes that the unique offerings of these trains are attracting attention on social media, further boosting local tourism and economic development [22][23].

Core Viewpoint - The article highlights the successful implementation of the "Silver Hair Tourism Train" initiative by China Railway Lanzhou Group, which caters specifically to the needs of elderly travelers, providing a comfortable and enriching travel experience through scenic routes in the western region of China [1][2][3]. Group 1: Service and Experience - The "Silver Hair Tourism Train" offers a tailored travel experience for elderly passengers, including dedicated waiting areas, green channels for boarding, and special identification for travelers to streamline the process [2][3]. - The train features a "day travel, night travel" model, allowing passengers to enjoy sightseeing during the day and rest comfortably in soft sleeper compartments at night [3][4]. - Activities on board include karaoke, games, and cultural experiences, enhancing the social atmosphere among elderly travelers [4][5]. Group 2: Itinerary and Destinations - The "环西部火车游·崆峒号" train has been operational for four years, focusing on destinations rich in traditional health culture, such as Kongtong Mountain and local historical sites [2][3]. - The itinerary is flexible and responsive to the preferences of elderly travelers, including visits to revolutionary historical sites based on passenger requests [3][6]. Group 3: Safety and Comfort - The train is equipped with safety measures tailored for elderly passengers, including increased frequency of safety education and the presence of healthcare professionals for medical assistance [6][7]. - The train's design incorporates elder-friendly features, such as non-slip carpets and spacious seating arrangements, ensuring a comfortable journey [5][6]. Group 4: Cost and Value - The cost for each elderly traveler on the tour does not exceed 1,000 yuan, with no mandatory shopping stops, ensuring a transparent pricing model [7]. - The initiative has successfully integrated various services, including transportation, accommodation, and cultural experiences, creating a high-value tourism product for elderly travelers [7][8]. Group 5: Operational Success - As of now, the Lanzhou Railway Bureau has operated 46 trips of the "环西部火车游·崆峒号," serving over 86,000 tourists, demonstrating the popularity and effectiveness of the program [7][8].

Core Insights - The "Silver Travel Train" has gained popularity among the elderly, offering a unique travel experience that combines slow travel and deep engagement with destinations [1][2][3] - In 2024, the railway department plans to operate 1,860 Silver Travel Trains, marking a historical high, with over 1 million passengers expected [2][3] - The development of Silver Travel Trains is supported by government policies aimed at enhancing service consumption and creating a comprehensive product system by 2027 [2][7] Group 1: Market Growth and Demand - The number of Silver Travel Trains is set to increase significantly, with a target of over 2,500 trains by 2027, reflecting the growing demand from the elderly population [7][8] - The railway network in China facilitates access to a wide range of tourist attractions, enhancing the travel experience for elderly passengers [5][6] - The market for Silver Travel Trains is still in its early stages, indicating substantial growth potential as the elderly population continues to increase [7][8] Group 2: Customer Experience and Service Design - The design of Silver Travel Trains focuses on comfort and accessibility, with features such as wider sleeping berths, emergency call buttons in restrooms, and dedicated medical services [6][8] - Activities on board, such as games and cultural events, cater to the interests of elderly travelers, promoting social interaction and enjoyment [6][8] - The emphasis on listening to and respecting the needs of elderly travelers is crucial for the success of Silver Travel Trains, as they prefer relaxed itineraries [4][8] Group 3: Future Development and Strategy - The industry aims to create a diverse range of high-quality, comfortable, and inclusive travel products tailored to the elderly demographic [7][8] - Collaboration among various sectors, including tourism, health, and finance, is essential for developing premium Silver Travel Train routes [7][8] - The future of Silver Travel Trains lies in providing not just transportation but also a fulfilling experience that respects and values elderly travelers [8]

Group 1 - The core viewpoint is that the tourism train service to Tibet is experiencing significant growth, with a record number of trains and tourists served in recent years [1][2] - As of early June, the China Railway Qinghai-Tibet Group has operated 20 tourism trains to Tibet, serving over 8,000 tourists, marking a five-year high in both train numbers and tourist volume [1] - Since 2020, the company has launched over 170 tourism trains, safely transporting more than 50,700 tourists, with 61 trains specifically to Tibet [1] Group 2 - The company has leveraged policies like "Winter Travel to Tibet" to expand ticketing options and attract more visitors, enhancing the tourism experience [1][2] - The introduction of the "Beautiful Qinghai, Happy Tibet" brand train has led to 14 trains being operated since March, drawing numerous domestic and international tourists [1] - The company has improved tourist experiences by collaborating with cultural and tourism departments, offering customized train services that include amenities like oxygen supply, professional guides, and local snacks [2] Group 3 - The demographic of tourists is shifting, with senior travelers making up over 70% of the customer base, indicating a targeted market for future services [2] - The company plans to operate an additional 20 tourism trains to Tibet this year to meet increasing market demand [2] - The collaboration between Qinghai and Tibet aims to create a new tourism model that emphasizes both fast travel and leisurely exploration [2]

Core Viewpoint - The launch of the "Qilu No. 1" tourist train is revitalizing cultural and tourism resources along its route, catering specifically to the elderly demographic and enhancing their travel experience [1][20]. Group 1: Train Features and Services - The "Qilu No. 1" train features upgraded environments and new functionalities, including a bar, tea room, and game room, designed for the comfort of elderly passengers [8]. - The train offers specialized meals tailored to the dietary needs of older adults, focusing on light, soft, and easily digestible options [10]. - A series of cultural performances by local elderly art groups on the train enhances the travel experience, creating a joyful atmosphere [4]. Group 2: Economic Impact and Consumer Behavior - The introduction of the tourist train has led to increased foot traffic in tourist areas, with a notable rise in elderly visitors to scenic spots [12]. - Local businesses, such as hotels and restaurants, are capitalizing on the train's presence by offering discounts and special packages for elderly travelers [12][16]. - The train acts as a mobile link, connecting various attractions and stimulating local economies through increased consumption in accommodation, dining, and cultural activities [18]. Group 3: Future Developments and Trends - By 2025, the plan is to operate over 2,000 silver-haired tourist trains nationwide, indicating a significant growth trajectory in this sector [19][20]. - The number of tourist trains in China is growing at an annual rate of over 20%, with 2024 seeing 1,860 trains and over 1 million passengers, predominantly elderly [26]. - The silver-haired tourism market is projected to exceed 1 trillion yuan by the end of 2025, driven by a growing demographic of healthy, younger seniors [26].