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乳酸菌饮品的健康属性被质疑,均瑶健康净利润大跌近80%
Zhong Jin Zai Xian· 2025-10-15 02:03
随着消费者对低糖、无添加、功能性产品偏好的增强,高糖的乳酸菌饮品开始被抛弃,味动力也不例 外。 再加上这一赛道的竞争愈发激烈,这个以满足需求缺口取胜的饮品企业,逐渐暴露出自身竞争力薄弱的 问题。 今年8月,均瑶健康发布2025年半年报。报告显示,今年上半年,均瑶健康实现营业收入7.66亿元,同 比增长1.38%;实现归母净利润746.61万元,同比下降78.52%。 在饮品赛道, 均瑶健康 绝对是最会抓风口和最具前瞻性的企业之一。 20世纪,均瑶健康在"一杯牛奶强壮一个民族"的号召下应声成立,一度靠政策红利和张学友口中的"因 为有爱,健康常在"的广告语,进入到了千家万户。 进入21世纪,目光毒辣的均瑶健康又开启大胆转型模式。 当其他饮品企业还在将精力集中在如何改善口味之际,均瑶健康已经于2004年砍掉纯牛奶业务,杀入带 有健康标签的乳酸菌细分市场。 2011年成功研发出常温乳酸菌后,这家饮品企业推出了自己的大爆品"味动力"。 从2014年到2021年,均瑶健康旗下的味动力产品累计销售50亿瓶,直接把自己卖成了上市公司,成 为"常温乳酸菌第一股"。彼时,其他饮品企业才刚开始关注消费者的健康需求。 但这也为均瑶健 ...
均瑶健康传统业务持续承压,总经理俞巍去年7月上任、曾任相宜本草CEO
Sou Hu Cai Jing· 2025-07-21 08:04
Group 1 - The company, Junyao Health, expects a significant decrease in net profit for the first half of 2025, projecting a range of 5.97 million to 8.96 million yuan, down from 34.76 million yuan in the same period last year, representing a decline of 74.23% to 82.82% [1] - The net profit attributable to shareholders, excluding non-recurring gains and losses, is expected to be between 1.36 million and 2.03 million yuan, a decrease from 29.88 million yuan year-on-year, reflecting a drop of 93.19% to 95.46% [1] - The decline in performance is attributed to three main factors: a challenging consumption environment affecting traditional yogurt business, increased sales and marketing expenses due to business restructuring, and higher R&D investments [1] Group 2 - In 2024, Junyao Health reported total revenue of 1.458 billion yuan, a year-on-year decrease of 10.77%, and a net loss attributable to shareholders of 29.12 million yuan, marking a shift from profit to loss [3] - The net cash flow from operating activities was 32.65 million yuan, down 61.95% compared to the previous year [3] - The company specializes in the research, production, and sales of probiotic health foods and room-temperature yogurt drinks, with key products including classic yogurt, active probiotic drinks, and functional yogurt beverages [4]