Core Insights - SAIC-GM celebrated its 28th anniversary in Shanghai, showcasing its transformation and strength under the theme "潮向新生" [1][9] - The event featured immersive brand experiences and highlighted the company's commitment to electric and intelligent vehicle development [6][9] Group 1: Event Highlights - The anniversary event included interactive exhibition areas, such as the "I Love Shanghai" LEGO wall, emphasizing the brand's relationship with the city [3] - Buick's exhibition featured three interactive scenes, including a family-oriented "萌宠乐园" and an artistic "油画世界" [3] - Cadillac showcased its youthful appeal through four themed areas, including a "夏日泳池派对" and a performance experience with the CT5 [4] Group 2: Product Innovations - Buick's new models, including the GL8陆尊 and陆尚PHEV, demonstrated advanced technology and strong market performance, with a 40% sales contribution from these models [8] - The company introduced the Buick至境轿车 and GEN-Z探索概念车, focusing on user customization and innovative design [6] - Cadillac's electric flagship IQ锐歌 and other models like XT4 and CT5 showcased significant technological advancements and strong sales performance [6][8] Group 3: Market Performance - In June, SAIC-GM achieved a total sales volume of 48,675 vehicles, marking a 7.6% year-on-year increase, with 7,832 units of new energy vehicles sold, up 13.2% [8] - The company aims to enhance brand value and market competitiveness through a focus on electric, intelligent, and high-value products [8] - Future plans include launching over 10 new energy products between 2025 and 2027, reinforcing the commitment to full electrification [8]