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桂林香芋变“金芋”,撑起亿元大产业
Nan Fang Nong Cun Bao· 2025-12-25 07:33
Core Viewpoint - The development of Guilin taro has transformed it into a billion-dollar industry, driven by its cultural significance and the government's support for rural revitalization [10][12][14]. Industry Overview - Guilin is a renowned production area for taro, particularly the Lijiang taro, which is highly favored by consumers [10][11]. - The peak season for Guilin taro is December, coinciding with the demand for winter delicacies [10][11]. - The "14th Five-Year Plan" emphasizes the cultivation of characteristic rural industries to enhance farmers' income [12][14]. Economic Impact - The Guilin taro industry has expanded significantly, with core production areas covering over 180,000 acres, yielding more than 300,000 tons annually and generating over 3.5 billion yuan in value [46]. - Taro has evolved from a staple crop to a valuable asset for farmers, symbolizing hope for wealth and prosperity [47][48]. Brand Development - The Lijiang taro has become a leading brand, recognized as the first agricultural product in Guangxi to obtain origin certification [53]. - The brand has received multiple accolades, including being designated as a special product for the Beijing Olympics and achieving a brand value of 2.626 billion yuan by 2024 [56][58]. - Other emerging brands like Anhe and Qinglong taro are gaining recognition, contributing to the overall growth of Guilin's agricultural products [69][81]. Processing and Value Addition - The industry is shifting from fresh sales to deep processing, enhancing the value of Guilin taro products [88][89]. - The development of frozen products and processed goods like taro paste and taro balls is expanding market opportunities [95][97]. - Companies are also exploring health and wellness markets by developing medicinal and dietary products based on taro's nutritional benefits [108][111]. Future Prospects - The Guilin taro industry is positioned for further growth, supported by government policies, technological advancements, and market expansion [117][118]. - The upcoming promotional event in Beijing aims to strengthen market connections and enhance the visibility of Guilin taro [119].