Core Insights - The article highlights the unexpected global popularity of Chinese "ghost money," particularly during Halloween, where a Chinese vendor in France attracted significant attention and sales from foreign customers [1][3]. Group 1: Market Dynamics - The vendor's stall featured "Heaven and Earth Bank" and images of the Jade Emperor, which piqued the curiosity of onlookers, leading to a surge in sales [3]. - The pricing of ghost money on international platforms like Amazon ranges from $7 to $20 for a bundle of 200 notes, which is 40 times higher than domestic prices, indicating a lucrative market opportunity [11]. Group 2: Cultural Perception - Foreign customers have reinterpreted ghost money, viewing it as a form of "fortune" and "blessing," rather than a traditional mourning item, as evidenced by comments on social media about its perceived benefits [6][9]. - The term "Ancestor Money" has been adopted by foreigners, reflecting a localized understanding of the product and its cultural significance [15]. Group 3: Production and Export - The majority of ghost money is produced in Hebei's Mibeizhuang village, known as the "underground Wall Street," which has over 500 funeral supply stores and has seen a 200% increase in export volume in 2023 [22]. - The village has adapted to international demand by creating region-specific versions of ghost money, such as dollar and euro editions, which cater to various cultural celebrations [15][22]. Group 4: Social Media Influence - Videos showcasing the burning of ghost money have gone viral, with one tutorial on YouTube surpassing 1 billion views, indicating a strong interest in the cultural practices associated with ghost money [9]. - The phenomenon has led to the emergence of related products, such as e-books and paper replicas of luxury items, further expanding the market [11].