Core Viewpoint - Beijing Chuyuan Dairy Technology Co., Ltd. was fined 100,000 yuan for misleading labeling of its "Niumaijia High Calcium Milk Compound Protein Drink," which falsely advertised itself as high calcium milk despite being a plant-based protein drink with over 50% plant protein content [1][6]. Group 1: Administrative Penalty - The product in question was labeled as "High Calcium Milk Compound Protein Drink," but it does not meet the standards for milk products, which require a minimum of 80% milk content [5][6]. - The company has acknowledged the penalty and stated that the product has been removed from the market and corrective actions have been taken, but it disputes the penalty and has filed a lawsuit [2][7]. Group 2: Product Details - The drink is classified as a "compound protein drink (low sugar)" with ingredients including water, soybean paste, full-fat milk powder, and calcium carbonate, but lacks sufficient milk content to be classified as milk [3][5]. - The packaging prominently features "High Calcium Milk," which misleads consumers regarding the product's true nature [4][5]. Group 3: Trademark Issues - Beijing Chuyuan Dairy has faced multiple trademark disputes, with several of its registered trademarks being declared invalid or not registered due to similarities with existing trademarks [9][11]. - The company has a history of registering names that closely resemble well-known brands, raising concerns about potential trademark infringement and market confusion [15][16]. Group 4: Company Background - Established in 2016, Beijing Chuyuan Dairy has undergone significant changes in registered capital, reducing from 9.8 million yuan to 1 million yuan over the years [8]. - The company's shareholders have been linked to multiple companies with names similar to established brands, indicating a pattern of "brand squatting" [15][16].