Core Viewpoint - The consumer finance industry is undergoing significant layoffs and cost-cutting measures due to the implementation of new lending regulations, which have negatively impacted high-priced off-balance-sheet business models [1][2][11]. Group 1: Layoffs and Cost-Cutting - A southern consumer finance company has initiated layoffs, particularly affecting certain business and back-office departments, as a direct response to declining business performance [1]. - Other consumer finance institutions are also expected to follow suit in reducing costs, indicating a widespread trend across the industry [2]. - The industry is experiencing a collective "balance sheet contraction," with multiple institutions lowering their lending targets and asset scales since September [7][11]. Group 2: Business Model Adjustments - The new regulations have forced companies to pivot towards on-balance-sheet lending models, such as car and home equity loans, as off-balance-sheet business shrinks [4][5]. - The short-term personal consumption loan balance in the industry has decreased by 365.2 billion, a drop of 3.6% since the beginning of the year, indicating a broader trend of contraction in consumer finance [9]. Group 3: Industry Challenges and Future Outlook - The consumer finance sector is facing intensified competition and a potential shakeout, with smaller institutions struggling to maintain growth while larger firms become more cautious in their operations [11][12]. - There is an expectation of further contraction in the industry, particularly during the upcoming Spring Festival, with predictions of additional declines in overall scale within the next five months [11]. - The risk associated with credit assets is rising, with some institutions reporting a 20-30% increase in credit asset risk, leading to higher provisions for bad debts [11].