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大众消费力驱动用户价值增长,同程旅行(00780)2025上半年营收90.5亿元
智通财经网· 2025-08-18 08:57
Core Insights - Tongcheng Travel reported a revenue of 9.05 billion yuan for the first half of 2025, marking an 11.5% year-on-year increase, with adjusted EBITDA reaching 2.34 billion yuan, up 35.2% [1] - The company has seen a significant increase in service users, with a total of 1.99 billion users served in the first half of 2025, reflecting a 7.2% growth [1][3] - The demand for high-quality travel experiences is rising, particularly in non-first-tier cities, leading to a notable increase in accommodation and transportation revenues [1][5] Revenue Breakdown - Accommodation revenue grew by 18.8% year-on-year, reaching 2.56 billion yuan, driven by increased demand for high-quality lodging [1][5] - Transportation revenue also saw an 11.6% increase, totaling 3.88 billion yuan, with a remarkable 241% quarter-on-quarter growth in first-time airline users [1][6] - Other income, including online vacation services, reached 1.36 billion yuan, up 24.1% year-on-year, indicating a shift from essential travel to leisure and vacation travel [2][6] User Demographics and Behavior - Over 87% of registered users on Tongcheng Travel's platform are from non-first-tier cities, highlighting the growing importance of this demographic in the travel market [3] - The number of paying users reached a record high of 252 million, with increased travel frequency among users [3] - The average revenue per user (ARPU) increased by 13.8% year-on-year, reflecting the rising value of users to the company [5] Market Trends - The domestic tourism market is thriving, with residents spending 3.15 trillion yuan on travel in the first half of 2025, contributing to the overall growth of the tourism industry [5] - There is a noticeable shift in travel preferences, with users increasingly seeking unique experiences and international travel options [6] - The CEO of Tongcheng Travel expressed optimism about the long-term growth potential of the mass tourism market, emphasizing the company's commitment to enhancing product quality and service [6]