Core Viewpoint - The company reported that its online sales revenue for the first half of the year was approximately 30 million yuan [2] Group 1 - The company, 欧普康视, engaged with investors on September 10 through an interactive platform [2] - The reported online sales revenue reflects the company's performance in the e-commerce sector [2]

Core Insights - In the first half of 2025, the company reported a revenue of 9.007 billion yuan, a year-on-year decrease of 3.79%, while net profit attributable to shareholders was 183 million yuan, an increase of 7.82% [1] - The decline in revenue is attributed to the company's strategy of optimizing store layout by closing inefficient stores, which is expected to enhance operational quality and profitability in the long term [1] - The growth in net profit is driven by the company's focus on product development, store experience upgrades, and operational efficiency improvements, leading to an overall enhancement in store performance [1] Revenue and Profit Analysis - The company's gross profit margin increased by 0.44% year-on-year, while expenses decreased by 3.76%, contributing to profit growth in the first half of the year [1] - The net profit growth was particularly strong in the second quarter due to the implementation of various operational strategies [1] Online Sales Performance - The company has been actively promoting the integration of online and offline operations, resulting in online sales of 630 million yuan, a year-on-year increase of 23%, with online order volume growing by 26% [1] - The online business has maintained good profitability, reflecting the company's enhanced capabilities in refined online operations and customer experience [1] Store Expansion and Layout Optimization - The company opened 29 new stores in the first half of the year, including 16 direct-operated stores and 13 franchise stores, while also closing inefficient locations [2] - As of the end of the reporting period, the total number of stores reached 1,084, comprising 928 direct-operated stores and 156 franchise stores [2]