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童趣消费成为新蓝海
Jing Ji Ri Bao· 2025-07-31 21:46
Group 1 - The core viewpoint of the articles highlights the rise of the "childlike economy," which is increasingly appealing to adults, particularly the "Z generation" and young urban groups, as they seek nostalgia and emotional fulfillment through consumption [1][2] - The domestic trendy toy market is projected to exceed 50 billion yuan by 2024, indicating significant growth and a shift in target demographics from children to adults [1] - The childlike economy is reshaping the consumer market landscape, with products designed to alleviate stress and evoke surprise, thus creating a rewarding psychological effect for consumers [1][2] Group 2 - The childlike consumption market is thriving, leading to the emergence of new business models and consumption scenarios, reflecting emotional needs and trends in consumption upgrades [2] - Challenges such as product homogeneity, quality issues, safety concerns, and lowbrow appeal exist within the childlike consumption market, necessitating ongoing regulatory oversight and consumer education [2] - Companies are encouraged to adapt to changing consumer demands, particularly among adult consumers, by incorporating nostalgic elements into product design and marketing strategies to enhance emotional connections [2]