经典款(500毫升瓶装)可口可乐
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小烧饼为什么不涨价?
Jin Rong Shi Bao· 2025-11-26 02:07
Core Insights - The article discusses the phenomenon of businesses maintaining stable prices despite rising costs and competition, using examples from various industries to illustrate this trend [1][2][3] Group 1: Business Examples - A local bakery has maintained a price of 1 yuan for its popular pepper salt buns, offering a "buy two, get one free" deal, which has contributed to its steady customer base [1] - Other examples include the "Old Zhongjie" ice pops and the "Qianxiancao" cucumber water, both of which have not increased their prices for years, demonstrating a commitment to affordability [2] - Costco's hot dog combo has remained at $1.50 since 1985, showcasing a successful pricing strategy that has not hindered its growth, with projected net sales of $269.9 billion for fiscal year 2025 [2] Group 2: Pricing Strategy and Market Position - Coca-Cola has kept its 500ml bottle price around 3 yuan for nearly 20 years, leveraging a low-margin, high-volume model to create a competitive advantage [3] - The local bakery sells approximately 4,000 to 5,000 buns daily, generating nearly 3,000 yuan in revenue, indicating a successful business model focused on customer retention and community engagement [3] - The bakery's pricing strategy may be aimed at retaining price-sensitive customers and differentiating itself in a competitive market, reflecting a broader trend of businesses prioritizing long-term customer relationships over short-term profits [3]