Core Viewpoint - The article discusses the progress of BERSHIHE Outdoor Sports Group Co., Ltd. towards its IPO, highlighting its growth in the high-performance outdoor apparel market in China and its ambition to become the leading brand in this sector by 2025 [4][6]. Group 1: Company Overview - BERSHIHE was established in 2012 and has developed a diverse product line with 653 standard product units (SPUs) across four series: Peak Series, Professional Performance Series, Mountain Series, and Classic Series [6]. - The brand's net sales increased from 351 million yuan in 2022 to 1.733 billion yuan in 2024, reflecting a compound annual growth rate (CAGR) of 122.2% [6]. - By 2024, BERSHIHE is projected to hold a 5.2% market share in China's high-performance outdoor apparel sector [6]. Group 2: Sales and Marketing Strategy - BERSHIHE focuses on a Direct-to-Consumer (DTC) sales model, utilizing digital advertising, traditional marketing, sponsorship of outdoor activities, and collaborations with professional athletes to reach consumers [7]. - As of October 28, 2025, BERSHIHE's brand-related videos on Douyin have garnered over 3 billion views, while discussions on Xiaohongshu have exceeded 200 million [7]. Group 3: Financial Performance - BERSHIHE's revenue grew from 379 million yuan in 2022 to 1.766 billion yuan in 2024, with a CAGR of 115.86% [10]. - The gross profit margin has shown a consistent upward trend, increasing from 54.3% in 2022 to 64.2% in the first half of 2025 [11]. - Adjusted net profits rose from 28 million yuan in 2022 to 304 million yuan in 2024, with a CAGR of 232% [12]. Group 4: Investment and Valuation - BERSHIHE has completed two rounds of financing, with notable investors including Tencent, which invested 300 million yuan in March 2025 [13]. - Prior to the IPO, Tencent holds a 10.70% stake, making it the largest institutional investor [14]. - The company's valuation reached 2.8 billion yuan after the last financing round before the IPO [15]. Group 5: Future Plans - The net proceeds from the IPO will primarily be used to enhance R&D capabilities, improve product design and innovation processes, strengthen brand positioning, expand multi-channel sales networks, and enhance digital capabilities [15].