Core Viewpoint - Laopuhuangjin has announced a price increase effective October 26, marking the third price adjustment in 2023, driven primarily by rising international gold prices [1][6][7] Group 1: Price Adjustments - The frequency of price increases has significantly risen compared to previous years, with adjustments occurring in February, August, and now October [1][6] - The upcoming price increase is expected to be influenced by the ongoing rise in gold prices, which have increased by over 50% this year [7][8] - Competitors like Chow Tai Fook are also planning price hikes, indicating a broader trend in the jewelry industry due to rising gold costs [6][7] Group 2: Consumer Behavior - A surge in consumer demand was observed prior to the price increase, with reports of long queues at Laopuhuangjin stores and significant purchases, including transactions exceeding 600 million yuan [2][3] - Many consumers prefer in-store shopping for a wider selection, despite the inconvenience of long wait times [2][3] - The presence of "scalpers" in the market indicates a high demand for Laopuhuangjin products, with strategies to profit from price differences and membership benefits [3] Group 3: Second-Hand Market Dynamics - Laopuhuangjin's brand does not command a strong premium in the second-hand market, where products are primarily valued based on gold weight and current market prices [4][5] - The second-hand market for Laopuhuangjin products is limited, as its typical customer base tends to prioritize quality and newness over second-hand purchases [4][5] - Some specialized second-hand dealers can offer higher buyback prices for popular items, but overall, the brand's second-hand liquidity remains low compared to other brands [4][5] Group 4: Brand Positioning and Strategy - Laopuhuangjin is attempting to position itself within the luxury market, but experts suggest it lacks the brand strength and differentiation seen in established luxury brands [8] - The frequent price increases may reflect a lack of strategic planning, as they do not significantly enhance the brand's image or market position [8] - The company faces competition from other established brands, which could impact its future growth and market stability [8]

文|《BUG》栏目 闫妍 老铺黄金今年又双众涨价了。 对此，老铺黄金旗舰店客服向《BUG》栏目表示，"此轮涨价主要受到国际金价上涨的影响，但具体调 价幅度需要等到公司正式的调价通知才知道"。 在本次提价前一周，老铺黄金再现"抢购热潮"。目前在老铺黄金北京SKP门店，多个热门款式已经"售 罄"，部分时段在售款式甚至锐减至仅20款。现场有"黄牛"透露："有同行带顾客进店一单就消费了600 万元；今天也有人直接买了'一整套'，花费超过了200万元"。 但是老铺黄金的品牌光环在二手回收市场中却黯然失色。《BUG》栏目走访发现，在二手流通环节， 老铺并未真正建立起坚实的品牌溢价，回收商普遍以黄金克重和当日金价大盘为基准进行估价。 有人单日消费600万 近日，老铺黄金发布官方预告，宣布将于10月26日进行产品提价，这将是年内第三次正式调价，此前两 次分别在今年的2月和8月，密集的提价节奏，引发市场与消费者的广泛关注。 在本次提价前一周，老铺黄金线下门店再度掀起 "抢购热潮"。《BUG》栏目实地探访其北京 SKP 门店 时发现，这家上下两层的门店外已排起长队。 门店一位工作人员透露，近期想进店至少要排队两小时，人多的时候甚 ...