Core Insights - The SIAL Shanghai International Food Exhibition took place from May 19 to 21, attracting over 5,000 exhibitors from 75 countries and regions, and 180,000 professionals from 110 countries and regions [1] - Longkou San, a century-old pharmaceutical company focused on throat health, showcased its full range of products, particularly those aimed at protecting the throat health of the elderly, which garnered significant media and audience attention [1] Group 1: Demographics and Health Concerns - By the end of 2024, the population aged 60 and above in China is expected to reach 310 million, accounting for 22% of the total population, with throat health issues becoming a national concern post-pandemic [3] - As people age, they experience a decline in lung function and muscle strength in the throat, leading to potential health issues such as hoarseness, chronic cough, and swallowing difficulties, making proactive throat care essential for the elderly [3] Group 2: Product Offerings - Longkou San has developed a specialized product line for the throat care needs of the elderly, featuring a natural herbal and sugar-free formula that addresses various scenarios from daily protection to throat treatment [4] - The classic aluminum can powder product contains natural herbal ingredients like Platycodon, Almond, and Licorice, is non-addictive, and can be consumed without water, allowing the fine powder to adhere directly to the throat mucosa [4] - The herbal sugar-free throat lozenges are designed for daily throat care, available in four flavors, and are convenient for on-the-go use, promoting throat health without raising blood sugar levels [6] Group 3: Brand Engagement and Market Position - At the exhibition, Longkou San engaged the audience through interactive activities, attracting many attendees to learn more about the brand and its products [8] - The participation in SIAL showcased Longkou San's expertise and commitment to throat health, effectively communicating its philosophy of making throat care a daily routine, thereby enhancing public awareness, especially among the elderly [8]