南方财经全媒体集团成立于2016年11月17日，是经中 央批准的全国首家全媒体集团,致力于打造成为中国一 lill L 流财经媒体和金融信息服务平台。南方财经坚持以用户 为中心,聚焦"移动优先、产品牵引、数据驱动",已 建成以21财经客户端为旗舰,《21世纪经济报道》 《21世纪商业评论》、经视频客户端、金融数据终 端、智能投顾终端等互为支撑的数字化、智能化产品矩 阵,总用户数超1.5亿,经济舆论引导能力和助力预期 管理能力不断增强。 育厅财经全媒体集团 中元 W 17K 海 我们是谁 ·《 投研总监 产品总监 证券行情软件方向 投顾讲师 建设具有全球影响力的中国一流财经 (3 战略目标 媒体和金融信息服务平台。 21 2 2| 数字传媒 t : 1世纪经济报道 经视频 4 投资频道 cally hose 7 -10 2 7 2 11 1 媒体 金融信息与 NCE IN 加入我们 成为财经未来的"造浪者" eff E 30+席位 20+岗位 4 大职业序列 9北京 9上海 �广州 �深圳 �香港 9组约 每个岗位都有"清晰的成长路径" 首席/资深记者 资深编辑 专业采编类 财经新闻编辑 21世纪经济报道 21 ...

Core Viewpoint - The 21 Finance client has undergone a significant upgrade to enhance investment decision-making capabilities and provide richer content related to the Guangdong-Hong Kong-Macao Greater Bay Area, aiming to establish itself as the leading financial platform in China [1][3]. Group 1: Investment Functionality Enhancement - The investment channel of the 21 Finance client has been completely restructured to improve content timeliness and product functionality, reflecting the ongoing global capital revaluation of Chinese assets [3]. - The new "Market Watch" module integrates 11 market charts and provides real-time market data, stock information, and in-depth articles to help users grasp market trends [5]. - A new "Strategy" module aggregates high-quality products and columns, offering insights into policies, market dynamics, industries, and investment logic [5]. Group 2: New Content Channels - The launch of the "Guangdong-Hong Kong-Macao" channel aims to provide comprehensive financial news and services related to the Greater Bay Area, featuring key research and reports on major cities [5]. - This channel includes important segments such as "Observing Hong Kong and Macau," "Guangdong Finance," and "New Guangdong Business," focusing on high-quality development in the region [5]. Group 3: Video Client Upgrade - The video client has been rebranded from "Guangdong Economic Vision" to focus on localized services and immersive visual experiences, enhancing user engagement [6][7]. - Key products such as "Daily 315," "Lingnan Doctors," and "Live Job Placement" will cover various sectors including quality consumption, health, and education [9]. Group 4: Integration of Services - The integration of the 21 Finance client and the video client creates a new model of "one platform, dual channels," facilitating resource collaboration and user experience [11][13]. - Users can seamlessly access both financial news and lifestyle content, enhancing the overall service offering and achieving a synergistic effect [13].

Core Insights - Southern Finance Media Group is implementing a systematic transformation with the launch of the new version of the 21 Finance app, aimed at enhancing investment decision-making and enriching content supply for the Guangdong-Hong Kong-Macao Greater Bay Area [1][3] - The upgrade includes a comprehensive restructuring of the investment channel, significantly improving content timeliness and product functionality [3] Group 1: 21 Finance App Enhancements - The app now features a "7×24 hours" real-time news service and an intelligent data engine, providing up to 500 updates daily during trading days [5] - A new "Market Watch" module has been introduced, integrating 11 market charts for visualizing market data, stock information, and in-depth articles [5] - The "Treasury" module aggregates high-quality financial products and timely information on policies, market trends, and investment logic [5] Group 2: New Content Channels - The launch of the "Guangdong-Hong Kong-Macao" channel offers comprehensive financial news and services, focusing on key cities in the region [5] - This channel includes important segments such as "Observing Hong Kong and Macau," "Guangdong Finance," and "New Guangdong Business," featuring high-quality columns like "China City View" and "Guangdong Manufacturing" [5] Group 3: Integration of Platforms - The 21 Finance app and the Jing Video app have merged to create a new model of "one platform, dual frequencies," enhancing resource collaboration [8] - Users can seamlessly access both financial news and lifestyle content across the two platforms, promoting a more integrated user experience [10] - The transformation aims to establish a user-centered evaluation mechanism and a mobile-first production and dissemination system [10]