Core Viewpoint - Hengan International reported its interim results for the first half of 2025, showing stable revenue despite intense price competition in the hygiene products industry, primarily driven by growth in tissue sales and an increase in market share [1] Financial Performance - The group's overall revenue slightly decreased by 0.2% to approximately RMB 11.808 billion [1] - Gross profit fell by 3.2% to around RMB 3.812 billion, with the gross margin declining to about 32.3% [1] - Operating profit and profit attributable to equity holders decreased by 7.3% and 2.6%, respectively [1] - The board declared an interim dividend of RMB 0.70 per share [1] Future Outlook - For the second half of 2025, stable growth in tissue sales is expected to support overall revenue stability, aided by strategies in omni-channel sales, product personalization, and stable pricing [1] - The company is actively seizing opportunities in diversified consumer channels, increasing investments in e-commerce and new retail markets, with e-commerce and new retail sales accounting for approximately 34.4% of total sales, showing a year-on-year growth of 7.9% [1] Product Development - To meet the growing domestic demand for high-end and personalized hygiene products, the company is heavily investing in new technology and product premiumization [1] - Key high-end products, such as the "Tianshan Velvet Cotton" sanitary napkin series, "Velvet Cube" tissue series, and high-end diaper "Q MO," have gained consumer favor [1] - Newly launched products like "Cranberry A+" organic pure cotton sanitary napkins and "Into the Wild" high-end tissue series have further increased the proportion of high-end products in sales and enhanced brand image and reputation [1]