绝界商标

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再落一子?华为注册“绝界”商标
Jing Ji Guan Cha Bao· 2025-08-28 05:30
Group 1 - Huawei successfully registered the "绝界" trademark on August 27, covering key areas such as automotive wheels, seats, electric vehicles, and hybrid/automated driving cars [1] - The registration is part of Huawei's ongoing trademark strategy, which includes over ten trademarks like "仙界," "天界," "君界," "峥界," and "江界," creating a robust brand protection framework [1] - The registration has dual strategic significance: defensive to avoid malicious trademark registrations amid intense competition in the smart automotive sector, and proactive to reserve naming space for advanced driving systems and potential niche markets [1] Group 2 - Huawei is deepening collaboration with car manufacturers through a three-tier cooperation model: providing basic hardware like motors and controllers, offering full-stack solutions for smart cockpits and autonomous driving under the HI model, and leading R&D and sales in the "智选" model [2] - The "智选" model has become a core driver of growth, with partnerships expanding rapidly after the successful validation with the Seres Aito brand, leading to collaborations with Chery, BAIC, Jianghuai, and SAIC [2] - The "鸿蒙智行" alliance aims to build a comprehensive brand matrix, targeting a price range from 150,000 to 1,500,000 yuan, with the youngest model, 尚界H5, set to launch in the fall [1][2]