Core Viewpoint - Laopu Gold has officially announced its third price adjustment of the year, with significant increases in product prices, reflecting the rising gold prices in both domestic and international markets [1][12]. Price Adjustment Details - The price increase ranges from over 20% for multiple products, with some items seeing increases exceeding 25% [1]. - Specific examples include: - Rope-style flower silk treasure pouch (56g) increased from 79,570 yuan to 101,990 yuan, a rise of 28.18% [1]. - Rope-style solid gold gourd (36.6g) now priced at 57,650 yuan, up by over 28% [1]. - Listening gold bell pendant (22.39g) now at 38,370 yuan, an increase of 27.95% [1]. - For diamond point products, notable increases include: - Rose window No. 1 gemstone (14.8g) now at 30,610 yuan, a rise of 25.15% [3]. - Diamond gourd (7.39g) priced at 16,750 yuan, up by 18.87% [3]. - Sun totem (8g) now at 19,500 yuan, an increase of 18.97% [3]. Market Response - Consumers have expressed their satisfaction on social media regarding the price increase, with some celebrating their prior purchases [12]. - Laopu Gold's new store opening at Shanghai Hang Lung Plaza marks its full coverage in China's top ten high-end shopping malls [12]. - The flagship store reached its customer capacity limit on the last day before the price adjustment, indicating strong demand [13]. - Online sales have also surged, with many products sold out, highlighting the brand's popularity [13]. Industry Context - The recent surge in gold prices has led several jewelry brands, including Chow Tai Fook, to announce upcoming price adjustments, with expected increases between 12% and 18% [13]. - Laopu Gold's performance during the "Double 11" shopping festival was remarkable, achieving over 300 million yuan in sales within 10 minutes, marking an 848-fold year-on-year increase [12]. - The company's latest financial report indicates that its half-year store efficiency reached nearly 500 million yuan, surpassing all domestic and international jewelry brands [12].