Core Insights - Vitasoy reported a revenue of HKD 6.274 billion for the fiscal year 2024, reflecting a year-on-year growth of 1%, with a gross profit of HKD 3.218 billion, up 3%, and a net profit attributable to shareholders of HKD 235 million, which increased by 102% [2] - The improvement in profits is attributed to stable business scale, operational efficiency enhancements, and better sales execution, with a focus on optimizing internal management processes [2] - The company will not reduce product prices in the mainland market, emphasizing a commitment to quality over price competition [3] Financial Performance - For the fiscal year 2024, Vitasoy achieved a gross margin of 51.3%, indicating a slight improvement in profitability [2] - The sales performance in the mainland market showed improvement in the second half of the fiscal year, contributing to a moderate overall sales growth [2] Strategic Direction - Vitasoy aims to leverage consumer insights to drive product innovation, focusing on the personalized and diverse demands of younger consumers [3] - The company plans to deepen its brand presence in high-recognition areas while expanding into emerging markets with lower brand awareness [3] - A strategic emphasis will be placed on channel development, particularly in the restaurant sector, which is seen as a significant growth area for beverage brands [4]