Core Insights - The integration of culture, tourism, and sports in Rizhao has significantly boosted consumer activity, with various events attracting millions of visitors and generating substantial revenue [2][5][6]. Group 1: Cultural and Tourism Events - The "Non-Heritage Shopping Month" in Juguo Ancient City attracted 603,000 visitors, a year-on-year increase of 28.64% [2] - The "Initial Light Heavenly Sound" concert at Kuishan Sports Center drew over 30,000 attendees, generating ticket sales of 13 million yuan and achieving a hotel occupancy rate of 98% [2] - The 2025 Shandong Qilu Football Super League matches attracted over 10,000 fans each, promoting a new trend of combining sports events with tourism [2] Group 2: New Tourism Experiences - The opening of Rizhao Kaiyuan Senbo Resort Park achieved sales of 130 million yuan within eight days, setting a record for tourism projects in Rizhao [3] - The "Tea Mountain Ranch" opened in August, with visitor numbers increasing by over 180% and revenue by over 200% compared to the previous year [4] - The "Golden Sands Music Carnival" and other nighttime events have created a full-day tourism experience, enhancing the appeal of coastal travel [3] Group 3: Sports and Tourism Integration - An Tai Sports has developed personalized tennis travel packages, attracting over 3,000 tennis enthusiasts from various regions [5] - Rizhao has successfully created 28 provincial-level sports tourism projects, hosting over 70 major events in the first half of the year, with direct economic benefits of 242 million yuan [5][7] - The city has hosted 97 major sports events by the end of August, with over 590,000 spectators, showcasing the economic impact of sports tourism [7] Group 4: Government Initiatives and Economic Impact - The Rizhao Cultural and Tourism Bureau has established a comprehensive database to enhance the supply of quality tourism products and foster new consumption scenarios [6] - Key monitored tourist attractions received 39.9 million visitors and generated 600 million yuan in revenue from January to August, reflecting a year-on-year growth of 17.6% and 29.2% respectively [7] - The city is transitioning from "sightseeing tourism" to "industrial economy," promoting year-round tourism and enhancing its reputation as a modern coastal tourist destination [7]

王女士所在的"莫奈花园"正是灵栖洞景区近日刚刚上线的主题场景。为了提升游客体验感，今年暑 假，灵栖洞景区在去坐船观赏溶洞的必经之路上精心打造了"绿野仙踪·莫奈花园·花溪水阶"三大主题场 景。其中，"莫奈花园"用上万朵绣球花、鸢尾花等各色花朵打造而成，融入小木屋、秋千、蘑菇等特色 装置构成油画般场景；"莫奈花园"的出口也是"绿野仙踪"的入口，苔藓覆盖的蜿蜒小径、雾气弥漫的林 间空地，仿佛瞬间穿越至奥兹国的神秘森林；再往里走便到了小朋友最爱的"花溪水阶"，凉凉的溪水拾 级而下，台阶两边亦是用各色绿植花朵点缀。 "场景布置很梦幻，都有点公主城堡的感觉，水很凉，小朋友踩水玩得超开心。"赤着双脚从"花溪 水阶"主题场景慢慢走下来的游客陈女士表示。 "花溪水阶"场景的尽头便是坐船观赏溶洞的码头，这个设计也得到了本地游客唐小姐的认可，"之 前进来就是直奔坐船，这次来了感觉很不一样，多了这么多拍照打卡的地方，更好玩了。" 前一秒还在遍布睡莲、鸢尾、绣球花瓣的"莫奈花园"拍拍拍，转身就进入了藤蔓缠绕的"绿野仙 踪"，这段时间，杭州市区暑气蒸腾，而杭州建德灵栖洞景区则迎来了避暑游大部队。 说起灵栖洞景区，相信很多人都不陌生，它是 ...