文旅体融合

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徒步之城河源:“走”活民宿经济|粤动21城
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-11 09:32
(原标题:徒步之城河源:"走"活民宿经济|粤动21城) 编者按:体育赛事,远非单纯的竞技场,更是驱动城市能级跃升的强力引擎。"办赛就是办城市",这一 理念在经济第一大省广东有着生动诠释。今年,十五运会和残特奥会将在粤港澳大湾区举办。南方财经 全媒体集团推出《粤动21城—广东体育性格图鉴》系列报道,深度剖析广东21个地市独特的体育性格, 聚焦各地如何借力十五运会和残特奥会契机,加快经济高质量发展。 南方财经记者谭砚文 实习生宿旸 河源报道 河源,意为"河流的源头",在这座位于珠江主要支流东江中上游的粤北城市,徒步运动正顺着江脉逐步 蔓延,深深融进城市血脉。 随着户外运动的兴起,更多人周末选择走山看水的徒步,河源的生态禀赋恰好接住了这份需求:九连山 与罗浮山余脉交汇的山林、万绿湖的连片水域,构成步步见景的轻徒步天然场景。 徒步来的流量,推动着日常消费的稳定运转,每周在河源参与户外运动的人数达2万-3万人。同时,在 假期更催生出文旅经济的爆发式增长,刚过去的国庆中秋长假里,河源共接待游客143.89万人次,实现 旅游收入13.54亿元。 河源没有让徒步停留在单纯的"走",而是将山林、古村落、客家驿站串成"户外+农文 ...
21社论丨加大文化产品供给,激活服务消费活力
21世纪经济报道· 2025-10-10 01:58
国家税务总局最新发布的增值税发票数据显示, 国庆中秋假期全国消费相关行业日均销售收 入同比增长4.5%。具体来看,商品消费和服务消费同比分别增长3.9%和7.6% ,显示出旅 游、文化艺术体育服务等需求强劲。 今年国庆与中秋"双节"叠加,形成了长达八天的"超级黄金周",刺激了人们出行的热情。据交 通运输部统计, 10月1日至8日,累计全社会跨区域人员流动量预计24.32亿人次,创历史同期 新高 。 传统热点景区在集中出行的节日几乎都会达到最大承载量。比如厦门鼓浪屿、九寨沟、成都大 熊猫繁育研究基地等日客流量达到承载上限;国家博物馆、故宫博物院、陕西历史博物馆、南 京博物院等热门景区可预约时段内的门票在10月1日晚就已约满或售罄。 除了热点景区持续火热之外,大众假期消费增量正在转向文化演出、赛事等活动以及各类沉浸 式体验项目,打开了传统服务消费的"天花板",释放出巨大的市场潜力。 国家税务总局统计数据显示, 假日期间文化艺术服务销售收入同比增长18.6% ,其中,文艺 创作与表演服务、艺术表演场馆销售收入同比分别增长18.4%、50%。消费者体育娱乐及运动 健康需求进一步释放,体育场馆服务、健身休闲活动销售收入 ...
加大文化产品供给,激活服务消费活力
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-09 22:35
传统热点景区在集中出行的节日几乎都会达到最大承载量。比如厦门鼓浪屿、九寨沟、成都大熊猫繁育 研究基地等日客流量达到承载上限;国家博物馆、故宫博物院、陕西历史博物馆、南京博物院等热门景 区可预约时段内的门票在10月1日晚就已约满或售罄。 毫无疑问,赛事和演出带动消费作用明显。国庆中秋长假期间,中国网球公开赛、WTT中国大满贯、 成都赛艇公开赛、苏超等多项大型体育赛事贯穿假期,但与需求相比,高质量供给仍然不足;广州超级 草莓音乐节、安徽马鞍山、四川泸州的音乐节等吸引了大量年轻游客。赛事与演出在假期形成了"交通 +观赛+住宿+餐饮+游览"完整消费链条,成为各地吸引游客的主要手段。 影响我国文化娱乐消费的关键在于高质量供给仍待提升。当前,产品供给存在同质化现象,核心特色与 格调深度有待提升,"沉浸式、可分享、强互动"的消费诉求尚需进一步满足。破解这种结构性矛盾的关 键,在于加大高质量"内容创意"供给,即打造更多知名IP,提升文化产品供给的魅力。IP意味着持久的 吸引力以及衍生更广泛的产业生态。 除了热点景区持续火热之外,大众假期消费增量正在转向文化演出、赛事等活动以及各类沉浸式体验项 目,打开了传统服务消费的"天花板 ...
国庆长假前瞻:一线及特色城市仍是“心头好”,“深度体验游”替代“打卡游”成主流
Sou Hu Cai Jing· 2025-09-30 23:13
国庆长假,马上就到。据央视新闻,今年国庆长假公众出行,将以外出旅游、返乡探亲为主,预计全社会 跨区域人员流动量将达23.6亿人次,其中自驾出行将达18.7亿人次,占出行总量的八成左右。今年国庆长 假出行都有哪些特点?旅游市场出现了哪些新变化?哪些旅游城市仍是公众的"心头好"?国庆档电影预售 情况如何?……上游新闻根据公开报道进行了梳理。 假期出行:自驾占八成,中长距离出行增多 交通运输部称,今年中秋国庆假期共有8天,公众出行将主要以外出旅游、返乡探亲为主,预计全社会跨 区域人员流动量将达23.6亿人次,日均约2.95亿人次,比去年同期日均(2.86亿人次)增长约3.2%。 据交通运输部预测,国庆假期出行自驾游占八成。央视新闻 自驾是主要出行方式。预计今年中秋国庆假期自驾出行将达18.7亿人次,占出行总量的八成左右。 中长距离出行将显著增加。"长假效应"推动中长途出行需求快速释放,京津冀、长三角、粤港澳大湾区、 成渝等重点城市群进出城高速公路、热门景区国省道车流量大。 国内、国际旅游出行势头强劲。预计广州、成都、北京、上海、西安、杭州、南京、重庆等都市圈旅游热 度有望突破去年高位。预计赴日、韩和东南亚等国家的旅 ...
布局“黄金周”,文旅企业动作频频
Shang Hai Zheng Quan Bao· 2025-09-30 12:34
Core Insights - The upcoming holiday period is expected to see a significant increase in travel, with an estimated 2.36 billion trips anticipated during the 8-day Mid-Autumn and National Day holidays, reflecting a daily average of approximately 295 million trips, a 3.2% increase from the previous year [1] Group 1: Industry Trends - Travel and tourism companies are actively preparing for the holiday season, with various cultural and tourism activities planned across key scenic areas [2] - The demand for both domestic and international travel is strong, with outbound travel bookings increasing by over 30% year-on-year and inbound travel bookings doubling [2] - Short-distance travel options are also being enhanced, with new offerings such as the first international snow sculpture exhibition and various cultural events planned for the holiday period [3] Group 2: Technological Integration - The integration of technology in the tourism sector is becoming increasingly prominent, with initiatives such as the launch of the "AI Travel Guizhou" and various smart tourism development plans in different provinces [4] - Companies are introducing innovative AI tools and immersive technologies to enhance the travel experience, such as the AI G.O. smart assistant and the "Travel Truth Finder" tool [5] - The use of digital guides and immersive storytelling is being emphasized in red tourism initiatives, aiming to educate visitors about historical events [5] Group 3: New Market Entrants - New players are entering the tourism market, with Alibaba's Amap launching the "Amap Street Ranking" and JD Travel initiating the "Treasure City" plan to promote local tourism [6] - The involvement of major internet companies in the tourism sector is expected to drive digital transformation and integration within the industry, leveraging their extensive user bases and resources [6]
贵州省委书记、省长会见李宁、李大双、李小双
Xin Jing Bao· 2025-09-23 12:34
Core Viewpoint - The meeting between Guizhou provincial leaders and Li Ning Group's founder highlights a strategic partnership aimed at enhancing cooperation in the textile and sports industries, aligning with the province's high-quality development goals [1] Group 1: Government and Corporate Collaboration - Guizhou provincial leaders expressed their welcome and gratitude to Li Ning Group, emphasizing the importance of high-quality development and the integration of culture, tourism, and sports [1] - The provincial government aims to support Li Ning Group's industrial layout in Guizhou and facilitate practical cooperation [1] Group 2: Future Cooperation Potential - Li Ning Group representatives acknowledged the support from Guizhou and identified significant cooperation opportunities in the textile and sports sectors [1] - The agreement includes collaboration in sports events, sports apparel products, talent cultivation, and brand promotion [1]
昌江推出八大文旅体活动
Hai Nan Ri Bao· 2025-09-23 01:35
Group 1 - The article highlights the unique charm of Changjiang Li Autonomous County, promoting eight major cultural and tourism activities during the "National Day + Mid-Autumn Festival" holiday period [2][3] - Activities include music parties, sports events, and cultural performances, catering to diverse visitor preferences [2] - The opening of Hainan Changjiang Haiwei National Wetland Park on October 1 allows visitors to enjoy bird watching and nature [2] Group 2 - A beach music party and a sunset food music festival will take place on October 2-3 at the Hainan Wanguo Qiziwan Beach Hotel, featuring band performances and culinary experiences [2] - National and county-level youth sports competitions will be held, including the "Run, Youth" Taekwondo and Wushu events on October 3-4 and October 6-7, respectively [3] - A cultural performance celebrating the 76th anniversary of the founding of New China will occur on September 27, showcasing local culture through song and dance [3]
中秋国庆“超长待机” 旅游市场“卷”出新花样
Zhong Guo Jing Ji Wang· 2025-09-22 03:09
中国经济网北京9月22日讯(记者杨秀峰)随着"往前请3天假、往后请3天假"就能凑成"请3休12"的拼假友 好型中秋国庆超长假期临近,旅游市场已进入预订高峰期。这一拼假策略极大地激发了人们的出游热 情,旅游预订节奏明显加快。 近日,飞猪发布的《2025中秋国庆假期出游风向标》显示,在拼假策略带动下,今年中秋国庆假期的旅 游预订节奏较去年提前约3.5天。截至目前,包括机票、酒店、门票、租车、线路游等在内的假期出游 商品预订量均大幅超越去年和同为8天连休的前年。 得益于超长假期,出境游的预订范围继续拉大,截至目前已覆盖超140个国家和地区,较去年大幅增 加。面对激增的长假出游需求,近日飞猪已启动中秋国庆假期旅游大促,活动商品价格最低可优惠至3 折。 从玩法来看,今年长假文旅体融合趋势继续彰显,"跟着演出去旅行、跟着展览去旅行、跟着赛事去旅 行"成为新潮流。飞猪数据显示,热门演出场馆周边的酒店、景点等搜索量同比去年大增1.5倍。其中, 像张学友60+巡回演唱会上海站、谢霆锋进化演唱会重庆站、2025葫芦果音乐节马鞍山站、美丽中国踏 歌行礼乐成安音乐节、2025年中国国际漫画节动漫游戏展等周边酒店搜索量普遍大增超2倍。 ...
赛事经济激活城市新活力,威海打造体育消费"新引擎"
Qi Lu Wan Bao Wang· 2025-09-18 03:44
今年构建三级赛事体系,预计全年共举办9项国际性、41项全国性及超3000项次全民健身赛事。其中威 海100越野赛外地参赛占比89.1%(省外59.2%),横渡刘公岛游泳赛外地参赛者91%,即将举办的威海马 拉松外地选手超70%,赛事吸引力持续凸显。 赛事拉动"吃住行游购娱"作用显著,2025沿海城市户外运动产业大会暨山东省首届户外运动产业大会, 创造直接经济效益9277.99万元,直接拉动消费9192.12万元;铁人三项赛去年带动城市消费超过6300万 元,赛事品牌价值超过5亿元。还联动60家景区、酒店推"赛事+文旅"优惠,计划推出"赛事票根+餐饮满 减"等套餐,推动赛事游客从"一日观赛"变为"多日停留"。 齐鲁晚报.齐鲁壹点连宁燕 同时,依托产业优势,推动"赛事展示"与"产业推广"深度绑定,策划打造户外运动产业大会、桨板等赛 事活动,在赛事设置产品展区,推动形成"企业研发—赛事展示—市场推广"产业链闭环,助力企业拓展 销售。 今年4月,威海成功获评全国促进体育消费和赛事经济试点城市,同时密集举办了多项重大体育赛事, 不断以赛事为抓手推动赛事经济发展、深化文旅体融合,带动产业升级。9月15日上午,在威海市政府 ...
国庆中秋“请3休12”,这些目的地有你中意的吗?
Zhong Guo Xin Wen Wang· 2025-09-18 02:05
Group 1: Holiday Travel Trends - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a "super long holiday" opportunity, with consumers able to take 3 days off and enjoy a total of 12 days off [1] - Travel bookings for this year's holidays have started approximately 3.5 days earlier than last year, with significant increases in bookings for flights, hotels, tickets, car rentals, and tour packages compared to previous years [1][2] - Over 60% of consumers plan to travel across provinces, and nearly 30% intend to travel abroad, with many opting for "staggered leave" to maximize their holiday time [2] Group 2: Booking Insights - In Shanghai, holiday travel bookings have increased by over 40% year-on-year, with average spending per customer rising by 5.2%, and car rental bookings up by 89% [2] - The trend of multi-destination travel is becoming more pronounced, with popular domestic travel cities including Beijing, Shanghai, and Chengdu, while cities like Luzhou and Ma'anshan are experiencing over threefold growth in hotel bookings compared to last year [3] Group 3: Cultural and Event-Driven Travel - There is a notable trend of integrating cultural events with travel, as searches for hotels and attractions near popular performance venues have surged by 1.5 times year-on-year [4] - Travel products are increasingly combining cultural and commercial elements, with events like the "2025 Longing District Autumn Cultural and Commercial Tourism Carnival" being developed to enhance travel experiences [4] Group 4: International Travel Growth - The long-distance outbound travel market is booming, with the top ten countries for international hotel bookings being Japan, Thailand, and South Korea, among others [5] - The mutual visa exemption policy between China and Russia is expected to significantly boost travel to Russia, with cities like Moscow and St. Petersburg seeing a dramatic increase in search and booking activity [5][6] Group 5: Demographic Insights - The 25-29 age group is emerging as the primary demographic for travel, with a notable increase in group travel among young professionals [6] - Lesser-known destinations are gaining popularity, with significant increases in search interest for places like Ostend in Belgium and Crete in Greece [6]