2026年元旦假期，武汉东湖风景区推出一系列诚意满满的"宠粉"活动，在暖意与活力中接待游客56.94万人次，实现综合旅游收入1.66 亿元。其中，"凌波追光"迎新年与"新年第一跑"两大活动，因其独特的创意和热烈的氛围，相继获得央视新闻的关注与报道。 趣游东湖，双向奔赴的暖心惊喜 跨年之夜，尽管天公不作美，细雨蒙蒙，游客的热情却丝毫未减。人们撑着伞，在东湖之眼摩天轮绚烂的灯光下相聚，随着倒计时喊 出新年愿望。当零点钟声在烟雨和音乐中敲响，摩天轮绽放出璀璨的光芒，现场成为一片欢腾的海洋。"在雨中和大家一起倒数跨年，感觉 特别有仪式感，虽然天气冷，但心里特别热乎。"游客潘海说道。 @ 18 在细雨中，游客们在东湖之眼前倒数跨年 元旦清晨，薄雾轻笼湖面，10艘游船载着300多名游客在东湖之上"凌波追光"，将新年愿望写在湖光山色中。东湖游船新年活动有关负 责人表示，当天天气不佳，为不让游客失望，破晓前临时联系与日出方位相近的东湖之眼摩天轮，希望能投屏"造个太阳"，摩天轮方面响 应迅速，很快做好了投屏，为游客升起了一轮温暖的"人造太阳"。 "没想到是以这样的方式迎接新年第一缕'阳光'，太惊喜、太温暖 了！"现场的大学生游 ...

Core Viewpoint - The article highlights the rise of immersive experiences in tourism, particularly in the East Lake scenic area, transforming visitors from mere spectators to active participants in cultural performances and activities [1][15]. Group 1: Immersive Experiences - The East Lake scenic area has introduced numerous immersive performances during the May Day holiday, allowing visitors to engage deeply with cultural narratives [1][15]. - Various attractions, such as Wuhan Happy Valley and the Wuhan Botanical Garden, are offering interactive activities that enhance visitor engagement and enjoyment [1][8]. Group 2: Visitor Engagement - A six-year-old visitor showcased the appeal of live performances by dancing along to traditional music, illustrating the captivating atmosphere created by these events [2]. - Visitors are actively participating in interactive scenarios, such as engaging with NPC actors in themed activities, which adds a layer of enjoyment to their experience [4][11]. Group 3: Cultural Integration - The integration of traditional and modern elements in performances, such as the "National Tide Culture Festival" at Wuhan Happy Valley, attracts a diverse audience and enhances the cultural experience [8][10]. - The promotion of local heritage through performances like the Chu opera and immersive storytelling using advanced technologies like VR and 3D is contributing to the cultural richness of the East Lake area [12][15]. Group 4: Economic Impact - The shift towards immersive tourism experiences is driving a transformation in the East Lake area's tourism model, moving from simple sightseeing to deeper cultural engagement, which is expected to boost local economic activity [15].