沉浸式文旅体验

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看比赛、游景区、逛博物馆……多元化旅游体验丰富你的假期
Yang Shi Xin Wen Ke Hu Duan· 2025-10-05 03:10
这个假期,各地活动丰富多彩,人们乐享假日生活,感受美好时光。在北京,2025中国网球公开赛、WTT中国大满贯两大赛事同步举行,吸引了广大群众 前来观赛。赛场内外,"体育+文商旅"的多业态深度融合,激发双奥之城新活力。 3日下午,2025中网女单进入1/4决赛阶段,一众世界顶级球星激烈对决,现场气氛火热。同时,这几天首钢园里的WTT中国大满贯也是人气爆棚。 赛场内,上座率屡破赛会纪录。门票销售额方面,截至3日,中网达8800万,WTT中国大满贯达8600万,双双创下历史新高。 赛场外,赛事相关特许商品、文创衍生品销售火爆。围绕赛事推出的主题酒店、客房预订需求旺盛。中网首次设置的观赛"第二现场"进一步带火了798、首 创奥莱等十多个热门商圈。WTT则为周边区域,特别是刚启动的"两园一河"首批项目——京西滨水活力新空间永定河集,赚足了人气。观众持赛事票根还 可以在北京多家景点、博物馆、餐饮门店享受免费或优惠。北京打造"双奥100"精品赛事体系,今年全年将举办各类重点赛事198项。 出行出游热度高 多地景区打造多元化旅游体验 全国多地景区继续迎来客流高峰。各地依托独特自然风光和深厚人文底蕴,打造多元化的旅游体验,吸引 ...
“沉浸式”演出、夜游、“音乐+市集”……新场景新体验燃动假期文旅消费活力
Yang Shi Wang· 2025-10-04 02:33
Group 1 - The National Day and Mid-Autumn Festival holiday in China has seen a surge in tourism, with diverse experiences leveraging unique natural landscapes and rich cultural heritage [1] - Beijing has emerged as one of the most popular tourist cities, with the Tiananmen Square giant flower basket being a must-visit attraction, drawing visitors from all over the country [1][3] - During the first three days of the holiday, Tiananmen Square recorded a visitor count of 1.4325 million [3] Group 2 - In Hubei's Daye City, four water performance shows are held daily, themed around "a village that performs," providing an immersive tourism experience with martial arts performances [5] - Zhejiang's Huzhou ancient village Lu Village launched a "Night Tour Carnival Month," featuring vibrant lanterns and bustling street markets, showcasing unique Chinese aesthetics [7] - In Sichuan's Chengdu, a music bus themed "Singing Love to the Motherland" offers an immersive cultural tourism experience, combining music and market scenes [9] Group 3 - The Inner Mongolia Guyang Qin Great Wall National Cultural Park hosted various activities, allowing visitors to experience the historical significance of the Great Wall and local cultural performances [11] - In Xinjiang's Bayingolin, tourists enjoy an immersive experience in the Rob People Village, exploring the natural ecology and historical culture amidst deserts and lakes [13]
水乡古镇画卷中体验国潮新玩法
Jie Fang Ri Bao· 2025-10-04 02:21
记者 茅冠隽 黄勇娣 吴越 沈思怡 "好!" 伴随着阵阵喝彩,扎着马步刚打出一拳的英国游客安德森兴奋得满脸通红,又做了个类似"白鹤亮 翅"的动作。国庆长假里,朱家角古镇西井街上,刚看完《舷歌武韵》船拳表演的安德森意犹未尽,在 岸边比画起了武术招式。 近日,朱家角2025沉浸式文化季推出了不少国风主题活动、非遗展演等,邀市民游客步入金秋的水 乡画卷。这个长假里,上海诸多古镇都推出了"国潮新玩法",通过业态融合,将江南文化底蕴转化为可 感知的沉浸式文旅体验产品。 循声望去,水中曲折的竹排尽头,一个直径两米多的巨大灯笼球发出柔和的黄光,水中倒映出斑驳 的光影,把千古名篇《春江花月夜》的意境具象化呈现。 蟠龙新天地在蟠龙古镇基础上打造,既保留了元代香花桥、清代程家祠堂等,又注入了现代商业与 文化活力。9月底开始,蟠龙新天地推出为期12天的"新焺游园·月满蟠龙"中秋文化盛宴,包括"听曲、 吃席、赶集、切磋、赏灯"等活动。记者看到,老街水系中不时有淡黄色的荧光皮划艇慢悠悠划过,引 来岸上游客纷纷拍照。 "古镇老街+荧光皮划艇",文旅和体育、古风和今韵完美融合,为蟠龙老街增添了一丝新潮与活 力。这个长假,沪上不少古镇都通过 ...
“大河音乐会”等你来 鄂尔多斯准格尔旗国庆中秋假期开启全域“音乐模式”
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-23 02:54
音乐会的举办场地"湾Night街区"滨水区域,本身便是一大亮点。这里不仅有独特的水上舞台,还有可 供游客进入参观的"水上飞机",再结合现代灯光艺术,构建出一个极具沉浸感的开放式演艺空间。观众 在享受听觉盛宴的同时,还能饱览黄河秋色,体验"水景交融、声光互动"的独特魅力,使音乐会升华为 一场调动多重感官的沉浸式旅程。 此次"大河音乐会"与嘉年华期间同期举办的拔河邀请赛、街舞挑战赛、机器人联赛、非遗快闪、花车巡 游、中秋游园会等数十项活动形成有机联动。游客白天可领略体育竞技的刺激、体验非遗手作的匠心、 漫步古风市集的雅趣,晚上可投身音乐的海洋,实现从早到晚"全天候"的丰富文旅体验。(李贺) 编辑:张震 转自:新华财经 在内蒙古自治区鄂尔多斯市准格尔旗,一场以黄河为舞台的假日音乐之旅即将启程。作为"准格尔大河 集 准超Bá·金秋文旅嘉年华"的亮点活动之一,"大河音乐会"将于10月1日至8日在"湾Night街区"的水上 舞台澎湃开唱,在这个国庆中秋假期开启准格尔的全域"音乐模式"。 本次"大河音乐会"以"湾Night街区"水上舞台、银钻广场为核心场地,从10月1日至8日持续上演,每日 演出内容各具特色,既有民族风情的 ...
科技赋能中国文旅产业:从体验革新到场景重构
Zhong Guo Xin Wen Wang· 2025-09-12 08:03
Core Viewpoint - The integration of technology into China's cultural tourism industry is transforming traditional experiences into immersive and participatory formats, showcasing innovative applications at the 2025 China Cultural Tourism Industry Expo in Wuhan [1][3][4]. Group 1: Technological Innovations - The expo highlighted the extensive use of robots, which not only performed tasks like guiding and explaining but also participated in artistic performances, showcasing a blend of technology and cultural expression [1][3]. - A humanoid robot named "Silence" captivated audiences by playing drums, demonstrating advanced algorithms that enable it to perform at a level comparable to professional musicians [3][5]. - The "Tianhe 'Yuan' Dream" VR interactive boat project allows users to experience the scenery of Tianjin's Haihe River through virtual reality, breaking the limitations of traditional sightseeing [3][4]. Group 2: Immersive Experiences - A "multi-format cultural tourism immersive dome space" at the expo utilized 8K ultra-high-definition resolution and 360° panoramic viewing technology, allowing audiences to experience significant cultural landmarks and technologies firsthand [5]. - The integration of AI and digital technologies is creating new business models and enhancing existing tourism experiences, making digital cultural tourism products mainstream [5][6]. - Experts emphasize the importance of local cultural exploration alongside technological advancements to create emotionally resonant tourism products and services [5].
创新老手艺“链”接从“头”开始文旅消费 沉浸式文旅体验迸发新热情
Yang Shi Wang· 2025-06-16 06:38
Core Viewpoint - The revival of the traditional "Hand-Pushed Wave" hairstyle in Suzhou has attracted significant attention and business, blending cultural heritage with modern tourism experiences [1][4][9]. Group 1: Industry Trends - The "Hand-Pushed Wave" hairstyle has gained popularity since March 2025, leading to increased customer traffic at local salons [2][4]. - The intricate process of creating this hairstyle takes approximately two hours, involving multiple steps such as rolling, drying, and cooling [2][4]. - The resurgence of this traditional technique has revitalized interest in old barber shops, which are now experiencing a surge in business due to the influx of customers from across the country [4][9]. Group 2: Cultural and Tourism Impact - The "Hand-Pushed Wave" has become a unique cultural experience, attracting tourists who seek not just a hairstyle but an immersive cultural encounter [9][11]. - The combination of the hairstyle with the classical beauty of Suzhou's gardens has created a new wave of tourism that emphasizes personalized and deep experiences [7][11]. - From January to May, the historical district of Pingjiang received 13 million visitors, a year-on-year increase of 18.9%, indicating a positive impact on local tourism and related industries [12].
梁山县丰富文旅新业态,激发市场新活力
Qi Lu Wan Bao Wang· 2025-05-06 07:54
齐鲁晚报.齐鲁壹点康岩通讯员张善锐关义华 水浒酒文化体验馆推出以"酒脉寻踪非遗手作"为主题的文化体验与知识问答竞赛文旅活动。游客可以沉浸式了解黄河文化、运河文化、 水浒文化以及中华酒文化,同时认识历代陶器、瓷器、青铜器及酒具酒器,感受丰富的文化内涵。 梁王湖风景区以"花影摇曳亲子潮集"为主题,策划举办第九届赏花节,推出十二花神迎宾、篝火舞蹈表演等体验项目。同时景区举办梁 山首届儿童跳蚤市场活动,形成集美食游乐、赏花、非遗演绎、亲子野炊互动、汉服巡游于一体的潮市集,为游客带来丰富多彩的假日 体验。 梁山县以各景区为平台,举办各类特色文化活动,解锁多元体验场景,不仅给游客们提供了丰富的互动体验,更以创新模式激活了文旅 市场,为假日经济注入强劲动力,让"水浒故里忠义梁山"品牌愈发熠熠生辉。 "能和水浒人物进行互动非常棒,景区里有很多好玩的节目和有特色的美食,体验了一次'上梁山做好汉'的感觉。"来自泰安市东平县的 游客王娜说。 "五一"假期,梁山县紧扣"锦绣山河美好旅程"年度主题,依托"水浒故里.忠义梁山"文化IP,创新构建"'忠'情水浒场景活化+'义'游服务全 程护航"双核驱动模式,通过沉浸式文化体验与全链条服务保 ...
“五一”假期,海南文旅市场持续火爆
Hai Nan Ri Bao· 2025-05-06 01:17
Core Insights - The tourism market in Hainan is experiencing a significant surge during the "May Day" holiday, with hotel bookings increasing by over 20% year-on-year and inbound travel orders rising by 230% [3][4]. Group 1: Tourism Growth - Hainan's tourism market is thriving, with various attractions and cultural activities drawing large crowds and boosting consumer spending [3][4]. - The Fushan Coffee Cultural Town welcomed over 20,000 visitors during the holiday, generating around 5 million yuan in surrounding consumption [4][5]. - The Wuzhishan Red Canyon attracted approximately 23,000 visitors, marking a 46% increase compared to the previous year [6]. Group 2: Diverse Experiences - The holiday showcased a trend towards diverse tourism experiences, with both traditional hotspots and lesser-known attractions gaining popularity [7]. - Hainan launched nearly 100 cultural and tourism activities, combining music, food, and cultural elements to enhance visitor experiences [7]. Group 3: Enhanced Visitor Services - Hainan implemented various initiatives to improve visitor experiences, such as distributing fresh coconuts and offering complimentary drinks at several attractions [9]. - The province's commitment to warm hospitality is evident through numerous "pet guest" actions aimed at making tourists feel welcome [9].
陕西:文旅消费“多点开花” 勾勒假期活力图景
Shan Xi Ri Bao· 2025-05-05 23:05
Group 1 - The tourism market in Shaanxi is experiencing significant growth during the "May Day" holiday, with increased consumer engagement in dining, shopping, and entertainment [1] - Red tourism, particularly in sites like Yan'an, is gaining popularity among young people, who are seeking immersive experiences related to revolutionary history [1] - The newly launched immersive performance "Defending Yan'an" features seven interactive scenes, enhancing visitor engagement through a multi-sensory experience [1] Group 2 - Cultural experiences such as museum visits and traditional performances are showcasing the rich heritage of Shaanxi, attracting a diverse audience [2] - Major museums in Shaanxi are optimizing services by increasing ticket prices and extending opening hours to accommodate rising visitor numbers [2] - The "Tang Palace" scenic area has organized a series of immersive cultural activities, blending traditional performances with interactive elements to enhance visitor experience [2] Group 3 - The large-scale performance "The Eternal Song of Xi'an" has set new records for daily shows and audience numbers during the holiday period [3] - There has been a notable increase in foreign tourists visiting Xi'an, contributing to the local economy and cultural exchange [3] - Shaanxi is promoting inbound tourism through multilingual promotional materials and curated travel packages, with a significant rise in inbound tour groups compared to the previous year [3]
“不白来啊都不白来”,山东景区日撒3000斤蛤蜊让游客“赶海”!赏花、看戏剧等假日文旅消费预计持续走高
21世纪经济报道· 2025-05-02 12:45
Core Viewpoint - The "May Day" holiday has seen a surge in cultural and tourism consumption, with innovative immersive experiences being introduced across various regions, leading to a vibrant holiday market [1]. Group 1: Travel Trends - The travel heat index for the "May Day" holiday is expected to reach a new high since 2023, with hotel search popularity doubling and flight search interest increasing by 80% compared to the previous week [1]. - The market is showing a trend of strong supply and demand, with a shift towards quality leisure and vacation travel [1]. Group 2: Innovative Experiences - In Shandong Rizhao, a beach resort has introduced a unique initiative where staff scatter clams along the shore to enhance the experience for visitors, ensuring they leave with something [4][6]. - The initiative has garnered significant online attention, with visitors expressing excitement about the clam-catching experience [6]. Group 3: Cultural Events - In Beijing's Changping district, two large music events are expected to attract over 70,000 attendees during the holiday, promoting a "music + cultural tourism" immersive experience [7]. - Various cultural activities are planned, including a large immersive lantern festival and a mini off-road running event, aimed at enhancing visitor engagement [9]. Group 4: Increased Capacity and Offerings - In Zhengzhou, the "Only Henan · Drama Fantasy City" has increased its operational capacity by adding over 300 temporary service positions and extending operating hours to 13 hours, with more than 200 performances scheduled daily [11]. - In other regions, such as Fujian and Zhejiang, new immersive experiences and events are being launched, showcasing local culture and attracting tourists [13]. Group 5: Popular Destinations - The top ten domestic travel destinations during the "May Day" holiday include Beijing, Chengdu, Shanghai, and Kunming, indicating a strong interest in these locations [13].