Core Insights - The article highlights the changing landscape of the Chinese New Year gift market, emphasizing the launch of over 50 new gift boxes by Liangpin Shop, themed "Fresh, Trendy, and Substantial" [1][2] - The gift economy is projected to exceed 1.6 trillion yuan by 2027, indicating a shift towards a more mature and emotionally resonant consumer experience [1][8] Product Innovation - Liangpin Shop's new offerings include a "Canned Series" that transforms traditional blessings into modern expressions, focusing on the freshness and seasonal essence of the products [3][4] - The four new gift boxes are designed with traditional auspicious meanings and include a variety of high-quality nuts and snacks, presented in transparent packaging for clear visibility of quality [4][6] Cultural Integration - The "So Big Series" incorporates elements of intangible cultural heritage, allowing consumers to engage with cultural symbols through modern design, thus redefining the concept of "trendy" for younger audiences [5][6] - Liangpin Shop previously collaborated with cultural IPs, enhancing the cultural experience of consuming snacks and making heritage accessible in everyday life [5][6] Quality Assurance - The company emphasizes the importance of high-quality ingredients, sourcing organic nuts and ensuring a traceable supply chain to meet modern consumer expectations for authenticity [7][8] - Liangpin Shop has established 14 dedicated raw material bases and collaborates with over 200 food partners, reinforcing its commitment to quality and sustainability [7][8] Market Trends - The gift economy is evolving towards "quality-driven growth," with consumers increasingly valuing cultural significance, health attributes, and emotional connections in their purchases [8] - Industry experts suggest that brands like Liangpin Shop, which combine supply chain strength with cultural innovation, will lead the market by focusing on experience and content rather than just products [8]