春节临近，2026年年货消费旺季已然拉开序幕。 商务部正深入实施提振消费专项行动，组织开展新春消费季、网上年货节、老字号嘉年华等系列扩消费活动，推动"政策+活动"双轮驱动，创新打造多元化 消费场景，扩大优质商品和服务供给，更好满足城乡居民节日消费需求。 与往年不同，新京报贝壳财经记者探访线上、线下商超发现，今年的年货市场呈现出鲜明的新特征：随着年轻消费群体成为主力，年货采购正从过去以家庭 为单位的"集中囤货"，转向更个人化、场景化的"即时满足"。 与此同时，曾经作为节前统一备货的"库存商品"，如今已融入日常生活，成为随时可得的选择。其中，宠物经济异军突起成为消费新热点，即时配送服务的 升级则让"随时随地办年货"成为现实，新消费、新趋势共同勾勒出2026年年货市场的多元图景。 从"储备物资"到"即时悦己"，商超引入人工智能玩法 "以前办年货，都是全家出动，拉着购物车批量采购米面油、烟酒糖茶，堆在家里能吃大半个月。现在不一样了，想吃车厘子随时下单，30分钟就能送到 家，不用囤着占地方。"在北京工作的95后消费者李女士的感受，道出了年货消费的核心转变。 淘宝闪购年货节数据印证了这一趋势。年货节期间，进口车厘子售出超 ...

央视网消息：随着气温降低，北方地区的室外已经不能种植瓜菜，而在海南三亚，冬季瓜菜的销售逐渐进入旺季。元旦过后，三亚每天的 冬季瓜菜交易量都在200万斤左右。 记者在三亚崖州果蔬批发市场交易区内看到，满载新鲜瓜菜的车辆接连驶入，早已等候在此的收购商们迅速围拢上来询价采购，种植户们 也抓紧时机推介自家优质产品，盼着卖出个好价钱。 据市场管理方介绍，三亚冬季瓜菜主要发往河南郑州、北京、上海等地。从去年11月份开始，三亚冬季瓜菜陆续进入交易期，到今年1月 初，交易量已经达到2500万斤，预计本月底至下月初将迎来交易高峰期。 江苏无锡：甘露青鱼开捕 年货市集开启 青鱼是江南地区过年餐桌上必不可少的美食。1月8日，随着今年第一尾甘露青鱼被捕捞上岸，丰收庆余的江南岁末盛景正式拉开帷幕。 清晨，湖水荡漾，渔歌嘹亮。随着一声开捕号令，渔网缓缓收紧，数千斤甘露青鱼跃出水面，银鳞闪耀、水花四溅，构成一幅"一网收尽 江南冬，满舱银鳞耀日光"的丰收画卷。 随着甘露青鱼开捕，无锡年货市集同步开启。50多个特色农副产品摊位组成"一站式"年货采购平台，地道本地"土特产"和时令年货吸引了 许多市民驻足购买。 浙江建德：全链条优化 让土特产变身 ...

Core Insights - The article highlights the changing landscape of the Chinese New Year gift market, emphasizing the launch of over 50 new gift boxes by Liangpin Shop, themed "Fresh, Trendy, and Substantial" [1][2] - The gift economy is projected to exceed 1.6 trillion yuan by 2027, indicating a shift towards a more mature and emotionally resonant consumer experience [1][8] Product Innovation - Liangpin Shop's new offerings include a "Canned Series" that transforms traditional blessings into modern expressions, focusing on the freshness and seasonal essence of the products [3][4] - The four new gift boxes are designed with traditional auspicious meanings and include a variety of high-quality nuts and snacks, presented in transparent packaging for clear visibility of quality [4][6] Cultural Integration - The "So Big Series" incorporates elements of intangible cultural heritage, allowing consumers to engage with cultural symbols through modern design, thus redefining the concept of "trendy" for younger audiences [5][6] - Liangpin Shop previously collaborated with cultural IPs, enhancing the cultural experience of consuming snacks and making heritage accessible in everyday life [5][6] Quality Assurance - The company emphasizes the importance of high-quality ingredients, sourcing organic nuts and ensuring a traceable supply chain to meet modern consumer expectations for authenticity [7][8] - Liangpin Shop has established 14 dedicated raw material bases and collaborates with over 200 food partners, reinforcing its commitment to quality and sustainability [7][8] Market Trends - The gift economy is evolving towards "quality-driven growth," with consumers increasingly valuing cultural significance, health attributes, and emotional connections in their purchases [8] - Industry experts suggest that brands like Liangpin Shop, which combine supply chain strength with cultural innovation, will lead the market by focusing on experience and content rather than just products [8]