本报记者 韩昱 张芗逸 见习记者 何成浩 这个春节假期，人享其行，货畅其流。交通运输部数据显示，2月16日至2月22日，邮政快递累计揽收量 约8.06亿件，累计投递量约6.3亿件。 "这组数据十分亮眼，8.06亿件的揽收量并非只是数字，它意味着消费动能的强劲复苏，也印证了'年货 经济'的持续升温。"苏商银行特约研究员付一夫在接受《证券日报》记者采访时表示。 节日寄递热度高 物流网络高效护航 值得一提的是，在业务量增长的同时，该站点并未明显增加人手。上述负责人介绍，公司通过业务量预 测系统对春节期间的件量进行提前测算，并据此合理安排值班人员。"今年件量基本处于预测区间内， 没有出现人手短缺的情况，单人工作量也保持在可承受范围之内。"该负责人表示。 刘春生认为，未来快递行业将持续成为促消费、扩内需的核心支撑。物流网络的不断完善会持续打通城 乡消费流通的堵点。同时，快递行业与实体经济的融合将更加深入，在推动消费升级、助力乡村振兴、 促进区域经济协调发展中发挥更为关键的桥梁纽带作用。 "人肉背特产"成过去式 快递+文旅成新时尚 春节期间物流网络的高效运行，也改变了游客的消费方式。 大年初五下午，在贵阳一家脆哨店内，来 ...

"年底是我们最忙的时候，也是最开心的时候。订单量太大，很多都是回头客，有的甚至提前几个月就 预订了。"舥艚中心渔港鱼干加工点负责人郭爱琴表示，"现在我们的产品销路很广，除了北京、上海等 国内大城市，还有国外的订单，我们日夜赶工，确保每一份年货都能准时送达消费者手中。" "这就是我们舥艚传统的老手艺，纯天然日晒鱼干。年底了，给家里备上几条，不管是清蒸还是红烧， 都是满满的家乡味！"为了应对激增的订单，当地商家不仅延长了工作时间，还通过"线上直播+线下体 验"的方式，让更多人了解舥艚鱼货的魅力。 电商主播陈少芬介绍，"我们的快递发往全国各地，其中义乌和杭州的订单最多。我们也在抖音、视频 号等平台发布内容，很多人看到我们晒出的干货品质好，就直接下单购买。" 海产品的热销，更缘于产品品质的不断升级。放眼"中国梭子蟹之乡"苍南炎亭镇，当地依托"蟹公寓"共 富项目，告别螃蟹零散养殖、暂养难的困境，梭子蟹、青蟹成为新春年货市场抢手货。 (新春走基层)海产品走俏年货市场 浙江温州新春"鲜"声夺人 中新网温州2月16日电(周健 金君 徐舒婷)浙江温州人的春节，从来离不开大海的馈赠。 连日来，温州这座被东海滋养的滨海之城，正被一 ...

智通财经记者 张颖 据新华社报道，从1月下旬到元宵节，2026年上海新春非遗系列活动有数百项，包括四大板块，分别是 聚焦非遗美食的"舌尖烟火"，聚焦古镇、商圈灯会的"璀璨烟火"，聚焦年画展、写春联等新春文化活动 的"笔墨烟火"以及聚焦非遗技艺体验的"匠心烟火"。在不断焕新的节庆活动、更加美丽的城市风景以及 可互动探索的文旅空间里，人们领略传统文化绽放出的时代光彩。 2026年2月4日，上海陆家嘴，安徽汪满田非遗鱼灯在东方明珠塔附近巡游，与游人互动。视觉中国 图 国潮古镇 2026年"我们的节日春节"主题活动在朱家角古镇举行。活动以中华优秀传统文化为根脉，以国潮为特 色，推动传统年俗与时代精神交融共生、江南雅韵与城市活力交相辉映。 2026年2月10日，上海朱家角古镇，在民俗文化迎新春活动中，身穿汉服的女子与人们互动。视觉中国 图 2026年2月10日，上海朱家角古镇，小游客体验吹糖人。视觉中国 图 在泗泾古镇，人们逛新春市集，欣赏安方塔"光绘泗泾"光影秀等，迎接颇具烟火气的海派新年。 这是设在泗泾古镇主街上的时尚打卡装置。新华社记者 陈爱平 摄 灯会亮相 自泗泾古镇点亮灯彩，上海市宝山区罗店暖春灯会、嘉定区州 ...

Core Viewpoint - The article highlights the evolving nature of Chinese New Year shopping, showcasing a blend of traditional and modern consumer behaviors, with an emphasis on cultural significance and economic implications. Group 1: Traditional and Modern Shopping Trends - Traditional markets are experiencing a resurgence, with local specialties and festive foods being popular among consumers [3][5] - The integration of online platforms with traditional markets is enhancing the shopping experience, allowing farmers to promote their products through live streaming [5] - Consumers are increasingly purchasing a mix of local and international products, reflecting a globalized shopping trend during the New Year [7] Group 2: Travel and Experience as New Year Goods - Travel has become a significant category of New Year goods, with an increase in average travel days during the holiday, reaching 5.9 days, up by 1.1 days from the previous year [9] - Various promotional activities, including the distribution of over 3.6 billion yuan in consumer vouchers, are encouraging travel and cultural experiences during the holiday [9] Group 3: Technological and Cultural Products - The demand for upgraded electronic products, such as energy-efficient appliances and smart devices, has surged, with sales exceeding 590 billion yuan in January alone [13] - Cultural products, particularly those related to zodiac themes and traditional crafts, are gaining popularity, with unique items like the "crying horse" toy becoming bestsellers [17] Group 4: Cultural Significance and Global Influence - The inclusion of the Spring Festival in the UNESCO list of intangible cultural heritage has expanded its global influence, attracting foreign consumers to participate in the New Year shopping [19] - The blending of consumption and cultural expression reflects a growing cultural confidence in China, as consumers increasingly seek products that embody cultural symbols [21]

Group 1: Market Overview - The upcoming Spring Festival has led to a peak in sales at the Dou Nan Flower Market in Kunming, which is the largest fresh-cut flower trading market in Asia, connecting domestic consumers with global flower demand [1][3] - Various vibrant and festive New Year flowers are now available, including imported flowers from countries like Vietnam and the Netherlands [1][3] Group 2: Sales and Export Data - The export volume of fresh-cut flowers this month is five times the usual amount, with orders already scheduled into the new year [7] - In January 2026, the Kunming Customs reported an export of 9,748.47 tons of fresh-cut flowers, averaging over 5 million stems exported daily, representing a year-on-year increase of 21.09%, with a total value of 192.7 million yuan, up 22.97% [9] Group 3: Domestic Production and Technology - In Gansu, local fresh-cut roses are gaining popularity, supported by advanced technology that allows for continuous flower production [12][15] - The use of smart greenhouses enables precise control of temperature and humidity, extending the vase life of fresh-cut roses from one week to 15 days [15] Group 4: Consumer Preferences - Consumers are increasingly focused on the aesthetic appeal and practical factors such as shelf life and durability when purchasing flowers [13] - Online sales and live streaming have become popular, allowing consumers to select and compare flowers conveniently, with cold chain logistics ensuring delivery within 48 hours [15]

Core Viewpoint - The article highlights the vibrant growth of the "New Year goods economy" in China, showcasing how traditional customs and modern consumer trends are merging to create a dynamic market environment during the Spring Festival season [3][15]. Group 1: Consumer Trends - The demand for New Year goods is evolving, with consumers increasingly favoring products that emphasize quality, local characteristics, and health attributes [3][4]. - There is a shift from merely purchasing goods to seeking immersive experiences and cultural engagement during the shopping process [4][5]. - Convenience is becoming a priority, with consumers preferring one-stop shopping experiences that simplify the purchasing process [3][4]. Group 2: Market Dynamics - The New Year goods market is characterized by a blend of traditional and innovative products, with local specialties gaining popularity among consumers [5][6]. - The integration of online and offline sales channels is enhancing market reach, with live streaming and interactive experiences driving consumer engagement [8][9]. - Local governments and businesses are collaborating to ensure a stable supply and vibrant market atmosphere, including measures like extended store hours and promotional activities [6][10]. Group 3: Economic Impact - The New Year goods economy is seen as a crucial driver for domestic consumption, contributing significantly to economic growth and stability [10][15]. - The article notes that by 2025, domestic demand is expected to account for over 67% of China's economic growth, with consumption alone contributing 52% [10]. - The expansion of the New Year goods concept reflects broader trends in consumer behavior, moving from basic needs to a focus on quality and emotional value [15][16]. Group 4: Policy and Regulation - Local authorities are implementing measures to ensure fair distribution of temporary market stalls, enhancing transparency and market vitality [12][13]. - The issuance of consumer vouchers and promotional activities is being closely monitored to ensure fairness and effectiveness in stimulating spending [14][15]. - Regulatory bodies are actively involved in overseeing food safety and pricing practices during the festive season to protect consumer interests [11][16].

个性年货受追捧 如今，年货的边界正在快速拓宽。 在北京一家文创工坊，"汪氏皮影"第五代传承人党飞华一边雕刻着手中的皮影骏马配饰，一边介绍与品 牌联名推出的新年限定礼盒。"将非遗技艺融入现代设计，变成可拼装、可互动的新年礼，让老手艺有 了年轻化表达。"当下，这类非遗与新消费、新场景结合的年货，成为不少年轻人的心头好。 在广州"非遗贺新春·寻味中国年"活动现场，广府醒狮、潮汕英歌等非遗项目引人瞩目，很多都转化为 可购买、可体验的"新年货"。"伴随广东推出10条非遗年俗旅游线路，越来越多人从'买年货'升级为'游 年俗'。广州酒家作为本地老字号，将'饮茶咩'等文创IP与本地年俗和文旅经济相融合，让游客感受到特 色鲜明的'广式年味儿'。"广州酒家集团品牌管理部主管卢启文认为，这一转变的关键，在于对传统文 化资源的创造性转化。年货消费不断涌现的新需求，也促使商家与时俱进，推出更多贴合时代的优质好 产品。 科技感与智慧化也在重构年货定义与消费场景。在北京某数码卖场，消费者徐赫正在体验新款AI眼 镜，实用功能叠加国家以旧换新补贴，成为提升生活品质的"硬核年货"。2025年年底以来，国家大规模 设备更新和消费品以旧换新政策落地 ...

Group 1 - The upcoming Spring Festival is driving a surge in consumer activity, with various regions showcasing their unique products and cultural offerings [1][6][10] - In Fujian's Nanjing County, the flower market is experiencing peak sales, with over 30,000 orchid units shipped daily through online channels, supported by dedicated logistics for timely delivery [4][1] - Shandong enterprises are launching cultural products themed around the Year of the Horse, incorporating auspicious meanings that resonate well with consumers [3][7] Group 2 - Hubei's Yangxin County is hosting the first "Supply and Marketing New Year Goods Fair," creating an efficient supply chain connecting farmers, cooperatives, and consumers, enhancing local agricultural sales [6][10] - The Northeast New Fa Di agricultural supply chain center in Liaoning is acting as a major hub for distributing New Year goods across the country, facilitating the exchange of northern and southern produce [9][12] - The variety of products available for the Spring Festival is enriching the festive atmosphere, reflecting a blend of traditional and modern consumer preferences [12][10]

Core Viewpoint - The express delivery industry is experiencing a peak in business volume due to the "New Year goods" market, with significant growth in logistics and cross-border delivery services, enhancing consumer access to global products [1][4]. Group 1: Express Delivery Volume and Trends - From February 2 to February 8, the national express delivery volume reached approximately 4.686 billion packages, reflecting a month-on-month increase of 3.19%, with an average daily volume of nearly 670 million packages [1]. - The peak season for express delivery is driven by the demand for New Year goods, with a notable increase in the volume of imported fruits, particularly Chilean cherries, which saw an increase from 10,000 containers last year to over 17,000 containers this year [2][3]. Group 2: Cross-Border Logistics and Domestic Delivery - Efficient collaboration between cross-border logistics and domestic delivery has enabled a seamless flow of global products into consumers' New Year shopping lists, with significant increases in the import of seafood and flowers from countries like Bangladesh and Pakistan [4]. - The logistics network has been optimized to ensure rapid delivery, with "same-day delivery" becoming standard for major regions, and "next-day delivery" for others, thanks to advanced cold chain logistics [3][4]. Group 3: Regional Developments and Innovations - The western regions of China are increasingly integrated into the "free shipping zone," with a 35% year-on-year increase in the volume of ski-related equipment deliveries in Urumqi, Xinjiang [5][6]. - New logistics models, such as centralized shipping, have improved efficiency and reduced costs, with a 60% improvement in service time for deliveries to Xinjiang during the peak season [5]. Group 4: Consumer Electronics and Policy Support - The introduction of new subsidy policies has boosted the demand for electronic goods, with a 30% increase in orders for home appliances and a 68% increase in digital product orders in January [9][10]. - The total sales from the old-for-new appliance program reached 2.971 billion yuan, with 6.813 million home appliances exchanged, indicating a strong consumer response to the policy [9][10]. Group 5: Holiday Logistics and Service Continuity - During the Spring Festival, major express companies have committed to maintaining service continuity, ensuring that essential deliveries are met despite potential disruptions due to holiday travel and weather conditions [12]. - After the holiday, a rapid recovery in delivery service demand is expected, with companies preparing to restore operations to normal levels quickly [13].

Core Insights - The express delivery industry is experiencing a peak in business volume due to the "New Year goods" season, with approximately 4.686 billion packages delivered nationwide from February 2 to February 8, marking a 3.19% increase compared to the previous period [1] Group 1: Cross-Border Logistics and Domestic Delivery - Efficient collaboration between cross-border logistics and domestic delivery has allowed global products to enter consumers' New Year shopping lists, with significant increases in the volume of imported fruits like Chilean cherries [2][3] - The logistics network has enabled rapid delivery, with cherries arriving in China within a day of order placement, showcasing the effectiveness of the "warehouse-to-transit" model [3] Group 2: Regional Developments in Logistics - The western regions of China are becoming part of the "free shipping zone," with a notable increase in the delivery of agricultural and industrial products, particularly in Xinjiang, where the volume of ski-related equipment has surged by over 35% year-on-year [5][7] - Enhanced logistics capabilities in regions like Gansu and Yunnan are facilitating the rapid movement of local specialties, with a projected 26% increase in cargo volume at the Kunming transit center during the New Year period [8] Group 3: Consumer Electronics and Policy Support - The introduction of new subsidy policies has led to a surge in demand for electronic goods, with a 30% increase in orders for home appliance delivery and installation services since January [9][10] - The total sales of home appliances and digital products during the New Year season have significantly contributed to the overall growth of the express delivery business, with over 6.813 million home appliances sold under the old-for-new policy [10][11] Group 4: Logistics Service Continuity During Holidays - The express delivery sector is preparing for a surge in demand during the Spring Festival, with major companies like China Post and SF Express committing to maintain service availability throughout the holiday period [13] - Companies are implementing measures to ensure the well-being of delivery personnel while managing the expected fluctuations in service demand during the holiday season [13]