Core Viewpoint - The controversy surrounding "Jindi Chocolate" arose from a promotional post that was perceived as inappropriate, leading to public backlash and subsequent apologies from the brand [1][3]. Group 1: Company Response - "Jindi Chocolate" issued two apologies in one day, acknowledging the inappropriate marketing content and attributing the issue to an automated advertising system that generated the controversial image [2][3]. - The company emphasized that the marketing oversight was a significant lapse and that immediate corrective actions were taken, including the suspension of all paid promotions related to the product [3][6]. Group 2: Product Background - "Jindi Chocolate" is owned by Jindi Food Co., Ltd., which was established in June 1990 and was fully acquired by Good Neighbor Co., Ltd. in 2016 [4]. - The company plans to relaunch the "golden bear chocolate" product, which has been out of production for over a decade, in response to consumer demand, with a 1:1 replica set to be available from September 12, 2024 [6]. Group 3: Operational Details - The operational responsibilities for "Jindi Chocolate" have shifted to Fujian Yizhongheng Trading Co., Ltd., which will handle product relaunch and new product development starting in 2024 [6]. - The company is actively engaging with various departments to address the controversy and is considering compensation or improvement plans, which are still under discussion [6].

Core Viewpoint - The controversy surrounding "Jindi Chocolate" arose from a promotional post that was perceived as inappropriate, leading to public backlash and subsequent apologies from the brand [1][2]. Group 1: Incident Overview - "Jindi Chocolate" posted a promotional message that included the phrase "Little bear becomes big? Is it something you can hold?" which was criticized for being suggestive [2]. - The company issued two apologies, with the first stating that the controversial image was generated by an automated advertising system, and the second clarifying that it was not manually created by their team [2][4]. Group 2: Company Background - Jindi Chocolate is owned by Jindi Food Co., Ltd., which was established in June 1990 and was fully acquired by Good Neighbor Co., Ltd. in 2016 [3]. - The operational responsibilities for Jindi Chocolate's product revival and new product development have been transferred to Fujian Yizhongheng Trading Co., Ltd. starting in 2024 [4]. Group 3: Product Revival - The "canned golden bear chocolate" has been out of production for over a decade, but due to consumer demand, the company decided to revive it in a 1:1 replica format, with the product set to launch on September 12, 2024 [4]. - The promotional content that sparked the controversy was part of a regular marketing effort planned for February 2025 [4].