Workflow
巧克力制造
icon
Search documents
金帝巧克力运营方回应“小熊变大”争议!称产品近年才复产
Nan Fang Du Shi Bao· 2026-01-13 12:10
近日,"金帝巧克力"官方账号发布产品推广帖,"小熊变大?是你能握住了",相关内容被指"擦边",引 起网友不适。随后,品牌方连发两则致歉声明,又被质疑"甩锅AI"。 1月13日,"金帝巧克力"官方账号运营方、产品复产团队负责人回应南都N视频记者称,"争议图片属于 系统自动生成并自动展现,团队已立即暂停产品相关的所有付费推广,并对既有内容进行自查。目前具 体的补偿或改进方案还在讨论中,尚未最终确定。" 公开信息显示,金帝巧克力所属公司为金帝食品有限公司,于1990年6月成立,公司前身为中粮金帝食 品(深圳)有限公司。金帝食品有限公司在2016年被好邻居股份有限公司全资收购。 运营公司负责人首发声 1月13日,南都记者联系上"金帝巧克力"在上述平台的运营主体——福建壹众恒商贸有限公司(下称"壹 众恒"),该公司负责人江先生表示,自2024年起,金帝巧克力的产品复产和新品开发都是由壹众恒在 实际运营。 "目前金帝食品有限公司主要精力在生产,品牌对外事宜由壹众恒负责。"江先生介绍称,目前"金帝巧 克力"在其他社交平台的渠道推广都由其所在团队共同运营。 涉事帖文。 一天连发两份声明致歉 有网友在社交平台反映称,"金帝巧克 ...
金帝巧克力擦边营销翻车,这个锅AI不背
Feng Huang Wang· 2026-01-12 12:02
一句"小熊变大?是你能握住了!"的营销文案,让金帝巧克力陷入舆论漩涡,而企业的第一反应是将责任推给了"投放平台系统自动优化"。 近日,金帝巧克力因一起营销事件登上热搜。其金色小熊罐装巧克力产品笔记中的"小熊变大?是你能握住了!"内容被指擦边,引发网友不适。 1月12日,金帝巧克力发布致歉声明,承认"对投放环节的把控不到位",同时解释称"投放平台系统将内容自动优化成大字报对外展示"。 评论区的网友并不买账,认为其是在甩锅在AI,"欺负AI不会说话",不少消费者还表示,"本来挺想买的,现在不买了"。 面对舆论危机,企业习惯于寻找外部原因,但这次,AI和算法不应该是替罪羊。 主打情怀的金色小熊,和擦边暗示沾上了边 金帝巧克力这次的营销翻车事件,源起于一个简单的产品说明需求。 2025年2月18日,金帝发布了金色小熊巧克力产品笔记。公司称,由于部分用户反馈感觉复产的金色小熊比小时候小了,因此发布了这份产品笔记,希望 与消费者坦诚沟通并说明情况。 然而,投放平台系统将内容自动优化,以"小熊变大?是你能握住了!"的大字报形式对外展示。正是这一展示形式引发了网友的不适,被指责为"擦边营 销",迅速引发网友大量批评。 面对不 ...
商家用50吨巧克力搭了一座博物馆
Xin Lang Cai Jing· 2025-12-28 11:09
【#商家用50吨巧克力搭了一座博物馆#】#北京这座博物馆巧克力含量拉满#12月28日,记者来到位于北 京坊二期,廊房头条2号院5号楼的巧克巧蔻•巧克力博物馆探访。该馆是北京坊二期具有代表性的潮流 店铺。共2层,历时3年筹备,总巧克力用量近50吨,将于2026年元旦正式开门迎客。博物馆一层划分为 大型巧克力艺术品欣赏、黄金屋互动打卡和可可知识探索三大核心功能区。在巧克力艺术品展区,陈列 着巧克力工艺师用以吨计量的巧克力创作的大型巧克力艺术品:黑白巧克力搭建的中国龙和长城活灵活 现;巧克力北京城、巧克力中轴线、巧克力盘龙藻井等以北京人文风貌为灵感的展品彰显古都文脉。在 此,巧克力不再只是食材,它是制作艺术品的材料和文化表达的载体。"每一片龙鳞,龙爪的细节都由 设计师精心雕琢,每个展品都要花费几个月的时间完成。"现场负责人说。据介绍,为了防止展品腐 败、变质,馆内采用恒温系统,保证室温适中,并定期对展品进行修补。除了宏大的文化主题,这里也 有轻松的互动空间。"书中自有黄金屋" 的沉浸式打卡空间里充满金黄色。仿真金币或堆叠,或散落, 游客可以亲手触摸、拍照,体验"财富"的分量与触感,在各种谐音梗、吉祥话中许下对新的一 ...
瑞航携手飞瑞尔巧克力举办媒体沙龙 “空中甜蜜”传递瑞士风情
《中国民航报》、中国民航网 记者胡夕姮 报道:12月10日,瑞士国际航空公司(SWISS)与瑞士百年 巧克力品牌飞瑞尔(Frey)在沪联合举办巧克力品鉴媒体沙龙活动,以创意巧克力甜品为桥梁和纽带, 向业界及媒体推介醇厚的瑞士巧克力文化。此举亦是双方长期机上合作向地面体验的延伸,旨让更多人 感受"舌尖上的瑞士"魅力。 飞瑞尔巧克力大中华区总经理Jose Chiu介绍,飞瑞尔品牌始终恪守"100%瑞士制造"承诺,严选经雨林 联盟认证的优质可可豆与瑞士本土奶源,以"原豆精制"(Bean to Bar)工艺生产。目前,其产品已通过 线上与线下的多元渠道进入中国市场。"我们为中国消费者带来了多款优质巧克力——包括瑞士国民经 典小排块、高可可含量黑巧克力以及节庆限定礼盒等。展望未来,我们和瑞航愿继续以优质巧克力为纽 带,串联起中瑞两国美味而温暖的情感共鸣。"(编辑:李季威 校对:张彤 审核:程凌) 瑞士国际航空公司大中华区总经理陈倩表示:"目前,瑞航运营每周6班上海至苏黎世、每日1班香港至 苏黎世的直飞航班。'瑞士小巧克力'不仅是我们在航班上的一项特色服务,更是向全球旅客传递瑞士文 化的重要载体。今年5月,我们新招募的中 ...
韩媒关注:中国产费列罗巧克力在韩销售
Huan Qiu Shi Bao· 2025-11-12 23:05
Core Insights - Ferrero, the renowned Italian chocolate brand, has shifted its supply source for the South Korean market from Italy to China, specifically from its factory in Hangzhou [1][3] - The change in production location has raised concerns among consumers regarding the brand's identity, as many associate Ferrero's appeal with its Italian origin [3] - Ferrero has stated that the relocation aims to maintain a stable supply chain while ensuring that product quality remains unchanged [3] Group 1: Supply Chain Changes - Ferrero's decision to supply South Korea with products from its Hangzhou factory is part of a broader strategy to optimize its supply chain and reduce costs amid rising cocoa prices [3] - The Hangzhou factory, operational since 2015, has been supplying products to various markets, including Australia and Mexico, indicating its capability to meet international standards [3] Group 2: Market Reactions - As Italian stock is gradually sold out, the South Korean market is expected to see a complete transition to Chinese-made Ferrero products [3] - Consumer feedback reflects a potential risk to brand perception, with some expressing that the brand's charm lies in its Italian heritage [3]
第八届进博会|专访:“进博会将带给我们更大的平台和机遇”——访首次亮相进博会的德国巧克力展商
Xin Hua Wang· 2025-11-05 01:21
Group 1 - The core viewpoint is that the China International Import Expo (CIIE) serves as a significant platform for companies like Edelmann-Pauli to enter the Chinese market and accelerate their growth [1][2] - Edelmann-Pauli plans to showcase various chocolate products, including chocolate bars, cocoa drinks, and chocolate spreads, marking their brand debut in China [1] - The company aims to enhance brand recognition in China, establish stable partnerships with importers and distributors, and explore deeper cooperation opportunities, including local manufacturing [1] Group 2 - The company recognizes China's high cross-border logistics efficiency, well-developed cold chain facilities, and increasing consumer awareness of high-quality health foods as key reasons for prioritizing the Chinese market [1] - There is a strong alignment between the company's organic product positioning and China's support for the green economy, which is seen as a significant opportunity for collaboration [2] - The CIIE is viewed as a major opportunity for connection and collaboration, not just in products but also in building relationships between people [2]
德国巧克力企业:将进博会作为进入中国的“第一站”
Xin Hua She· 2025-11-04 00:51
Core Viewpoint - The 8th China International Import Expo (CIIE) will be held in Shanghai from November 5 to 10, serving as a significant platform for international companies to enter the Chinese market [2]. Group 1 - The founder and CEO of Edelmann-Pauli Chocolate Company from Germany, Christina Engler, views the CIIE as the "first stop" and "accelerator" for entering the Chinese market [2].
全世界静待美国最高法怎么判,特朗普又改口说“不去了”
Guan Cha Zhe Wang· 2025-11-03 07:10
Core Points - The U.S. Supreme Court is set to hear a significant case regarding the legality of tariffs imposed by the Trump administration, with a hearing scheduled for November 5 [1][5][6] - Trump has stated that this case could be one of the most important in U.S. history, arguing that a ruling against him could leave the country vulnerable in global competition [3][5] - The outcome of the case could have substantial implications for U.S. businesses, particularly those affected by tariffs, with estimates suggesting that companies have already paid around $90 billion in tariffs [15][19] Group 1: Legal Context - The case revolves around the interpretation of the International Emergency Economic Powers Act, which the Trump administration used to impose tariffs on a wide range of goods [4][11] - A previous ruling by the U.S. Court of Appeals determined that the Act does not grant the president the authority to impose such extensive tariffs [4][11] - The Supreme Court's decision will address the broader question of presidential powers and the limits of executive authority in trade matters [9][10][17] Group 2: Business Impact - Companies like Learning Resources have reported significant financial losses due to tariffs, with estimates of $14 million in losses attributed to Trump's tariffs [7] - Many businesses are preparing for the possibility that tariffs will remain in place, even if they hope for a ruling against their legality [9][19] - The uncertainty surrounding the tariffs has led to operational challenges for companies, including increased costs and the need to adjust supply chains [19][20] Group 3: Political Reactions - Some Republican senators have expressed concerns that Trump's attendance at the Supreme Court hearing could be perceived as an attempt to pressure the justices [4] - Democratic lawmakers have also criticized the potential for presidential influence over the court, arguing that the president should not attend the hearing [4][11] - The Senate recently passed a resolution to terminate Trump's global tariff policy, although its future in the House remains uncertain [12][11]
探访雨林小岛上的巧克力工厂
Jing Ji Ri Bao· 2025-11-02 01:51
Core Insights - The article highlights the sustainable chocolate production by the company "Daughter of Combu," which is run by indigenous leader Mrs. Nena, providing income to local residents and serving as a model for sustainable development [1][2]. Company Overview - "Daughter of Combu" was founded by Mrs. Nena in 2012, transitioning from informal sales of organic chocolate made from local cocoa to a formal business [1]. - The company produces 100% natural chocolate using wild cocoa from the Amazon, free from chemical additives, emphasizing the importance of authentic local chocolate [2]. Sustainable Practices - The company engages in diverse agricultural practices, utilizing not only cocoa but also other local plants like açaí and cassava, ensuring year-round income and maintaining biodiversity on the island [2]. - The Brazilian Agricultural Federation supports sustainable development in the region, providing training in production techniques and management to help indigenous communities thrive [2]. Tourism and Community Impact - The success of the chocolate factory has turned Combu Island into a significant tourist destination, allowing visitors to learn about cocoa production and sustainable practices [2]. - Mrs. Nena emphasizes the importance of educating visitors about the value of their work and the need to preserve the rainforest for future generations [3]. Future Aspirations - With the upcoming COP30 conference in Belém, Mrs. Nena hopes to raise awareness about the conditions of indigenous and small-scale farmers, advocating for public resources to support their communities [3].
品质消费、商场“焕新” 这五年我国消费市场量质齐升
Sou Hu Cai Jing· 2025-10-15 00:34
Core Insights - Consumption is the "main engine" of economic growth and a "barometer" of people's well-being, with a series of policies implemented during the "14th Five-Year Plan" period to boost domestic demand and promote consumption [1][2] Group 1: Consumption Growth - The total retail sales of consumer goods in China is expected to exceed 50 trillion yuan this year, with an annual growth rate of 5.5% from 2020's 39.1 trillion yuan to a projected 48.3 trillion yuan in 2024 [2][17] - Consumption contributes approximately 60% to economic growth annually during the "14th Five-Year Plan" period [2][17] - The penetration rate of new energy vehicles has surpassed 50% in the first half of this year, with a projected growth of 5.4 times in ownership by 2024 compared to 2020 [2] Group 2: New Consumption Trends - New consumption scenarios and business models are emerging, with a focus on enhancing consumer experiences rather than just shopping efficiency [5][7] - The transformation of traditional shopping experiences into interactive and engaging environments is evident, as seen in the Haikou International Duty-Free City [7][9] - The service consumption expenditure is growing at an annual rate of 9.6%, outpacing that of goods consumption from 2020 to 2024 [2][21] Group 3: Market Dynamics - The Chinese market is characterized by a shift towards quality consumption, with an increasing focus on smart and green products through policies like "trade-in" programs [15][19] - The integration of digital technologies and new consumption formats, such as online shopping and live-streaming sales, is driving growth in the retail sector [21][19] - The overall consumption structure is optimizing, with service consumption now accounting for over 45% of total consumption expenditure, showing significant improvement compared to the end of the "13th Five-Year Plan" [21][19]