Core Insights - NetEase Yanxuan has partnered with Lynk & Co to launch a co-branded car fragrance, enhancing the travel experience for consumers and marking a significant step in the car fragrance market [1][2] - The car fragrance series utilizes advanced odor elimination technology, achieving over 90% removal of harmful gases and odors, and has gained popularity with over 1.85 million bottles sold [1][8] - The collaboration includes various products and activities aimed at providing exclusive services to Lynk & Co's large customer base, which values quality and unique travel experiences [2][6] Product Development - The car fragrance series features multiple scents developed in collaboration with renowned fragrance companies, resulting in products like "Blue Boundless" and "Wild Ancient Dragon" [1] - A new exclusive scent, "Gothenburg Sea Breeze," is set to launch in 2025, reflecting the brand's commitment to creating unique olfactory experiences for Lynk & Co owners [5] Marketing and Engagement - The partnership includes offline activities such as car owner salons and product showcases at events like the Guangzhou International Auto Show, enhancing brand interaction and customer engagement [6][8] - The co-branded products, including the car fragrance and other lifestyle items, are designed to resonate with Lynk & Co's 2 million members, creating a strong community around the brand [2][5] Brand Positioning - NetEase Yanxuan aims to provide a high-quality lifestyle experience, focusing on home cleaning and air purification products, while Lynk & Co positions itself as a high-end automotive brand with a focus on innovation and customer experience [8] - The collaboration strengthens both brands' competitive advantages by offering personalized and high-quality products tailored to consumer preferences [5][6]