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打赏先把眼擦亮(“融”观中国)
Core Viewpoint - The article discusses the phenomenon of online tipping, highlighting the issues of manipulation and excessive spending associated with it, particularly in live streaming platforms. It emphasizes the need for regulatory measures to address these challenges and protect consumers, especially minors. Group 1: Online Tipping Phenomenon - Online tipping has become common in various digital activities, including reading novels, watching live streams, and ordering food, but it also presents numerous issues [2] - The Central Cyberspace Administration of China has initiated a campaign to address the "chaos" in online tipping, focusing on practices such as high cashback offers, emotional manipulation, and underage tipping [2] Group 2: Psychological Aspects of Tipping - The article describes how individuals can become deeply engaged in tipping, often leading to significant financial expenditure, as illustrated by a case of a 27-year-old woman who spent 300,000 yuan in four months [4] - Various manipulative tactics, such as "fake romance" and emotional appeals, contribute to the compulsive nature of tipping, which can lead to a dopamine response similar to physical addiction [5] Group 3: Legal and Financial Implications - Many disputes related to online tipping involve substantial amounts, with some cases exceeding 1 million yuan during live streaming events [6] - The average amount in cases related to minors' irrational spending on tipping has been reported to be over 80,000 yuan [6] - Legal recourse for recovering large tips is limited, especially for adults, as tipping is generally recognized as a consumption behavior, unless it involves illegal activities [8] Group 4: Regulatory Measures and Industry Responsibility - The article suggests that platforms should take responsibility for managing manipulative tipping practices, with recommendations for setting limits on tipping amounts [9] - Platforms like Douyin have begun to implement stricter measures against emotional manipulation in tipping, resulting in a 72% decrease in reports of such practices [9] - A collaborative approach involving regulators, platforms, and users is essential for establishing a long-term management mechanism to promote rational consumption and quality content creation [10]