Core Insights - The report indicates that by the end of 2024, the Chinese online literature IP market is expected to reach 298.56 billion RMB, marking a year-on-year growth of 14.6% [1] - The number of online literature authors has surpassed 30 million for the first time, reaching 31.198 million [1] - The online literature reading market is projected to reach 43.06 billion RMB, with a year-on-year increase of 6.8% [1] Market Trends - The report highlights the emergence of realistic themes and traditional Chinese culture in online literature, serving as a vibrant medium for promoting mainstream social values and cultural innovation [2] - The classicization of online literature is accelerating, with 81 outstanding works being archived in the National Library of China and 24 intangible cultural heritage-themed works in the Shanghai Library [2] - The integration of short dramas, games, and AI into the online literature ecosystem is expanding the IP development model, leading to new hits and additional revenue streams [2] International Expansion - The overseas market for Chinese online literature is expected to exceed 5 billion RMB in 2024, with 460,000 overseas online writers and over 350 million users across more than 200 countries and regions [2] - The user base in the Japanese market has surged by 180%, making it the fastest-growing emerging market for global users [2]

Core Insights - The report indicates that by the end of 2024, the market size of China's online literature reading is expected to reach 43.06 billion, representing a year-on-year growth of 6.8% [1] - The market size of online literature intellectual property (IP) has significantly increased to 298.56 billion, with a year-on-year growth of 14.6% [1] - The number of online literature authors has surpassed 30 million for the first time, reaching 31.198 million [1] - The total number of online literary works has reached 41.651 million [1] - The number of online literature users has grown to 575 million, reflecting a year-on-year increase of 10.58% [1]