新华财经杭州10月11日电（于青）数字经济浪潮奔涌，以网络文学、网络影视剧、网络游戏为代表的文化"新三样"正在加快出海步伐，中国文化在全球文化 舞台中呈现出更多的吸睛亮点与更强的市场竞争力。 "文化+科技"带来了数字技术驱动下的内容生产方式和传播方式变革，"积极推进文化与经济的互促共进"在当下有哪些新实践？ 聚焦9月底的杭州，9月25日至29日，第四届全球数字贸易博览会（以下简称"数贸会"）在钱塘江畔举行，专门设立数字文娱展区，集聚218家文化"新三 样"参展单位；9月26日至29日，2025中国国际网络文学周（以下简称"网络文学周"）在杭州白马湖畔举办，探讨人工智能技术赋能、网文出海的趋势和挑 战。从上述两场先后启幕、同天闭幕的展会活动中，可以窥见文化"新三样"乘"数"出海的生动样貌。 数字技术提供引擎 近年来，数字文化新业态不断涌现，中国文化出海成效显著。据商务部统计，2024年我国文化贸易总额达1.4万亿元，其中网络游戏、网络视听等数字元素 富集的贸易领域表现亮眼，规模超3700亿元，占比超过四分之一，增速也显著高于传统贸易。 在网络文学周期间，中国作协发布的《中国网络文学国际传播报告（2025）》显示 ...

解决上述问题，关键在于制度型开放的深化与落地。一方面，要以制度型开放引领一流营商环境建 设，这既是中国服务贸易开放发展的重要趋势，也是服务贸易高质量发展的必然路径。另一方面，要进 一步推进重点领域制度型开放，特别是在电信、教育、文化、医疗、金融等领域要逐步放宽准入限制， 有序扩大服务业市场开放，通过主动对接国际高标准经贸规则，逐步减少或取消外资在服务业中的占比 限制。 政策层面已开始加力。近期，商务部等9部门联合印发《关于促进服务出口的若干政策措施》， 以"扩规模、优结构、强支撑"为核心目标，提出13项具体举措，旨在破解服务贸易企业融资难、数据跨 境流动不畅等瓶颈。值得关注的是，文件明确将数字服务、绿色服务等新业态作为重点支持方向，通过 财税金融、便利化改革、创新驱动三大维度构建全链条政策体系，为未来中国服务贸易发展指明了方 向。 服务贸易高质量发展还要与扩内需战略紧密结合起来，进一步促进优质服务供给。当前，中国消费 市场已进入了服务消费与商品消费并重的阶段，服务消费已成为扩内需的重要抓手之一。要鼓励通过场 景创新和业态融合，不断增加优质服务供给。同时，要善于用好中国超大规模市场的"引力"与人均收入 仍处于中 ...

Core Insights - The discussion highlights the potential for China to surpass the United States as the world's largest economy, with projections indicating a GDP growth rate of 5.2% for China in Q1 2025 compared to 2.8% for the U.S. [1] - The International Monetary Fund (IMF) estimates that by mid-2025, the U.S. GDP will be approximately $28.5 trillion, while China's will be around $19.8 trillion, indicating a narrowing gap due to China's sustained economic growth [1][3]. - Historical context shows that China was once the world's largest economy, contributing significantly to global GDP until the mid-19th century, and is now experiencing a resurgence [1][3]. Economic Shift - The shift of the economic center back to Asia is noted, with Asia contributing over 50% to global economic growth from 2000 to 2025, with China accounting for more than half of that [3][4]. - The population in Asia is projected to exceed 4.5 billion by 2025, representing over 55% of the global population, with a rapidly growing middle class expected to drive global consumption [4][5]. - Asian countries are increasingly leading in technology innovation, with patent applications from Asia accounting for over 65% of the global total [4][5]. Trade Dynamics - The global trade landscape is shifting, with Asia's share of global goods trade expected to exceed 35% by 2025, positioning it as a major trade engine [6][8]. - The Regional Comprehensive Economic Partnership (RCEP), effective in 2024, will cover about 30% of the world's population and GDP, enhancing intra-regional trade [8][9]. - The trade structure is evolving, with a growing emphasis on high-value products and a reduction in reliance on raw material exports [6][8]. Cultural Exchange - The historical context of cultural exchange between East and West is highlighted, with a shift from a "Western-centric" model to a more diverse and mutual learning approach [9][10]. - The cultural industries in Asia are expanding, with projections indicating that by 2025, Asia's cultural market share will exceed 25%, outpacing growth in Western markets [9][10]. Future Outlook - The next 10-15 years are critical for China's potential to surpass the U.S. economically, contingent on addressing challenges such as aging population, regional disparities, and environmental pressures [10][12]. - By 2025, China's service sector is expected to account for over 57% of GDP, with high-tech industries contributing over 15% to industrial output, indicating a shift towards a more balanced economic structure [12][13]. - The ultimate goal of economic growth is to enhance the quality of life for citizens, emphasizing that GDP figures should translate into tangible improvements in daily life [12][13].

居民文化消费不断提升。2024年，全国居民人均文化娱乐消费支出955元，比2020年增长67.8%，增速 快于同期人均消费支出；占居民消费总支出的比重为3.4%，比2020年提高0.7个百分点。2024年末，我 国网络视频、网络音乐和网络文学用户规模分别为10.7亿人、7.5亿人和5.7亿人，分别比2020年末增长 15.5%、13.6%和24.9%。 文化产业规模稳步扩大。2023年，全国文化及相关产业增加值为59464亿元，占GDP比重为4.59%，比 2020年提高0.20个百分点。2024年，全国文化产业实现营业收入191423亿元，比2020年增长37.7%。 （记者王雨萧） 公共文化体系日益健全。2024年末，全国登记备案的博物馆达到7046个，比2020年末增长21.7%；全国 广播、电视节目综合人口覆盖率分别为99.74%和99.82%，数字电视实际用户2.0亿户，比2020年末增长 0.3%。2024年，公共图书馆实际持证活跃读者1.1亿个，比2020年增长9.8%。 国家统计局日前发布的"十四五"以来社会民生统计报告显示，"十四五"以来，我国文化事业和产业繁荣 发展，居民文化消费不断提升。 ...

Overall Requirements - The initiative aims to promote digital trade development in Liaoning, aligning with national policies and focusing on integrating digital and real economies [2] - By 2029, the share of digitally deliverable service trade in Liaoning is expected to exceed 45% of total service trade, with further growth projected to reach 50% by 2035 [2] High-Quality Digital Trade Platform Development - Establishment of the "Shen-Da Dual-Core" digital trade cluster in Shenyang and Dalian to enhance service trade innovation and scale effects [3] - Development of digital trade service platforms focusing on software, communication, big data, and AI, promoting market-oriented operations [3] - Creation of international exhibition brands for digital trade to attract elements and enhance the province's digital trade capabilities [3] New Business Models and Formats in Digital Trade - Promotion of digital transformation in foreign trade, encouraging the growth of cross-border e-commerce platforms and smart port construction [4] - Collaboration between digital industrialization and industrial digitalization, focusing on key technologies like AI and cloud computing [4] - Support for the digital transformation of service sectors such as finance, education, and healthcare [5] International Cooperation in Digital Trade - Encouragement for enterprises to participate in national and international exhibitions to showcase Liaoning's digital trade advancements [6] - Promotion of safe and efficient cross-border data flow mechanisms while ensuring data security [6] High Standards for Digital Trade Rules - Strengthening AI technology support and encouraging local institutions to participate in technology standard development [7] - Investment in digital infrastructure, including 5G and cloud services, to support digital trade [7] - Alignment with international digital trade agreements to facilitate data exchange and regulatory cooperation [7] Implementation Support - Increased financial support and diverse financing options for digital trade enterprises [9] - Optimization of talent support policies and collaboration between academia and industry to cultivate skilled professionals [10] - Establishment of a statistical monitoring system for digital trade development in Liaoning [10]

Core Viewpoint - The significant changes in China's international trade environment, particularly due to the U.S. tariffs, have led to a notable increase in service trade growth, which is expected to provide more certainty to overall trade dynamics [1] Group 1: Service Trade Growth - From 2022 to 2024, China's service trade import and export total is projected to grow at rates of 12.9%, 10%, and 14.4% respectively, while goods trade growth rates are significantly lower at 7.6%, 0.2%, and 5.0% [1] - The proportion of knowledge-intensive service trade is expected to rise from 34.68% in 2019 to 38.5% in 2024, indicating a structural optimization in service trade [1] Group 2: Economic Development and Service Trade - China's economy, with a total GDP of nearly $19 trillion and a per capita GDP of $13,500, has the potential to attract global resources, enhancing domestic economic circulation and high-quality development through service trade [2] - Service trade can facilitate the cross-border flow of production factors, enhancing domestic service efficiency and supporting the transformation of manufacturing through services like brand management and market marketing [2] Group 3: Cross-Border E-commerce - Cross-border e-commerce in China has grown from 1.06 trillion yuan in 2018 to 2.71 trillion yuan by 2024, increasing its share of total goods imports and exports from 3.46% to 6.2% [3] - The growth of cross-border e-commerce exemplifies how service exports can drive goods trade exports, showcasing a new model of service export [3][4] Group 4: Cultural Exchange through Service Trade - Service trade is increasingly playing a role in the international dissemination of Chinese culture, with inbound tourism and media content creation gaining traction [5] - The overseas box office for "Nezha 2" has surpassed $55 million, and the revenue from Chinese online literature in overseas markets is expected to reach nearly 5 billion yuan in 2024, reflecting the growing international competitiveness of Chinese cultural services [5] Group 5: Innovation and Future Development - There is a need to expand service trade through institutional openness and align with international trade standards, particularly in sectors like health, tourism, and culture [6] - The integration of digital technology with various industries is essential for developing new forms of service trade, focusing on digital service exports to create a vibrant and efficient service trade landscape [6]

据"辽宁发布"消息，日前发布的《中共辽宁省委办公厅、辽宁省人民政府办公厅关于推进数字贸易创新 发展的实施意见》（简称《意见》）提出，要以发展数字贸易全产业链为重点，促进实体经济和数字经 济深度融合，塑造对外贸易发展新动能、新优势，服务东北亚开放合作枢纽地建设，为辽宁全面振兴提 供新动力。 到2029年，可数字化交付的服务贸易规模稳中有增，占全省服务贸易总额比重达到45%以上，跨境电子 商务交易规模持续壮大。到2035年，可数字化交付的服务贸易规模占全省服务贸易总额比重达到50%以 上，跨境电子商务发展质量和效益进一步提升，全省数字贸易发展水平进入全国前列。 《意见》明确，要高质量打造数字贸易平台、培育发展数字贸易新业态新模式、深入推进数字贸易国际 合作、高标准对接数字贸易规则标准。 具体来看，《意见》提出，要打造沈大"双核"数字贸易集聚区，支持沈阳市、大连市开展服务贸易创新 发展和服务外包先行先试，用好中国（辽宁）自由贸易试验区等平台，提升集聚水平，扩大规模效应， 引领全省数字贸易发展。鼓励其他地区因地制宜培育数字贸易增长点，逐步形成"双核引领、多点支 撑"的数字贸易发展格局。支持有条件有意愿的地区参加国家服 ...

Core Insights - In 2024, China's digital publishing industry is projected to achieve a total revenue of 17,485.36 billion yuan, representing an increase of 8.07% compared to the previous year [1][3]. Revenue Breakdown - The top four revenue sources in the digital publishing sector are internet advertising, online gaming, online education, and digital music, with internet advertising alone generating 7,583.6 billion yuan [3]. - The revenue from online literature is expected to reach 49.55 billion yuan, showing a year-on-year growth of 29.37% [5]. Industry Trends - The digital publishing industry is increasingly recognized for its social value, serving as a key medium for promoting traditional Chinese culture [3]. - The integration of artificial intelligence (AI) into the publishing sector is deepening, with a rise in the number of companies developing or applying AI technologies [4]. User Engagement - The user base for online literature has grown to 638 million, marking a 16% increase, with the total number of online literature works reaching 42.1 million, an 11.19% increase [5]. - The international reach of online literature has expanded significantly, with 30 million new overseas registered users and approximately 200 million active users [5]. Strategic Focus - The industry is urged to enhance data awareness and strategic planning, breaking down data barriers and promoting compliant data sharing [5]. - There is a call for the establishment of a collaborative mechanism among academia, industry, and research to foster a new ecosystem for knowledge services [5].

Group 1 - The "Z Generation" in China, approximately 260 million strong, is redefining reading habits through digital formats like e-books and audiobooks, emphasizing social interaction and immersive experiences [1][3][20] - Digital reading platforms are witnessing significant user engagement, with 46% of active users on WeChat Reading being from the "Z Generation" [13][20] - The popularity of classic literature and political, economic, and social books is rising among the "Z Generation," indicating a blend of traditional and contemporary reading preferences [5][7][9] Group 2 - The traditional publishing industry is facing challenges due to the digital transformation and changing consumer habits, necessitating a shift towards more interactive and engaging content delivery [22][24] - New technologies and platforms are reshaping the publishing landscape, with a focus on personalized content and community engagement through social media and video platforms [24][25] - The rise of video book summaries and discussions on platforms like Bilibili and Douyin is creating a new trend in reading, although it raises concerns about the depth of understanding and intellectual engagement [15][19][20] Group 3 - The "Z Generation" is heavily influenced by online recommendations and social media, with over 60% of book purchases made through live-streaming platforms [21][22] - The integration of digital and traditional reading methods is seen as essential for fostering a culture of deep reading, which is crucial for cognitive development and critical thinking [26][29] - Educational institutions are encouraged to promote reading habits among students, emphasizing the importance of both digital and traditional reading formats [28][29]

Core Viewpoint - The rise of online literature, along with online dramas and games, has significantly enhanced China's cultural influence globally, establishing a new narrative framework that reshapes the production and dissemination of literature [1][2][3] Group 1: Online Literature's Global Impact - In 2024, approximately 200 million overseas active users of Chinese online literature are expected, with 30 million new registered users and 120,000 new local authors contributing 500,000 works, indicating a gradually forming overseas ecosystem [2] - The international audience's understanding and recognition of Chinese history, culture, society, and values have deepened through Chinese online literature, with nearly one million foreign authors signed on Chinese platforms, creating an innovative chain of "Chinese stories - local expression - global dissemination" [2] - The development of AIGC (Artificial Intelligence Generated Content) has significantly boosted the overseas dissemination of online literature, enhancing translation efficiency by nearly 100 times and reducing costs by over 90% [2] Group 2: New Literary Forms and Cultural Innovation - The evolution of online literature represents not just a change in creation, dissemination, and reading methods, but also the construction of a new literary form that fosters cultural innovation [3] - Online literature has restructured the literary production chain, enabling widespread public participation in literary creation, thus becoming a vital force in building a culturally strong nation and modern Chinese civilization [3] - Despite challenges such as homogenization and the prevalence of formulaic writing, online literature has established new narrative models and literary ecosystems, becoming a subject of imitation and study in the West, thereby contributing to the innovation of global popular literature [3]