内容概况：近20年来，中国传媒业一直保持高速增长态势，随着互联网人口红利的触顶，与互联网业务相关的传媒细分领域（如互联网广告、在线游戏等） 发展逐渐趋于平稳，增长速度有所降低，而如报刊、电视等传统媒体领域广告收入持续下滑，再加上整个经济及市场环境的影响，整体传媒产业呈现增长阶 段性放缓态势。2019年，中美贸易摩擦产生重要影响，我国整体经济下行压力增大，受此影响，中国传媒产业的增速首次回落到10%以下，但仍保持较为平 稳的发展态势，总产值达到22625.4亿元，增速达7.95%。2022年中国传媒产业出现罕见负增长，主要源于三方面压力：宏观经济增速放缓导致企业普遍削减 广告与宣传预算；疫情持续冲击使企业经营承压，互联网及传统媒体广告收入大幅下滑；部分领域如网络游戏受行业政策调整影响，营收显著收缩。这一年 成为传媒产业深度调整与战略转型的关键节点。2023年，受线下消费的复苏、企业经营的降本增效和科技新概念的影响，传媒产业经营环境逐渐恢复正常， 修复与增长成为主旋律，传媒产业总规模增速回归正增长。2023年中国传媒产业总产值为31518.23亿元，首次突破3万亿元，同比上升8.38%。二次元游戏的 竞争、直播电 ...

近日，2025世界中文大会"解码中文世界"平行会议在国家会议中心举办。 此次会议上半场，作家麦家分享了文学与中外文明对话的深层联结，下半场以"网络文学赋能语言 文化传播新范式"为主题，邀请来自文学、翻译等多领域的专家学者展开深入研讨。 最后，麦家向外国青年人发出学习中文的诚挚邀约，鼓励他们通过学习中文，认识一个特别精彩、 特别博大、特别悠久的世界，为未来添砖加瓦。 下半场沙龙围绕文化出海"新三样"之一的网络文学，探讨语言文化传播创新路径。 北京大学中文系教授邵燕君、网络文学作家柳下挥等嘉宾围绕中国网络文学的定义、创作特征、海 外输出模式及出海成功经验等方面展开讨论。 柳下挥表示，写网络文学是一件非常愉快的事情，把脑海中的场景和构思转化成小说，然后呈现在 读者面前，能够被他们看到、喜欢甚至批评，都是非常值得高兴的事情。 在会议中，麦家结合自身创作与国际传播经验，分享了文学推动语言文化传播的深刻见解。 "我经常说，生活就像是一个铁矿，我们小说家、文学家其实是把铁矿石找来，对铁矿石进行提 炼，提炼成铁，对它提纯。"麦家说。 他强调，真实的情感表达与人性共通的主题，是跨越文化隔阂的关键密码，文学能够搭建不同文化 群体 ...

本次论坛上，记者听到来自网络文学作家、专家、平台代表、产业界人士的共同心声：继续以开放精神 推动网络文学成为文明交流互鉴的载体。 当前，包括网络文学在内的文化"新三样"，引发海外受众广泛共情共鸣，成为世界流行文化体系的重要 板块。未来，网络文学在不同文明之间增进理解、沟通民心的独特价值，将更加凸显。 11月的泉州，天朗气清。2025中国网络文学论坛在这里举行。泉州是中国古代海上丝绸之路的起点之 一，2021年，"泉州：宋元中国的世界海洋商贸中心"列入《世界遗产名录》。这是一座因海而兴的城 市，也是一座汇通四海的城市。季风和洋流将中国商船带往世界各地，也将各国文化带回中国。开元 寺、清净寺、天后宫、西街……古城的一处处古迹，一条条老街，留下文明交流的深刻印记。 开放、包容、互通，是这座城市的精神，而这同样也是中国网络文学的底色。从最早的网文论坛让作者 与读者因兴趣而聚首，到各大网络文学平台覆盖5.75亿用户，中国网络文学成为世界独一无二的文化景 观。网络文学以开放包容的姿态，容纳世界各地的创作者和读者，不论民族、身份、性别、地域，人们 总能在网文世界的瑰丽想象和动人故事里收获新知和感动。 论坛上，平台网站在网络 ...

Industry Overview - The Chinese media industry has maintained rapid growth over the past 20 years, but growth rates have slowed due to the saturation of internet user demographics and the decline in traditional media advertising revenues [1][13] - In 2019, the growth rate of the media industry fell below 10% for the first time, with a total output value of 22,625.4 billion yuan, reflecting a growth rate of 7.95% [1][13] - The media industry experienced rare negative growth in 2022, primarily due to macroeconomic pressures, the impact of the pandemic, and regulatory changes in sectors like online gaming [1][13] - In 2023, the media industry began to recover, with a total output value of 31,518.23 billion yuan, marking an 8.38% year-on-year increase [1][13] - The projected total output value for the media industry in 2024 is approximately 34,157.9 billion yuan [1][13] Market Dynamics - The emergence of new competitive phenomena such as the rise of live-streaming e-commerce and the popularity of short dramas indicates that media companies must explore new avenues or enhance existing potential sectors to break through in a saturated market [1][13] - The media industry has formed a diverse and rich competitive landscape, encompassing content production, marketing services, channel distribution, and cultural communication [15] Policy and Regulation - Recent policies have focused on the integration of traditional and new media talent, encouraging professionals to leverage their skills across platforms to enhance the influence and credibility of mainstream media [7] - The government is also supporting high-quality cultural development, emphasizing the importance of original content creation across various media sectors [7] Industry Trends - The media industry is undergoing a profound transformation driven by technology, with AI and big data becoming core engines for content production and distribution [17] - The deep integration of media forms is reshaping user experiences, creating immersive storytelling through cross-media narratives and IP collaborations [18] - The industry is moving towards verticalization and community building, with platforms focusing on specific content areas to foster digital communities with strong cultural identities [19] Financial Performance - In 2022, the media sector's revenue was 4,701.87 billion yuan, a decline of 6.07% year-on-year, returning to 2019 levels [10] - The projected revenue for the media industry in 2024 is 6,059.64 billion yuan, reflecting a year-on-year growth of 1.89% [10] - The gaming sector showed significant growth, with revenues in the first half of 2025 reaching 544.52 billion yuan, a 22.17% increase year-on-year [11]

一部网络文学改编的短剧上线，能带动原著日读人数增长超300%；中国网络文学全球共创共享，海外 活跃用户达到约2亿并催生一批本土创作者——我们该如何定义今天的网络文学？ 11月9日到12日，以"大时代、大视野、大文学"为主题的2025中国网络文学论坛在福建泉州举行。网络 文学作家、平台代表、产业人士，共话网络文学主流化、精品化、产业化、国际化之路。 "十五五"规划建议提出，要"繁荣互联网条件下新大众文艺""引导规范网络文学、网络游戏、网络视听 等健康发展"。与会专家认为，随着主流化、精品化进程不断加快，网络文学对文化产业的撬动作用日 益凸显，国际影响力显著增强，向高质量发展阶段阔步迈进。 值得关注的是，网络文学改编短剧成为行业新风口，"小说—短剧"的联动模式，扩大了网络文学的用户 覆盖面，带来产业融合的倍增效应。短剧《家里家外》聚焦改革开放初期的市井生活，播放量破10亿， 带动同类网文收藏量突破50万。 "短剧中有一半以上改编自网络文学，成为承接海量网络文学IP的转化渠道。"红果短剧精品短剧负责人 魏钦涛介绍，目前短剧能年消化数万部网络文学作品。在他看来，深度融合正在产生双向赋能效应。一 方面，产业化为网文作者 ...

Core Insights - The rise of online literature adaptations, such as short dramas, has significantly increased the daily readership of original works by over 300% [1] - The 2025 China Online Literature Forum highlighted the mainstreaming, quality enhancement, and internationalization of online literature, emphasizing its growing influence on the cultural industry [1][2] - By the end of 2024, the user base for Chinese online literature is projected to reach 575 million, accounting for 51.9% of internet users, indicating its widespread appeal [1] Group 1: Industry Trends - The creative ecosystem is continuously improving, with a consensus on the need for quality content, supported by local writers' associations and government initiatives [2] - New creative support systems are being established, such as the "Golden Conch" plan in Fujian and the "China Online Literature Town" in Hunan, which aim to nurture writers throughout their careers [2] - The integration of AI technology in online literature creation is seen as essential for meeting reader demands and enhancing narrative methods [2] Group 2: Economic Impact - Online literature is increasingly recognized as a key driver of the cultural industry, acting as a crucial engine for growth alongside film, animation, and gaming sectors [2][3] - The adaptation of online literature into short dramas is emerging as a new trend, expanding user reach and creating a multiplier effect in industry integration [2] - The short drama "Home and Away," which focuses on urban life during the early reform period, has surpassed 1 billion views, leading to over 500,000 collections of similar online literature [2] Group 3: International Expansion - Online literature is becoming a significant part of global pop culture, with innovative overseas expansion models being developed [3][4] - The internationalization efforts include replicating successful domestic models abroad and fostering local original authors, with overseas original works outnumbering translated ones by 100 times by the end of 2024 [3] - The use of micro-short dramas and other new formats is enhancing the international dissemination of Chinese online literature, shaping global reading habits [4]

Core Insights - The "New Three Samples" of culture, represented by online literature, online film and television, and online games, are gaining attention at the 2025 World Internet Conference in Wuzhen, focusing on their innovative development in industry integration and international dissemination [1][3]. Group 1: Industry Growth and Predictions - The micro-short drama sector has shown remarkable creativity this year, connecting hundreds of millions of users and demonstrating its potential to empower various industries [3]. - By 2027, it is predicted that the total number of Chinese online literature export works will exceed one million, with overseas revenue from web dramas expected to surpass $10 billion and online games' overseas revenue projected to exceed $25 billion [3]. Group 2: Content Quality and Cultural Values - The industry must take on greater social responsibility, particularly in managing content quality, cultural value guidance, and international compliance [3]. - Enhancing the cultural recognition of works is essential for the "New Three Samples" to achieve long-term success [3]. Group 3: Cultural Transmission and Global Reach - The key to accurately reaching global audiences lies in transforming "national" content into "global" narratives, requiring creators to be rooted in Chinese culture while possessing a global perspective [4]. - The success of Chinese micro-short dramas globally is attributed to a vast accumulation of text and a mature short-term monetization business model [4]. Group 4: Technological Advancements - Technology is becoming the core engine driving content evolution, with AI, big data, and VR significantly transforming content creation, dissemination, and experience [5]. - The global gaming industry will increasingly emphasize creativity and technology, particularly in high-quality design and visual effects within computer graphics [5].

Core Viewpoint - Guangzhou is positioning itself as a leading hub for content creation and digital economy integration through comprehensive support policies for content creators, including funding, training, platform exposure, and commercial monetization [1][6][8]. Group 1: Policy Initiatives - On October 28, the "2025 Content Creator Carnival" was held in Guangzhou, where six districts announced support policies for content creators, aiming to provide full-chain support from inspiration to commercialization [1]. - The policies include significant financial support, such as up to 40 million yuan for eligible enterprises in Huangpu District, and annual rewards of up to 3 million yuan for content creation companies in Haizhu District [7][8]. - The initiatives emphasize service guarantees, with Nansha District offering over 100 free creative locations and support for cutting-edge technologies like VR and brain-computer interfaces [7][8]. Group 2: Industry Development - Guangzhou has established three trillion-level cultural industry clusters: creative design services, cultural equipment and consumer terminal production, and animation and gaming [3]. - The city is home to numerous creative industry parks and co-working spaces that foster talent and innovation, enhancing the collaborative environment for content creators [3][4]. - The cultural industry in Guangzhou is projected to reach over 600 billion yuan in revenue in 2024, with a 4% year-on-year growth, and the cultural industry's added value is approximately 210 billion yuan, accounting for 6.44% of GDP [6]. Group 3: Ecosystem and Collaboration - The integration of culture and technology is a key trend, with various districts enhancing their support services and nurturing industry ecosystems [4][8]. - Haizhu District has attracted major companies in the digital marketing and entertainment sectors, creating a robust ecosystem from content production to monetization [4][6]. - The report suggests that Guangzhou should consolidate cultural industry resources to create "blockbuster" cultural IPs and promote the global reach of Lingnan culture [6].

Core Insights - The report indicates that Chinese online literature has approximately 200 million active users overseas, covering over 200 countries and regions, with a significant rise in the global cultural consumption market driven by domestic online films and games [1] - By 2027, the total number of Chinese online literature works exported is expected to exceed one million, with overseas revenue from web dramas projected to surpass $10 billion and online game revenue expected to exceed $25 billion [1] - The cultural export ecosystem in China is characterized by government guidance, enterprise leadership, and technological support, creating a competitive advantage for cultural products [2] Digital Trade and Market Growth - The scale of China's digital elements-rich trade, including online games and audiovisual content, is projected to exceed 370 billion yuan in 2024, accounting for 25.8% of cultural trade [1] - New technologies, such as AI, are enhancing translation efficiency and reducing costs, facilitating the international dissemination of Chinese online literature [2] Emerging Trends and New Business Models - The rise of micro-short dramas has gained significant traction in international markets, showcasing China's cultural industry leadership [2] - The industry is evolving from a focus on bold expansion to a more refined approach emphasizing content quality, localization, and resource integration [3] Challenges and Recommendations - Despite the success of the "new three samples," challenges such as rigid models and inconsistent quality persist, necessitating improvements in technology, systems, and talent development [3] - Establishing a digital repository for Chinese cultural genes and a collaborative evaluation mechanism involving academia, enterprises, and international institutions is recommended to prevent cultural distortion [3] Future Directions - The transition from product output to ecosystem building in cultural exports is essential for China to strengthen its position in the global cultural landscape [4]

Core Insights - The rise of "New Mass Literature" is characterized by the active participation of the public in artistic creation, driven by advancements in technology and media [1][2][3] - The concept emphasizes the importance of being rooted in the people's experiences and resonating with contemporary societal issues [1][2] Group 1: Theoretical Framework and Cultural Interpretation - The "New Mass Literature" concept has sparked extensive discussions across various sectors, focusing on its theoretical construction and cultural implications [1] - The emergence of new artistic forms such as short videos and web dramas reflects a significant transformation in literary production mechanisms [2] - The primary stance of "New Mass Literature" should prioritize human experiences, ensuring that the essence of beauty is not overlooked in the pursuit of novelty [2] Group 2: Creative Dynamics and Community Engagement - The shift towards mass participation in creation is highlighted by the presence of both amateur and established authors sharing their insights [2][3] - Real-life experiences serve as a powerful source of inspiration for creators, emphasizing the connection between everyday life and artistic expression [3] - The phenomenon of "New Mass Literature" is seen as a manifestation of the public's desire for self-improvement and cultural enrichment [3] Group 3: Cultural Heritage and Modern Expression - The unique cultural heritage of Shandong, as a cradle of Confucianism, provides a rich foundation for "New Mass Literature" [4] - The active writing community in Shandong includes approximately 275 members in the provincial network association, with notable works gaining national recognition [5] - Traditional literature, such as "Strange Stories from a Chinese Studio," offers valuable insights for contemporary creators in the realm of "New Mass Literature" [5]