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我在横店拍短剧
虎嗅APP· 2025-08-15 10:18
以下文章来源于馒头说 ,作者馒头大师 馒头说 . 来来来,听馒头说一说 本文来自微信公众号: 馒头说 ,作者:馒头大师,原文标题:《【馒游记】我在横店拍短剧》,题 图来自:AI生成 这个栏目真的很久没更了。 今年因为各种机缘巧合,读了一个商学院,班上有从事各行各业的同学。 海苏同学是投资拍网络短剧的,我表示对这个行业挺感兴趣的,说有机会给我安排一个跑龙套的角 色,体验一下。 我们开车抵达横店的时候,已经是晚上8点过了。 海苏说,要先去锦皓宾馆,化个妆,然后去试三套衣服,拍个定妆照。 锦皓宾馆看上去有点老旧,海苏告诉我,拍这部剧期间,剧组都住这里——一般一部短剧长度是70 集到100集 (90秒左右一集) ,拍摄周期是七天。 给我化妆的叫小露。由于我一直剃的是寸头,倒也不用弄什么发型,脸上抹点粉就行了。 海苏很重视,没过多久就给我安排了一个"集团总经理"的小龙套,有那么几句台词。 于是,就有了这次横店之旅。 印象很深,想到这个栏目,作文以记之。 1 "还是要感谢短剧流行起来了,让我现在不断有活儿干!" 小露说她做化妆师已经十多年了,从"横屏"转过来的。 "横屏",一般指传统的电视剧、电影,也有中剧和短剧,特点就 ...
我在横店拍短剧
Hu Xiu· 2025-08-14 05:39
Industry Overview - The short drama industry has seen significant growth, with production costs rising from 10-20 million to over 50 million, and even reaching 200 million for some projects [126][119]. - The popularity of short dramas has led to increased competition, with many new entrants in the market, resulting in a lower success rate for profitable productions [126][125]. - The emergence of platforms like "Hongguo Short Drama" has transformed the short drama ecosystem, shifting it from a "fast food culture" to a more structured industrial product [80][79]. Company Insights - A company in the short drama sector reported a revenue of over 20 million with a profit margin of around 20% from its first hit drama [119]. - The company has developed a closed-loop system by producing, filming, and distributing its own scripts, positioning itself at the top of the industry chain [123][122]. - The company anticipates a turning point in the industry by the end of 2023, driven by rising production costs and the need for high-quality content [125][126]. Talent and Production Dynamics - Actors in the short drama industry have seen their daily wages increase significantly, with top-tier actors earning up to 30,000 per day [126]. - The industry has shifted towards more professional standards, with actors and crew members emphasizing the importance of quality scripts and logical storytelling [44][81]. - The experience of actors varies, with some transitioning from traditional media to short dramas, highlighting the evolving nature of the industry [48][55]. Future Trends - The company is exploring international markets for short dramas, aiming to adapt its content to local cultures while leveraging its operational strengths [128][129]. - There is a growing interest in the impact of AI on scriptwriting and production, indicating a potential shift in how content is created and consumed [130]. - The industry is expected to undergo significant changes, with a focus on transparency and standardization to ensure long-term sustainability [131].